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Doctors, nurses and midwives who attend birth in the hospital and chose home birth explore risk, safety and birth experience in the US.
Doctors, nurses and midwives who attend birth in the hospital and chose home birth explore risk, safety and birth experience in the US.
960 backers pledged $89,186 to help bring this project to life.

About

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$89,186

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We've been hearing incredible stories from supporters, but unless we reach the full $86,000 goal by Oct 11 at 6PM the story we want to tell will have to wait. Reaching this goal means we can move forward with post production and finish this film in a way that you can all be proud to support. Click the green button today and support at any level. We need you.

What would change for families in the US if they had the freedom to choose where to give birth? What if they could make this choice not based on cost or coverage limitations, fear or misinformation? What if instead, they could base their decision on the best evidence for their unique set of risks and their knowledge of the environment that would best support their transition to parenthood?

I grew up hearing the story of the doctor and the surgical procedure that saved my life and my mother's (I was breech, delivered by cesarean section). I never considered that I might give birth outside of a hospital--until I got pregnant.

LESS THAN 1% OF WOMEN IN THE U.S. GIVE BIRTH AT HOME EACH YEAR. 

At that time I had been a nurse for five years and a nurse practitioner for three. I had worked in pediatric and neonatal intensive care units, and had done my training in obstetrics with a hospital-based midwifery group. Home birth wasn't part of my culture and wasn't something my training had directly addressed. I had also just completed 2 years of infertility treatments, culminating in a very wanted IVF pregnancy. Prompted by a colleague's experience, I started researching, asking questions, and considering my options.

I looked at my risks in and out of the hospital and decided I felt that I had the best chance of a safe and uncomplicated natural birth in my own home surrounded by people I knew and trusted. My family and some of my colleagues disagreed.

ONE IN THREE WOMEN WHO DELIVER IN A U.S. HOSPITAL WILL DELIVER BY CESAREAN SECTION.

When the time came, the experience of birth was so much more than I imagined it would be. Since then, I have watched peers, friends, and family members have dramatically different birth experiences. Experiences that left them feeling powerless, scared, anxious, and defeated. I have also met more colleagues and hospital birth providers who chose to give birth at home. Often, they kept their decision quiet, hiding it from friends, family, and colleagues. Theirs was a story I wanted to tell. A story that has the potential to expand understanding of home birth beyond the fringe practice portrayed in the media.

When I first put out the call to colleagues and friends in the community a year ago, the response was overwhelming, there were over 50 doctors, nurses, and midwives just in my area who had given birth at home and were ready to talk to me about their experiences. 

Since then, we've come a long way. We've filmed 2 families through their births, interviewed 7 doctors, nurses, midwives and their families, captured expert interview with Judith Pence Rooks, Saraswathi Vedam, Melissa Cheyney, and Eugene DeClercq

We have shot some B roll, but still have more to do. Talking heads for 50 minutes wouldn't be very visually appealing. We have come this far on our own. Some of the funds raised will go to pay invoices incurred during production. The 30% of production left includes B roll and 2 additional interviews. During this campaign we had the opportunity to capture some of the Home Birth Summit

The bulk of the funds raised through this campaign will go to support post-production. We could limp along trying to edit this a couple of hours a week after the kids are in bed or on the weekend, but this project is too important. It deserves more. We don't want to wait. There are women and families who need access to this information now. This film has the power to influence the course of maternity care in America. 

In addition to editing, post-production includes sound design, original music, color grading, graphics, and animation. We want to make a beautiful film that does justice to this story.

We realize we're asking a lot. Eighty six thousand dollars is no small amount. Whenever it feels insurmountable I remember that the US spends 111 billion dollars a year on maternity and newborn care and a 30 second commercial routinely costs over half a million dollars. In comparison, $86,000 seems like small potatoes. We're taking a risk and trusting the community to get us to our goal. If we don't reach it, we get nothing and the footage we've already shot sits unseen, waiting for time and money to make it into the film it could be. 

Too often polarization occurs on the topic of home birth. Your contribution to this project supports a more nuanced view of birth than the one often sensationalized in the media. Together, we can move toward real improvements in maternity care independent of where birth happens, improvements that benefit women, families, and society

Thank you for becoming a backer today!

Jessicca and the "Why Not Home?" Team

What people are saying about "Why Not Home?" 

"Thank you for bringing thoughtfulness, grace, excellence, and a critical mind to this important issue." 

               --Dr. Nurit Licht, Mother of 2 and family physician

"More exposure to the power of home birth is exactly what humans need. The birth of my son was the most powerful and magical experience I have had or ever will have." 

                --Marla Pedersen, Artist and home birth mom

"As a natural childbirth instructor empowering women and families in their birth choices is very important to me. I love what you're doing!"

                --Julia Myers, Childbirth educator and home birth mom of 2

"We are so excited to see this help bring home birth to the masses! I gave birth at home 2 1/2 years ago. It was an amazing and beautiful process that I'd love to see more experience." 

               --Dr. Julie Restad, Family Chiropractor and home birth mom

The Team

PRODUCER/DIRECTOR: Jessicca Moore is a family nurse practitioner and filmmaker in Petaluma, CA. A graduate of the UCLA School of Nursing, she has always been drawn to people and their stories and is passionate about empowering women and families through information sharing. She became interested in filmmaking when the intersection of her personal and professional worlds gave her a story she had to tell. 

ASSOCIATE PRODUCER: Kelly Collins Geiser studied cinematography at the Academy of Art in San Francisco. She spent several years editing at Fast Forward in San Francisco before she had her children and changed careers. She has returned to filmmaking for this project which is very close to her heart.

Both of Kelly's children were born at home. Her birth experience was empowering and transformative, a feeling she wishes for all women regardless of where they choose to give birth. Kelly’s artistic vision and training in cinematography, experience in editing, as well as her personal knowledge of the subject matter, make her a valuable member of the creative team.

CINEMATOGRAPHER: Michael Lindemuth studied cinematography at San Francisco State University and has been working in the film industry for the past 12 years. He has expanded from production assistant to camera assistant and is now filming more of his own work while continuing to shoot for larger commercial clients. He and his wife are expecting their first child in October 2014. Born at home himself, Michael and his wife are navigating the choices and challenges that are explored in this project.

DOCUMENTARY PHOTOGRAPHER: An observer of life, death, birth, and growth, Erin Wrightsman brings her own exploration of the intimate and expansive spaces that exist in relationship into her work. Erin is a highly naturalistic, passionate photographer who specializes in creating warm, authentic portraits of people and families expressing themselves, their love, their connections with one another and their relationships to themselves and the world(s) they inhabit. Erin is especially passionate about birth and documenting a woman's transition from woman to mother. She describes her own birth experience as, "home birth at the hospital."

SOUND DESIGN AND COMPOSER: Chris Vibberts is passionate about music and sound. His unique compositions and sound design can be heard in a number of award winning short, animated, documentary, non-profit, and feature length films, as well as on TV. Playing instruments including the guitar, drums, keyboards, sitar, sax, banjo, accordion, and flutes from around the world, his music has been heard in projects spanning the globe from USA to Korea, Mexico to India.

He and his wife planned a home birth, but ultimately delivered a healthy baby girl in the hospital.

Risks and challenges

Finding an editor who shares the vision for this project and has the skill to see it to completion has been a challenge. This project is obviously very close to my heart, and I want to turn it over to the right person. We have budgeted what seems like a fair rate, but as with any project, there is the potential for overruns and delays. We are reviewing transcripts and continue to refine the storyline so we can present the editor with a clear vision for the film to ensure a good fit and an efficient edit.

It has been a steep learning curve as a first time filmmaker. Fortunately, I have the benefit of living in the Bay Area with access to a large filmmaking community. As the director/producer I carry the vision for this film, but I will never be as good at editing or motion graphics as someone who does it full time. I want to be able to partner with these people in mutually beneficial ways, which includes paying them for their work. It has been challenging over the past year at times to move forward without funding in place. With your help we can finish this project.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    OUTREACH TEAM: Low on money, but want to support? Join the social media outreach team! We'll send every backer a link to download a customized facebook or twitter header so you can proudly show your support and help us spread the word. Text, tweet, facebook, and instagram #whynothome and demonstrate your support for informed choices and improvements to maternity care.

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    ILLUSTRATION: Download the original hand drawn illustration, "Home Sweet Home." Frame it for your home or office with our sincere thanks and a personal social media shout out in appreciation of your support. You'll also get the customized twitter or facebook header and profile picture to show your support during our campaign.

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    Pledge $15 or more About $15

    HIPSTER BUTTON: Have you seen the instagram images of our cool black and white 1" hipster #buttons? One can be yours!

    We'll also send a link to download the original hand drawn illustration, "Home Sweet Home." Frame it for your home or office with our sincere thanks and a social media shout out in appreciation of your support. You'll also get the customized twitter or facebook header and profile picture to show your support during our campaign.

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    Pledge $20 or more About $20

    JASMIENE'S BABY SHOWER: This pregnant mama, doula, and nursing student, put us on her registry!

    We want to do something extra special for her. When total funds at this pledge level reach $50 her baby gets a hat, when they reach $200, she gets a baby blanket, when they reach $400 she gets a song, at $345 she gets maternity photos, at $1000 she comes to the premier with her partner and baby.

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    Pledge $25 or more About $25

    PRODUCTION IMAGE: We'll send you a "Why Not Home?" thank you post card with an image from production signed by the director plus a digital download of the "Home Sweet Home," illustration. Thank You!

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    Pledge $30 or more About $30

    BAGUETTE: A home made baguette from our chef/associate producer Kelly Geiser delivered to your door. Sorry, but this offer is good for Petaluma only. In addition you get the digital download of the illustration, "Home Sweet Home," and the postcard. Thank you!

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    Pledge $35 or more About $35

    DIGITAL DOWNLOAD: Digital download of the film for personal use after its premier as well as a thank you postcard and digital download of our "Home Sweet Home" illustration. Thank you!

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    Pledge $39 or more About $39

    CELEBRATE ERIN'S BIRTHDAY: Do you love Erin Wrightsman and her beautiful images? Do you want to do something special to celebrate her upcoming 39th birthday?

    Pledge at the $39 dollar level or more, select this reward, and you'll be invited to toast her the day after we meet our goal on October 12th!

    There's nothing else she wants for her birthday except to see this project funded.

    Party details to follow, but don't worry, we'll bring you in via Skype or FaceTime if you're not local.

    You'll also get the digital download, a thank you post card, and "Home Sweet Home" image download for personal use. Thanks for celebrating Erin's birthday!

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    Pledge $40 or more About $40

    HAND GLITTERED WATERCOLOR CARDS: A set of 4 hand glittered watercolor print cards depicting mother and child created especially for this project by artist Leah Joy. You'll also get a digital download of the film for personal use, a thank you postcard, and digital download of the "Home Sweet Home" illustration. Thank you!

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    Pledge $50 or more About $50

    HAND KNIT BABY HAT: Our crafty team will hand knit a hat using natural fibers for a lucky baby in your life. You'll also get the digital download of the film for personal use, signed postcard, and a download of the "Home Sweet Home" illustration for personal use. Thank you!

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    Pledge $60 or more About $60

    HOME SWEET HOME CANVAS TOTE BAG: We sold out of the prints, but you can get the same great design on a bag!

    Great for the farmers market, grocery store, or a change of clothes, carry this canvas bag and show your support for choices in childbirth.

    Artist Marla Pedersen's original hand drawn illustration, "Home Sweet Home" is a lovely way and functional way to support this film.

    You'll also get the postcard and a digital download of the film. All our thanks!

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    Pledge $65 or more About $65

    HAND KNIT CHILDS HAT: The baby hats are gone, but we're adding hats for your 2-7 year old! Our crafty team will hand knit a hat using natural fibers for a lucky child in your life. You'll also get the digital download of the film for personal use, signed postcard, and a download of the "Home Sweet Home" illustration for personal use. Thank you!

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    Pledge $75 or more About $75

    HOME MADE PIE: A limited offer for delivery or pick up in Petaluma. Chef/Associated Producer Kelly Geiser will bake a seasonal pie delivered to your door using organic and local ingredients. You'll also get the digital download of the film, a postcard, and a digital download of the "Home Sweet Home" illustration for personal use. You'll be thanking us for this reward :).

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    Pledge $100 or more About $100

    HOME SWEET HOME: A limited edition hand drawn illustration, "Home Sweet Home" on watercolor paper, created especially for this project by local artist Marla Pederson. Delivery of the print in time for Christmas. You'll also get the digital download of the film for personal use (est. delivery July 2015), signed postcard, and a download of the illustration for personal use. Thank you!

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    Pledge $125 or more About $125

    STAR ROLE: You're in the movie! Submit a digital image of you or you and your child/children to show your support for women and families and informed choices. We will include the photos at the end of the film. You'll also get a signed postcard, digital download of the film, and a digital download of the "Home Sweet Home" illustration for personal use. Plus our gratitude!

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    Pledge $150 or more About $150

    DIRECTOR'S CUT DVD: There's so much good material, it won't fit in a 50-55 minute movie. With this reward you'll get behind the scenes extras and bonus interviews. You'll also get the digital download, "Home Sweet Home", a postcard, and can submit a photo to be used at the end of the film to show your support. All our thanks!

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    Pledge $200 or more About $200

    HAND KNIT BABY BLANKET: Nothing says welcome baby like a hand knit baby blanket. Select this reward and our crafty team will knit you a beautiful blanket using natural fibers for a lucky baby in your life.

    You can also submit a digital image to be included in the film. Of course you get the digital download of the film for personal use, signed postcard, and a download of the "Home Sweet Home" illustration for personal use. Thank you!

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    Pledge $250 or more About $250

    CHILDBIRTH CHOICES CONSULTATION: Are you pregnant and trying to navigate your options? This reward entitles you to a 50 minute phone consultation with Jessicca Moore, director/producer and mother of two, about how to have the birth you want. Whether it's at home, hospital, or birth center, talk to someone who has been there and can support you as you plan for your birth. You'll also get the digital download, "Home Sweet Home", a postcard, and can submit a photo to be used at the end of the film to show your support. All our thanks!

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    Pledge $300 or more About $300

    ROMANTIC DINNER FOR TWO: Dinner, dessert, and drink delivered to your door*. Chef and Associate Produce Kelly Collins Geiser will handcraft an organic truly sustainable meal to suit your dietary needs and desires. Complete with candles! Indulge in this romantic evening while supporting your local filmmakers and a positive change!

    *Delivery available for Sonoma County only, but available for pick up in Petaluma. Make it a Sonoma County date and Kelly will pack your romantic picnic on your way to the beach. If you prefer, she will plate your private dinner for 2 in the 2 story barn behind her home. A lovely Sonoma County experience!

    You'll also get the digital download of the film, a postcard, and can submit a photo to be used at the end of the film to show your support. All our thanks!

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    Pledge $345 or more About $345

    MATERNITY PHOTO SHOOT: If you love the images you see on our webpage and you live in San Francisco, East Bay, Sonoma or Marin county, this level gets you a 60 minute maternity photo session with photographer Erin Wrightsman as well as a selection of digital images from the shoot. You'll also get directors cut DVD, for personal use, the digital download of "Home Sweet Home," a postcard, and you can submit a photo to be used at the end of the film to show your support. Thank you!

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    Pledge $355 or more About $355

    FAMILY PHOTO SHOOT: Just in time for the holidays, a family photo session! If you love the images you see on our webpage and you live in Sonoma or Marin county, this level gets you a 60 minute family photo session with photographer Erin Wrightsman as well as a selection of digital images from the shoot. You'll also get the Directors Cut DVD, a digital download of "Home Sweet Home," for personal use, a postcard, and you can submit a photo to be used at the end of the film to show your support. Thank you so much!

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    Pledge $400 or more About $400

    SONGWRITING: Artist and songwriter Leah Joy will write and professionally record an original song for you or someone you love.

    What story do you want your song to tell? It could be a love story, a birth story or maybe you just want to tell her the name of your loved one and let her take it from there. She'll create something truly beautiful and unique to you.

    You'll also get directors cut DVD for personal use, the digital download of "Home Sweet Home," a postcard, and you can submit a photo to be used at the end of the film to show your support. Thank you!

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    Pledge $1,000 or more About $1,000

    PRIVATE DINNER: You're going to be well informed and well fed with this reward. Dinner for 4 made from locally sourced and seasonal selections prepared by chef/associate producer Kelly Geiser. This offer is good for Sonoma and Marin County, San Francisco, and the East Bay only. Kelly and Jessicca can prepare the dinner in your home and talk about birth culture and filmmaking or we can deliver to your home and just give you a thank you hug. You'll also get a director's cut DVD, a personal thank you card, and your name in the credits. You can also submit a photo to be used at the end of the film. Dinner will be scheduled according to your availability with an estimated delivery of December or January. Thank you!

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    Pledge $1,000 or more About $1,000

    TICKETS TO THE PREMIER: You and a guest get an invitation to the premier! You'll meet the whole team and get an invitation to the pre-party. Transportation and lodging not included. You'll also get a director's cut DVD, "Home Sweet Home," print, a personal thank you card, and your name in the credits. You can also submit a photo to be used at the end of the film. Thank you!

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    Pledge $1,400 or more About $1,400

    BIRTH PHOTOGRAPHY: You've seen Erin's beautiful images of birth on our webpage, now you can have Erin photograph the first precious moments of your baby's life. She is happy to photograph at home, hospital, or birth centers. This offer is good for families in San Francisco, the East Bay, Sonoma, Marin, and Napa counties. You'll also get two tickets to the Bay Area premier, a director's cut DVD, a personal thank you card, and your name in the credits. You can also submit a photo to be used at the end of the film. This is good for births through April 2015. Thank you!

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    Pledge $2,500 or more About $2,500

    ROUGH CUT SCREENING: Welcome to the team! In addition to two invitations to the premier, for your generous gift you'll get an invitation to the rough cut screening (you can watch virtually if you aren't in the Bay Area). We'll listen to your feedback and keep you informed of updates and edits. In addition, your name or logo will be displayed on our webpage and in the credits. Of course you'll also get a director's cut DVD, your choice of 2 high resolution digital images from production, and a personal thank you card. You may also submit a photo of you or you and your children to be included at the end of the film showing your support. Travel and lodging not included. Thank you!

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    Pledge $5,000 or more About $5,000

    PRIVATE SCREENING: We will bring the movie to your home or business for a private screening for you and 9 of your friends. Jessicca and our content expert, Dr. Audra Lehman will host a Q&A. Ask us about filmmaking, home birth policies, advocacy, data presented in the film, whatever you want. We're yours for the evening! In addition, you and a guest will get an invitation to the premier (travel and lodging not included). You'll also get an invitation to the rough cut screening (you can watch virtually if you aren't in the Bay Area). We'll listen to your feedback and keep you informed of updates and edits. Your name or logo will be prominently displayed on our webpage and in the credits. Of course you'll also get a director's cut DVD, and a personal thank you card. You may also submit a photo of you or you and your children to be included at the end of the film showing your support. Thank you! We couldn't do it without you! (This offer good within 200 miles of Petaluma, CA or to cities with a direct flight from SFO or OAK within the US).

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    Pledge $10,000 About $10,000

    PRODUCER, PRIVATE SCREENING AND DINNER: Thank you doesn't cover it. You're part of the team in a major way. To express our thanks, Jessicca, Kelly, and Audra will bring the finished film to your home. We will host a screening, Q&A and prepare dinner for you you and seven lucky friends using the finest locally sourced and sustainable ingredients. To involve you along the way, we'll share our rough cut, as well as the edits virtually. Help shape this documentary! Of course you'll also get an invitation to the premier for you and a guest (travel and lodging not included). You'll get assistant producer credits in the film and your name or logo will be prominently displayed on our webpage. Of course you'll also get a director's cut DVD, and our personal video thanks. You'll also have the opportunity to be in the film! Let the world know why you support this project. Thank you! We couldn't do it without you! (Our travel is included within a 400 mile radius of San Francisco). We can't wait to meet you!

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Funding period

- (40 days)