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Designed by a coffee enthusiast for the everyday coffee lover.
Designed by a coffee enthusiast for the everyday coffee lover.
187 backers pledged $7,223 to help bring this project to life.

About

Mo Mug the world's first re-usable coffee cup... with a Mo. project video thumbnail
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$7,223

187

Hey Kickstarters, thanks for taking the time to check out my project. 

THE MO MUG STORY 

I started MO MUG about a year and a half ago. I was looking for work after returning home from a couple of years abroad, and in my spare time began decorating ceramic mugs with moustaches. It wasn’t long before friends and family began asking me if I could “Mo their Mug”, and then it became friends of friends, and then… well I’m sure you get the picture. It was obvious that this was something that people really liked. I started looking at ways to get my designs to the mass market, but was shocked when I realised the numbers of so called ‘disposable’ paper and plastic cups that are thrown away each year. I knew that I did not want Mo Mug to be a part of this problem. In fact, I decided, in a late night moment of inspiration – what if Mo Mug could be part of the solution? A reusable coffee cup. Not only would the mugs have a great design, but they’d be doing their bit for the environment too.

MATERIALS 

In order for Mo Mug to be something that people used again and again instead of their everyday, disposable coffee cups, it had to be something they would really enjoy drinking from. The hard wearing types of plastic that many similar products use actually alter the taste of the coffee, so after some extensive research and far too many milligrams of caffeine, I decided on porcelain. Porcelain is the nicest way to drink coffee; when you pour a hot liquid into porcelain it heats up, keeping your coffee, tea or hot chocolate hot for a longer period of time. It also doesn’t alter the taste of your drink.

WHAT ELSE?

Mo Mugs are double walled, with a thin layer of air between the two walls. This means that while the coffee stays hot, the mug itself remains cool to touch, so you won’t burn your hands. Sizes 8, 10 or 12 ounces, and with six different moustache designs to choose from there’s really a Mo Mug to suit everyone.

IMPACT 

American along is using over 23 billion paper coffee cups each year and most of these cups are non-recyclable. The amount of solid waste created and valuable resources consumed throughout the process of manufacturing and drinking coffee is an escalating problem:

* 58 billion paper cups are thrown away (not recycled) every year
* 20 million trees are cut down in the process of manufacturing paper cups
* Amount of water used in the process is approximately 45 billion litres

WHY MO MUG NEEDS YOUR HELP 

Mo Mug isn’t just a cup with a moustache on the side – it’s a concept that can help create an awareness of the effect our daily actions are having on the world around us. I’ve started this kickstarter campaign in order that I can spread the word, and help the Mo Mug message reach as many people as possible. Things that money from your pledge will go to include: 

• Materials for Mo Mugs – the high quality porcelain that I want Mo Mugs to be made from ain’t cheap! 

• Advertising and Spreading the Word – the more people that know about Mo Mug the more people that are likely to start thinking about their disposable cup usage 

• Expansion – the ‘tash design isn’t going to be for everyone, but the concept should. I’m looking at designing more reusable mugs with a different theme

WHERE MO MUG IS AT…. 

The prototypes have been approved and we are ready to produce our first line of Mo Mug. I currently have support from a number of cafes in my local area who are taking Mo Mug on. 

AND WHERE MO MUG IS GOING… 

I’m looking to supply Mo Mug to a number of shops, cafés and other stores with an environmental conscience. More designs are in the pipeline and I’d love for Mo Mug to do to the coffee cup what the reusable canvas shopping bag did to its plastic cousin.

YOUR PLEDGE 

I’d love to have you on board in helping to reduce the number of paper cups that are wasted each year. Like us on Facebook to help spread the word, or pledge to receive one of the wonderful Mo Mug packages detailed below. 

Happy coffee drinking, 

Tony Small, founder Mo Mug.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thanks! Every dollar counts. Your name will be added to the wall of legends at the Mo Mug HQ. We will also send you a big thank you via Facebook and Twitter.

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    Pledge $15 or more About $15

    EARLY BIRD GETS THE WORM! The first 100 backers will get their very own Mo Mug at only $15 to kick-off our Kickstarter. This will retail for $21. Let us know which size you would like 8oz, 10oz or 12oz. (Please add $8 to your pledge for shipping to New Zealand & Australia, $12 to your pledge for shipping to North America and $14 for International Shipping)

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    Reward no longer available 100 backers
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  3. Select this reward

    Pledge $18 or more About $18

    Congrats! Your've pre-ordered very own Mo Mug hot off the press, have a couple of coffees on us. This will retail for $21. Let us know which size you would like 8oz, 10oz or 12oz. (Please add $8 to your pledge for shipping to New Zealand & Australia, $12 to your pledge for shipping to North America and $14 for International Shipping)

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  4. Select this reward

    Pledge $45 or more About $45

    BOOM! You've getting the LIMITED EDITION MO MUG PACK! Receive all three Mo Mug and have a couple of coffees on us. This will retail for up $63. Let us know which size you would like 8oz, 10oz or 12oz. (Please add $14 to your pledge for shipping to New Zealand & Australia, $22 to your pledge for shipping to North America and $28 for International Shipping)

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    Limited 48 backers
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  5. Select this reward

    Pledge $54 or more About $54

    You are just too kind! You've getting the LIMITED EDITION MO MUG PACK! Let us know which size you would like 8oz, 10oz or 12oz. Receive all three Mo Mug and have a couple of coffees on us. This will retail for up $63. (Please add $14 to your pledge for shipping to New Zealand & Australia, $22 to your pledge for shipping to North America and $28 for International Shipping)

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    5 backers
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  6. Reward no longer available

    Pledge $200 or more About $200

    KICKSTARTER ONLY. NAME THAT MO MUG! We still need to name three Mo Mug and we need your help. Name one of our Mo Mug after yourself or your wife or child. If you don’t want to name it after yourself and don’t yet have a wife or child that’s ok - we are pretty open minded to whatever you come up with. Also receive the Limited Edition Mo Mug pack. (Please add $14 to your pledge for shipping to New Zealand & Australia, $22 to your pledge for shipping to North America and $28 for International Shipping)

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    Reward no longer available 3 backers
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  7. Select this reward

    Pledge $300 or more About $300

    ASPIRING ARTISTS! Receive the opportunity to collaborate with us on our next range of MO MUG. Let us know which Moustache is your favorite and we will work with you to design a MO MUG. We will also name that MO MUG after yourself. You will also be getting the LIMITED EDITION MO MUG PACK (Please add $14 to your pledge for shipping to New Zealand & Australia, $22 to your pledge for shipping to North America and $28 for International Shipping)

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    Limited 2 backers
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Funding period

- (30 days)