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Get saucy with Crafted! We're dreaming up a delectable line of gourmet, shelf-stable sauces to enhance our confection line.
61 backers pledged $6,925 to help bring this project to life.
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$6,925

61

Photo by Red Thread Images
Photo by Red Thread Images

Crafted is Bringing Gourmet Dessert Sauces to a Shelf Near You!

After an incredible first year in the dessert business we're looking to sweeten the stakes and develop an assortment of shelf-stable sauces to enhance our product line. Just like our current menu of confections, each sauce will be handcrafted locally, packed with tasty high-quality ingredients, and feature a loving dose of whimsy. 

 Life happens - impromptu dinner parties, random family movie nights, a case of the Mondays - how will you be prepared for a sudden sweet-tooth onset? Not only will our line of Crafted sauces elevate unplanned treats to a heavenly level of deliciousness, they will also open up new retail opportunities increasing the convenience for our fans!

We hope you all join us and get saucy with Crafted!

Fresh farmer's market treats
Fresh farmer's market treats

Recipe for Success

By achieving our funding goals, Crafted will be able to...

1.) Complete Development of Crafted Sauces

Includes research and development needed to create up to six sauces: two core caramel recipes, two core chocolate recipes, one seasonal caramel recipe and one seasonal chocolate recipe. 

2.) Acquire Shelf-Stable Certification

Includes submission and testing fees associated with certifying all recipes with the Washington State Department of Agriculture.

3.) Improve Crafted Online and Retail Presence

Includes refresh of brand design, packaging design, website design and professional product photography. Once design is finalized we will pursue new wholesale opportunities to gain placement of Crafted sauces on grocery, retail, and boutique shelves. Funds will also be used to increase our presence and production at Farmer's Markets in the greater-Seattle area.

4.) Enhance Catering Program 

Utilize additional capital to finalize the Crafted catering program, including the purchase of rental serving-ware, equipment, and decor in addition to the development of marketing materials to promote the program.

Sampling of treats from a summer wedding catering. Photo by Red Thread Images
Sampling of treats from a summer wedding catering. Photo by Red Thread Images
Currently we team up with a local brewery to sell some of our beer inspired treats made with their beer. We are looking to expand our wholesale accounts locally with our fresh treats, and ultimately have our sauce collection being sold across the U.S.
Currently we team up with a local brewery to sell some of our beer inspired treats made with their beer. We are looking to expand our wholesale accounts locally with our fresh treats, and ultimately have our sauce collection being sold across the U.S.

About Crafted

Few things warm the heart, comfort the soul, and inspire more smiles than a well-crafted treat. We strive to achieve this dream of bite-sized happiness by combining quality, local ingredients with a giant scoop of love. We hope your family enjoys our whimsical spin on classic desserts.

Our famous Brown Butter Salted Chocolate Chip Cookies! THESE COULD BE YOURS! Photo by Red Thread Images.
Our famous Brown Butter Salted Chocolate Chip Cookies! THESE COULD BE YOURS! Photo by Red Thread Images.
Whitney at one of Crafted's weekly markets. Photo by Mustard Tree Photography
Whitney at one of Crafted's weekly markets. Photo by Mustard Tree Photography

About Whitney

Every delectable Crafted confection is imagined and created by Whitney Heinrich of Woodinville, Washington. A Seattle native and graduate of New York's French Culinary Institute, Whitney developed her pastry philosophy working in Seattle's most beloved restaurants including Restaurant Zoe, Salty's on Alki, and Hot Cakes: Molten Chocolate Cakery. She dreams of delighting palates everywhere with her darling, handcrafted desserts.

Please "like" us on Facebook!

Tweet us at @CraftedTreats!

Instagram: @CraftedTreats

Risks and challenges

The biggest challenge facing a food business is securing all of the required licenses, permits, and commercial kitchen space - thankfully we've already completed all of this!

Now that the hard part is done, the primary challenge we face is time. It will require a decent amount of time create the recipes, send them for testing, and receive approval. However based on the research we've done, there is ample time to achieve all of this prior to the 2014 season. Also, our business will not be adversely affected should certification arrive late - we will still be able to sell all previously approved confections during the market season.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    "Thank You" Postcard from Crafted - You'll be receiving a big fat "Thank you!" postcard from the Crafted team.

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    Pledge US$ 10 or more About US$ 10

    Website Shout Out - Once our website is refreshed, we'll be thanking all of our contributors, by name, on our website CraftedConfection.com.

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    2 backers
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    Pledge US$ 25 or more About US$ 25

    Half Dozen Cookies - We'll send you six of our signature Brown Butter Salted Chocolate Chip Cookies - a farmer's market favorite! These decadent cookies feature Theo's Organic Chocolate Chips and a sprinkle of fleur de sel.

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    11 backers
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    Pledge US$ 50 or more About US$ 50

    Two Sauce Sampler - Enjoy a sampler of the sauces you helped fund! Each Mini Sampler will include one Jar of Caramel Sauce, one Jar of Chocolate Sauce, and an order of Brown Butter Salted Chocolate Chip Cookies (half dozen).

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    23 backers
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  5. Select this reward

    Pledge US$ 100 or more About US$ 100

    Four Sauce Sampler - You clearly want to get saucy! Enjoy a sampler packed with 2 Jars of Caramel Sauce, 2 Jars of Chocolate Sauce, double order of Brown Butter Salted Chocolate Chip Cookies (full dozen), and an order of Cocoa Nib Brownies (3 pack).

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    13 backers
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    Pledge US$ 150 or more About US$ 150

    Crafted Celebration Party - You'll receive two invites to our Official Crafted Celebration Party! You and your guest will enjoy light appetizers, drinks, and a full Crafted Dessert Bar. Location and date TBD, but we will target a summer party in the greater Seattle area. You will also receive the rewards from the $100 pledge level. TRAVEL NOT INCLUDED.

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    Pledge US$ 250 or more About US$ 250

    Crafted VIP Status - In addition to holding a special place in our hearts, you'll receive everything the $150 pledge level includes as well as $50 Crafted credit!

    TRAVEL NOT INCLUDED

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    Pledge US$ 500 or more About US$ 500

    Custom Crafted Catering - We couldn't have done it without you, so let's throw a party! We'll work with you to create a Custom Crafted Catering that includes a fully stocked coffee and dessert table! (6-8 desserts and coffee for up to 15 people, and you'll help select flavors and theme)

    GREATER SEATTLE AREA ONLY

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    Pledge US$ 1,000 or more About US$ 1,000

    Crafted Angel Chef Status - Wow, just wow. Thank you for your incredible support! To demonstrate how truly sweet you are, you'll receive a Crafted Custom Catering (see $500 level), two invites to our Crafted Celebration Party (see $150 level), AND you'll be invited to collaborate with Crafted to create a Crafted Sauce, which will be sold during the 2014 Farmer's Market season!

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Funding period

- (30 days)