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Bia is the first multi-sport watch you'll love! Slim lightweight design. No-wait GPS. Plus a must-have safety alert for solo workouts.
Bia is the first multi-sport watch you'll love! Slim lightweight design. No-wait GPS. Plus a must-have safety alert for solo workouts.
2,118 backers pledged $408,160 to help bring this project to life.

We started building your Bia last night.


No, seriously. Read it again, if you don't believe me. 

We started building your Bia's last night!

We started building your Bia's last night!

[cue whoops and hollahs!]

The first panel of 6 circuit boards for the watch went through the pick and place machine, were loaded with parts, and passed board level tests. 

Jen flies to China on Sunday to oversee and approve every step of the manufacturing process, roll out additional testing procedures, and approve “first article” eg: the first 20 production Watches and GoSticks that will be delivered to Bia backers. 

Harder than Ironman

I always imagined that delivering the news that we had started production would feel like being 100 feet from the finish on Ali'i drive, ready to celebrate like this.

Unfortunately, I was wrong. Right now it feels more like The Crawl from Kona '97.

Watch the full video here. Even if you’ve seen this a million times, catch the 2:18, it will become important later.

Unlinke Mirinda, Wendy, Sian (and Julie Moss before them), we are NOT racing towards a finish line. Shipping puts our young company and fledging brand at the START LINE

We cannot afford to bonk before we get there. We can’t afford to hit the wall right after we cross. So last night when our manufacturing partner showed us their plan to ship most of our backer units before Chinese New Year, I said no. 


Yes, as much as I want Bia's on every wrist by the end of the month, I said NO. 

Based on what we learned from our field test build in early December, I decided that we are going to build and ship 200 units in January, and then deliver the remaining pre-orders in February.

I want to be deliberate, not rushed. I want to focus on quality. I want to add additional testing to the process in China. And after the units pass inspection at the factory I want them all delivered to our offices in California so we can personally put them through one last round of testing and inspection before shipping them out at the end of the month.

Our team will touch and test every one of the first 200 units (and maybe even the first 500 units) before they go out the door to backers. It's a daunting task. It will slow us down a few days. But this is the right way to do it.

[end cautious CEO voice]

I’ll provide more details on rollout schedule for units and functionality in the next few days. Plus, tomorrow I'll send you an update on how field testing is's a juicy one! 

But for now I couldn't wait any longer to tell you that THIS is finally happening. And it’s happening now!! 

Hold on because the next few weeks are going to be a wild and fun ride!

C2K & the Team

PS: Ok I have to share another installment of "You Can't Make this Sh*t up: Startup Edition". No matter how much you plan, no matter how much experience you have, start-up "firsts" have a way of biting you.... 

Remember that pretty picture of the Bia's in the pressure and water resistance tester I shared in the previous backer update. 

Well if you look closely you'll see that the pressure tester set off the SOS alert. 

It was pretty funny at the time because each of us on the team had our cell number hooked up to the SOS system. The watches were paired with GoSticks that were sitting nearby so we were all awaken (awoken?) in the middle of the night Pacific Time with an incessant stream of SOS alerts from Buji Industrial Park in Shenzhen.

Looks like we just got the bill for that little snafu. 

$921 for 886 international SMS messages. Doh!!! (This rivals the $25K data roaming charge for the broken GoStick plugged into the wall at a co-working space (aka: bar) in Jamacia.) Clearly we need to roll a change into our testing processes for next week....and ask our wireless provider for another fee-waiver.

Back to work!

[if you got this email more than once, THIS is the one to unsubscribe]

Sandi Mills, Rebecca Thomson, and 15 more people like this update.


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    1. Missing avatar

      Dagmar Ebaugh on January 10, 2014

      Squeeee and double yahooo! What great news!

    2. Missing avatar

      Phil Dando on January 10, 2014

      Cheryl. :D and ;)

      I'd like to think you gave me a call before the 886th! :D

    3. Cheryl Kellond Creator on January 10, 2014

      Phil - SOS alerts will NOT cost users anything. No need to worry. We absorb those costs on our end.

      However, if you personally send 886 SOS Alerts from a foreign country in a single day with your Bia, we may give you a call to see what's going on :-)

    4. Missing avatar

      Phil Dando on January 10, 2014

      Regarding the SMS alerts. Thought they weren't going to cost users? I'm guessing that's still the case it's just you being charged for SMS's when testing gets me a little concerned :D

      Cheers, Phil

    5. Will Lutman on January 10, 2014

      So will I get an email with tracking when My Bia ships?

    6. Missing avatar

      Amy Golden on January 9, 2014

      So excited for all of us! I'm very proud to be a part of this. Great job guys! Way to stick with it! Thank you!

    7. Missing avatar

      monica bell on January 9, 2014

      Okay, I'm bawling my eyes out after watching the Kona Crawl and SO PROUD to be part of your success! Thank you for working so hard to get us the product you promised from the start!

    8. 21stCenturyMom on January 9, 2014

      SAY YES!

      Just kidding... I really appreciate your commitment to quality. That having been said, if you need another tester in the house you can call on me! I have a daughter and a grandbaby in LA and I'm always happy to make the trip.

      And on that note - WOOT WOOT WOOT! Congratulations!

    9. Missing avatar

      Rebecca Thomson on January 9, 2014

      Great job! Still hoping mine will show up for my birthday.