$2,541
pledged of $30,000pledged of $30,000 goal
28
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Apr 24 2013
David SebastianBy David Sebastian
First created
David SebastianBy David Sebastian
First created
$2,541
pledged of $30,000pledged of $30,000 goal
28
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Apr 24 2013

About

JOCA™ Apparel has been hard at work developing an affordable line that is luxurious and supportive for women with a size DD cup and up.

Why focus on bigger cup sizes?
We understand that ‘real’ women are not what you see portrayed in the media and in catalogues and fashion shows of competitors like Victoria’s Secret. Real women have curves, and today are more proud than ever to show them off! The truth is, there is simply a poor variety of bras and intimate apparel available for women with bigger busts, especially for smaller framed women or even ladies with a little more to love... The solution is here! Bustylicious women, we heard your cries and now we are here to “support” you! With sizes starting from DD all the way up to I - JOCA™ has got you covered.

For all the dudes out there, we know we already nabbed your attention with our awesome video, but you may be wondering what do you get out of all this!? For all of you who help fund this project and depending on your preference, we will provide you with the option of receiving a gift card for our JOCA™ line to pass on to your significant other, in-turn scoring some major points with that special someone. You can thank us later! Don’t forget, if you are one of our VIP backers of $5000 and more, you will be meeting our entire crew of campaign models - including lunch with our spokeswoman Jordan Carver and her team. What man wouldn’t want in on this exclusive offer!? And think of the ultimate photo opportunities and endless bragging rights that come with this once-in-a-lifetime reward!

With the help of Kickstarter, we will be able to go beyond our designing process and begin the development stages for material testing and sample creation, enabling manufacturing of our designs in greater quantities and finally making our product available to you. We are extremely excited about our line and have 100% faith that it will succeed and we can’t wait to share the rewards with you once we are successfully funded. Help support the brand that will in turn support you.

“Cultivate your curves - they may be dangerous but they won’t be avoided.”
– 
Mae West  

Made in the USA JOCA™ takes pride in our exclusive German design and engineering but in keeping the manufacturing of the line right here on our shores in the USA. It is important for us to work with suppliers based locally in California to support the US economy and workforce. All of our materials from our fabrics, to laces, to padding, even the straps and hooks are all sourced and supplied from US companies. 

Jordan Carver - Our Spokeswoman for JOCA™ The German-born LA-based glamour, lingerie and swimsuit model, Jordan Carver, has come a long way after creating a global stir a few short years ago. Jordan is now an international success and has graced many magazine covers worldwide including in the USA, Europe, Australia and the UK. 

From print to cover girl to the big screen and now with the launch of her own lingerie line JOCA™ - there’s no doubt that Jordan has a big future in front of her and we are excited that we have partnered up with her and that she is as the face of our brand. We value her years of expertise in the field.  

“To all the girls, that think you’re ugly because you’re not a size 0, you’re the beautiful one. It’s society who’s ugly.”
– 
Marilyn Monroe

JOCA Size-Charts

Band sizes 

There seems to be a miscommunication in regards to our band sizes. It has been viewed from two different angles here, for instance, we have been referring to the product band size on the actual bra but some of you have been referring to the band size from chest measurements. Our band sizes refer to the band size stated on the product’s label, as with any other brand around the world. Please refer to our band size chart. For example, if you use a measuring tape to physically measure your chest size (under bust) and it reads 28” that means the bra band size that you wear will be a 32” and that is the case for Jordan. If you measure a 27” chest, your band size will be a 30”. We are not reinventing the wheel of course, we are trying to provide affordable, luxurious bras to bigger busted women, we don’t need to make things more complicated than they are. 

Cup sizes 

Why do we mention a GG? We mention cup size GG because we are referring to a size according to the other brands out there and some brands use a GG instead of an H cup or HH instead of I, this is up to the brand’s discretion. It does not mean that it does not exist. If we say GG, it is the same as referring to an H cup. 


Cup sizes larger than a D are called different letters by different brands, a DDD cup size in one brand can be called an E or F in other brands. 

Here is an example of three same size bras from three different brands: 36DDD in Playtex = 36E in Fantasie = 36F in Shantelle 

The amazing JOCA-T-Shirt!


Bra Samples ( Prototype and Color Test )

Lace Pattern samples
Lace Pattern samples
Wide straps ( color samples )
Wide straps ( color samples )
Plain Bra samples
Plain Bra samples

Risks and challenges

The JOCA team has spent several years extensively researching the intimate apparel market, with focus on production costs and distribution. Mass production is an efficient way to save money! In order to keep the purchase price down we need to buy in large quantities. If we were to exceed our pledge amount, the sky is the limit and Kickstarters will open the door to endless possibilities!

For $30,000 we will purchase all of the required materials to create our basic line and a certain amount of stock, distributed online to the customer.

For $50,000 we will be able to purchase additional materials for an expanded line, and approaching retail stores to stock JOCA Apparel. We will produce a more in-depth and professional documentary about the Making-Of JOCA.

Everything beyond, the opportunities are endless! The JOCA line will be diverse and readily available. We will have the resources to launch our own JOCA retail stores or annual fashion shows.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    You will receive a thank you and JOCA will follow you on Twitter.

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    Pledge $10 or more About $10

    A personal thank you card and a follow on Twitter.

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    2 backers
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  3. Select this reward

    Pledge $30 or more About $30

    High-Definition download of the JOCA-Lingerie photo production and a signed 8x10 print of Jordan Carver.

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    6 backers
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  4. Select this reward

    Pledge $49 or more About $49

    1 bra from the amazing JOCA Collection or for the dudes: JOCA gift-card to purchase 1 bra from the amazing JOCA Collection – for your someone special!

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    11 backers
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  5. Select this reward

    Pledge $49 or more About $49

    One of the amazing JOCA t-shirts.

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  6. Select this reward

    Pledge $100 or more About $100

    1 bra ( or gift-card ) from the JOCA Collection, one 8x10 print of Jordan Carver and one of the amazing JOCA t-shirts.

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  7. Select this reward

    Pledge $250 or more About $250

    2 JOCA bras ( or gift-card ), High-Definition download of the JOCA-Lingerie photo production, one 8x10 print of Jordan Carver and one of the amazing JOCA t-shirts.

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    3 JOCA bras ( or gift-card ), mention on our social media, and a signed 8x10 print of Jordan Carver plus, High-Definition download of the JOCA-Lingerie photo production and one of the amazing JOCA t-shirts.

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  9. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    Lunch with Jordan Carver and her team, a tour at the JOCA design facility and honorable mention on our website and social media.

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    Pledge US$ 10,000 About US$ 10,000

    Lunch with Jordan Carver and her team, a tour at the JOCA design facility and honorable mention on our website and social media, AND you will join the photo production for the JOCA campaign and meet all participating JOCA models.

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Funding period

- (30 days)