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$42,885 pledged of $500,000 goal
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By A Better World
$42,885 pledged of $500,000 goal
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About this project

A Better World creates Uplifting Games and Apps to Brighten the World. And kids brighten *our* world. We're parents, too, and we love the enthusiasm, innocence, and energy of kids.

We want to make a game that brings out the best in our kids, helps shape them into positive people, and helps them make the world a better place. Our goal is to create an alternative to violent and time-wasting games. We want to use the immersive, imaginative, and interactive aspects of gameplay to help kids learn important values and good happiness habits while having great fun. 

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Kids will create avatars in the game that live in the virtual community, the BetterWorldians Neighborhood, interact with other kids, and get jobs to help make the world a better place. Jobs are based on gameplay kids already know and love such as Cooking, Driving, Building, Puzzles, and more. And A Better World for Kids will include actions like Learning to Cook Healthy, Sorting and Recycling using Match 3, and Solving Word Games with Positive Themes.  

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Kids will earn Do-Good Gold for Positive Actions and Positive Attitude and can use it to play at being adults. They can decorate their own home and visit friends, they can dress up in fun clothes and costumes, and they can even have their own pets to care for and play with! And in A Better World for Kids, the more good deeds they do, the faster and further they’ll progress! They'll earn more points, unlock more features of the game, and even their house gets bigger!  

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A key aspect of A Better World for Kids is breaking the boundary between the real world and virtual world – kids are asked to do good in the game AND in the real world. Kids can also share and be rewarded in the game for real world good they’ve done. This is not just about sitting and playing online, but about going out in the world and doing good. Parents can even put in real world household chores for kids to do which earns kids Do-Good Gold in the game.

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A Better World for Kids will be located on its own website (not on Facebook) and be compliant with all child privacy laws and regulations. We are working with FTC COPPA certified safe harbor vendor, Privo, to ensure that we follow all best practices in making sure A Better World for Kids is safe. We also will use Sift's state-of-the-art, best-in-class monitoring techniques to ensure that any interactions between kids are safe and friendly.

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Positive behaviors and a positive attitude are essential lessons for kids to learn early on. A Better World for Kids uses fun gameplay to reinforce the important values kids learn at home and in school. 

A Better World for Kids is also based on the science of Positive Psychology that shows when good deeds are done, happiness levels and a sense of well-being increase. Positive thinking, being thankful, expressing hopes and dreams, and sharing love are all part of the scientifically-recommended habits for a happy and healthy outlook. 

Additionally, staying true to the message of good deeds, A Better World for Kids has promised to pledge 10 percent of its post-campaign net profits to charities that help children. The company will support a new charity every two months and work with these charities to make the real world a better place for kids.

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Click Here To Back Our Campaign

Click Here To Back Our Campaign

A Better World for Kids is the spin-off version of the popular Facebook game, A Better World. Over 22 million good deeds have been done in our A Better World game on Facebook by over 2.5 million people. Every month, new do-good goals are set for players that, when met, release funds to support causes like providing new coats for children in need, improving facilities for orphans in India, supporting the anti-bullying movement, or providing life-saving surgeries for children in developing countries. 

The positive response to our A Better World game on Facebook led us to believe that people innately like helping others and doing good. We wanted to create a game that not only inspired this in children, but rewarded it. 

 A Better World for Kids was developed to instill a passion in children for doing good and thinking positively while still having fun. The real-world aspect of A Better World for Kids teaches children that they can make a difference in the world and that their actions can have an impact. It also encourages children to step away from technology and screens for a little bit each day and truly experience life.

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After the success of our A Better World game on Facebook, we wanted to expand on the momentum of our “Do Good” revolution. The BetterWorldians Vision makes the world a better place by focusing on and encouraging the best in everyone, especially our children. We believe that the solutions to today’s problems are found by bringing out our better natures. 

We think you do, too. We believe that people want a positive vision for a better world, and Kickstarter is the perfect place to let people “put their money where their heart is” and fund projects that can truly make a difference. Projects like this are rarely supported by big companies or venture capitalists. They are only made possible with the support of everyday folks who want to create things that make the world a better place.

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Join Us! Potential backers will be parents, grandparents, and educators, as well as the dreamers, visionaries, and romantics that believe in our vision and who are enthused by using the power of gaming to empower our children to create a better tomorrow. 

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Risks and challenges

A Better World is a company that has been in the gaming space for four years. We've already released a massive virtual world game on Facebook played by more than 2.5 million people. Virtual world games are among the most difficult to design, build, and manage. And our same core team has been together for over ten years making web applications as ToonUps, a company that offers uplifting software in the business-to-business world. From a technical point of view, what we are embarking on with A Better World for Kids is very much within our wheelhouse.

But what is really new about with A Better World for Kids is the KIDS! And you may ask how we know that we can make a game that kids enjoy and that is safe and educational. Well, from the fun perspective, we've been doing user testing and other research with kids gaming experts at Dubit Limited to make sure we have a product that children will enjoy and parents approve. We're also working with KZero Worldswide who are experts in virtual worlds and who have particular expertise in game design and metrics management. In short, our team is awesome ☺

From a children’s safety and privacy point of view, we are working with safe harbor vendor, Privo, to ensure that we are not only compliant with laws and regulations, but also that we are creating an application that parents can feel good about. And we're working with Sift to employ best-in-class monitoring and filtering techniques. We love kids – we are parents and grandparents ourselves – and we want A Better World for Kids to be safe and secure.

All that said, there are risks with any software development project. As the joke goes: “99 bugs of code on the wall, 99 really bad bugs! Take one down, code it around, 178 bugs in the code!” Web applications are incredibly complex machines. There are often numerous bugs to squash, not to mention the difficulty of implementing all aspects of your design.

It can be crazy difficult, but we're used to it. We have whole teams dedicated to thoughtful concept design, solid technical architectures, and bug testing. We work in an Agile Development Methodology that is all about paying attention to player feedback, metrics and data, and our own experience to constantly make improvements and enhancements. We use Atlassian Jira, a best-in-class issue tracking tool, to plan and measure our development, maintenance, and fixes.

We've done this before and we believe we can do it again.

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  1. Select this reward

    Pledge $10 or more About $10

    NO DEED TOO SMALL - Your helpful contribution will earn you a special Thank You on our website as well as a Thank You in a special section of the game and a downloadable digital wallpaper collection!

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    Pledge $35 or more About $35

    6-MONTH SUBSCRIPTION - Backers will receive a six-month subscription to A Better World for Kids in addition to a Thank You on our website, a Thank You in a special section of the game and a downloadable digital wallpaper collection.

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    Pledge $40 or more About $40

    EARLY BIRD 1-YEAR SUBSCRIPTION - Receive a one-year subscription to A Better World for Kids complete with one limited edition game reward and your choice of A Better World for Kids bumper sticker or magnet. We’ll also include all of the other goodies listed above. This super special early bird price is limited to the first 100 backers!

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    Pledge $50 or more About $50

    1-YEAR SUBSCRIPTION - Receive a one-year subscription to A Better World for Kids complete with one limited edition game reward and your choice of A Better World for Kids bumper sticker or magnet. We’ll also include all of the other goodies listed above.

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    Pledge $75 or more About $75

    1-YEAR PLUS GOODIES - Receive a one-year subscription to A Better World for Kids complete with TWO limited edition game rewards and your choice of A Better World for Kids mug, tote bag or t-shirt. We’ll also include all of the other goodies listed above.

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    Pledge $100 or more About $100

    BEST BACKER BARGAIN - Receive a one-year subscription to A Better World for Kids complete with THREE limited edition game rewards and your choice of TWO A Better World for Kids mug, tote bag or t-shirt. We’ll also include all of the other goodies listed above.

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    Pledge $125 or more About $125

    EARLY BIRD - INVITE 5 FRIENDS! - Receive everything listed above as well as a one-year subscription for FIVE FRIENDS! This special price is limited to the first 100 backers.

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    Pledge $150 or more About $150

    INVITE 5 FRIENDS! - Receive everything listed above as well as a one-year subscription for FIVE FRIENDS!

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    Pledge $200 or more About $200

    BECOME A BETTER WORLDIAN - With your one-year subscription to the game, we’ll also have our artists draw a caricature of you, based off of a photo, in the style of A Better World for Kids! This caricature will be sent to you and appear next to your name in the credits of the game. You will also receive the goodies that accompany the $100 reward. Only 50 people will get this fun reward!

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    Pledge $250 or more About $250

    DO-GOOD DESIGNER - Have an item of your own design featured in the game! From pets to clothes and more, you'll work with our designers to bring your design to life! You also receive a one-year subscription to the game and all of the goodies in the $100 reward. Only 50 backers will have a chance to design a custom item for the game.

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    Pledge $350 or more About $350

    ALPHA ACCESS - You’ll get Alpha Access to the game and an inside look into the development process! Backers also receive everything listed in the $100 reward. This reward is limited to 100 lucky backers!

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    Pledge $500 or more About $500

    SKYPE WITH THE ABW TEAM - Enjoy a Skype call with our game developers and learn about the story behind A Better World for Kids! Backers also get everything offered to $100 backers. Only 20 backers will get this once in a lifetime opportunity!

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    Pledge $1,000 or more About $1,000

    YOUR OWN CHARACTER - Backers get to name a permanent character in the game! Name it after yourself or brighten a child’s day by using their name! You also receive everything in the $100 reward category. Only 10 characters need naming so contribute now to ensure you name one!

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    Pledge $5,000 or more About $5,000

    DELUXE DO-GOOD DESIGNER - Work with our game designers to co-create a custom game feature, like a park, mini game, pet shop, or countless other options, that will be prominently displayed in the final version of A Better World for Kids! All designs will be reviewed and edited at the professional designer’s discretion. This amazing experience also comes with all of the other goodies listed above! To ensure all features will be done by the launch date, this reward is limited to five enthusiastic backers!

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    Pledge $10,000 About $10,000

    SUPERSTAR SUPPORTER LAUNCH PARTY - We are incredibly thankful for your support and would love to have you and a friend as our guests of honor at our launch party in the Philadelphia area! You will have the opportunity to meet our development team and talk with attending press outlets. You will be responsible for all travel arrangements and accommodations. Along with this fun-filled night of excitement, you’ll also receive everything listed above! This reward is limited to 25 backers.

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Funding period

- (35 days)