When given the right ingredients, theatre has the power to affect humans like no other medium. Rarely do we have the opportunity to experience something that breaks down social boundaries and allows for a safe space to expose human vulnerability. It's intimate. It's alive. It's a moment shared by a community at the same time in the same place.
keepingabreast is a piece of theatre written by Jackie Rosenfeld that touches upon the funny, the ugly and the honest truths of Mina's fight with breast cancer.
It's themes are universal and proved very affecting during its premiere at the NY Fringe Festival in August 2012. So affecting, in fact, that the lead, Cameran Hebb, felt like this show needed an extended run. A real, two-week run, with a stronger marketing plan to also bring in individuals and families that are actively working through illness, women's issues and the lonely task of trying to prioritize your own life's battles.
Thus, shoot to about a year ago: Cameran was chilling one day at work and found a postcard advertising an individual artist grant from the The Queens Council on the Arts*. So she was like, "oooooh, maybe?" and applied to get a chance to bring keepingabreast back, and this time, with more outreach and more umph. It worked. She got $1000 to get the project rolling.
WOOT WOOT! So, with this money, she could afford...um...almost half of the deposit on a sweet little theatre in Queens, the Secret Theatre, and planned for a two-week run in October, 2013. What is October, you ask? NATIONAL BREAST CANCER AWARENESS MONTH. YES!
So we got to make it happen y'all.
Secret Theatre. October 2013. There's a beautiful director, Sharone HaLevy, a beautiful co-producer Brittany Crowell, and a beautiful cast and crew coming into place.
But...um. keepingabreast still needs some serious help. Being a self-produced project from the start, and Cameran being one of those struggling artists who doesn't have health insurance...this is a hefty task. But a beautiful, needs-to-happen task, that can skyrocket to great heights with any donation from you.
Here's the breakdown of costs:
- SPACE: $3,320: Theatre is expensive - and so is rehearsal space - the bulk of our cost to help put this show up!
- PEOPLE: $1,800: We want to pay our people! Although most are doing this for the love of the project, we are giving a small stipend for all their hard work - your contribution can help that!
- MARKETING: $1,350: What good is producing a show if no one sees it!?
- DESIGN: $1,500: Allowing the show to come to life right before your eyes …
- CONTINGENCY: $300: Just in case - we hope nothing goes wrong, although something could.
- QUEENS COUNCIL ON THE ARTS: $1000 (subtract): The Council which gave us this generous grant that makes this whole thing possible - thank you!
- KICKSTARTER: $430: Kickstarter takes 5% of every donation - have to account for that!
- TOTAL OVERALL: $7,700
Thank you. So. Much.
But wait...there are def some rewards, baby.
Um. T-shirt. HOT.
* “This (event, project, program) is made possible (in part) by the Queens Council on the Arts with public funds from the New York City Department of Cultural Affairs in partnership with the City Council.”
Risks and challenges
The fact that this is a self-produced project, most of the risks are financial. But the other challenge is securing the outreach program. A huge component of this show is spreading the word to communities- both individuals and their friends/family, who are actively dealing with issues present in the show. In order to make this happen, we have a committee focused on reaching these goals. The people involved in this project are filled with heart, drive, ambition and compassion that will do what they can to overcome any unforeseen obstacles. They are experienced professionals in the New York theatre scene, and live their lives to make special happen.Learn about accountability on Kickstarter
- (30 days)