Funded! This project was successfully funded on November 12.

Photo-main
Play
00:00
00:00

Mexican and Taiwanese Street Style Food, Creative and Classic Cocktails, New World Wines— supporting the earth, the arts and the local

The Beginning:

It all started in San Francisco.  Marisa Cadena and Ken Ho worked together in one of the city's most bumping happy hour spots, Palomino, and quickly recognized a mutual work ethic and love of people in each other and began ruminating over the idea of their own venture.  Howard Jang and Ken also worked together, but in the James Beard award-winning, Boulevard, talking fine French wine and suvée techniques.  Fast forward a bunch of years and low and behold, we all end up in New York.  Once we sat down and hashed out our concept for our ideal space, it became obvious we were on the same page.  We wanted a place that was approachable, fun, and affordable while maintaining high-standards of quality and respect for both the products served and the staff employed.  Our combined 40 plus years in the industry have taught us numerous lessons as we worked in every job imaginable. From washing dishes, delivering pizzas, and mopping floors to turn and burn, fine-dining, and live music bars– we have done it all.  From the dishes and drinks to the ethical business practices that guide us, Lucky Luna is the culmination of those years of planning, wishing, and dreaming of a place to call our very own.  

Ken Ho as Beverage Director, Howard Jang as Chef, Marisa Cadena as General Manager (CLICK for our bios)
Ken Ho as Beverage Director, Howard Jang as Chef, Marisa Cadena as General Manager (CLICK for our bios)

Lucky Luna:

We are proud of our Mexican and Taiwanese heritage.  Lucky Luna is the amalgamation of the beautiful balance we have discovered between our two cultures and flavored it with a touch of California and Brooklyn.  The logo is a combination of two symbols reflecting this union. The Chinese "shou" is said to stand for longevity and fortune, while the "luna" guides both the push and pull of the tides, conserving the equilibrium of forces.  

The Eats:

Lucky Luna’s menu is inspired by the classic foods found in popular Mexican and Taiwanese street corners and hidden pockets favored by locals.  Surprisingly, Oaxaca and Taipei have more in common than one may have guessed, each playing with the search for the perfect balance of sweet and spice, savory meats, crisp vegetables, and ripe fruits in hand-sized treats.  While focusing on these regions, Lucky Luna also pulls from South and Central America, China, and Vietnam in our modern approach to favorites by incorporating different cooking techniques, local produce, humanely raised meats, and healthy alternative ingredients. 

The Drinks:

Embracing standard, time-honored libations with parallel fervor for innovations, Lucky Luna’s beverage selection promises to appease and challenge traditionalists and introduce novices to new delights.  Mezcal served with chili salt and oranges, kimchi and nori Bloodys, and Captain’s Bloods done right, are rules we live by.  Lucky Luna’s wine list pays homage to the “New World” by highlighting affordable beauties from Chile and Argentina, out west from our beloved California, and of course locally, through both vinters and importers.

The Extras:

Lucky Luna is more than just awesome food and drink, we are proud to serve as a welcoming and supportive space for local and student artists, writers, chefs, and small business owners through the events and initiatives we take on.  These include: supper clubs, in which a select number of guests enjoy a cocktail reception followed by a multi-course dinner and wine-pairing designed by guest chefs; art exhibitions, where guests can hear artists talk about their work and mingle with them during intimate receptions; sustainability workshops, where locals can learn about  options and approaches to being environmentally/eco-friendly in their lives and businesses, and much more! Our blog is dedicated to highlighting these extras. 

And then there's....... 

The Money:

Lucky Luna has been diligently working for months on the fun stuff like developing the ultimate food and drink recipes, finding the perfect decorative ambiance, creating the logo, building social media bridges... and the not so fun stuff like permits, leases, lawyers, and contractors, and all the other equally exciting (and costly) details which leads us to today.  

The majority of money that will be used to fund Lucky Luna (and that has so far) stems from our own blood, sweat, and tears combined with numerous loans.  And yet, in order to get the doors open, we still need a little more.  That's where you come in!  We have supported many of you as patrons ourselves or slaved away beside you in kitchens, bars, and dining rooms across the continent.  We have created Lucky Luna with you in mind, so who better to be a part of this project?! Your contributions will be used for the purchase and installation of sound-proofing and new ceiling; sound system and projection equipment; take-out and dining room windows; customized outside awning; refrigeration and freezer units; ceiling fans; and fulfillment of Kickstarter fees, transaction charges, and rewards for contributions. The catch to Kickstarter is that we do NOT receive any of the money pledged unless we reach our funding goal :/

The Rewards:

We have thoughtfully come up with a number of rewards for your generosity that we think are pretty awesome.  Our t's and totes will feature our Lucky Luna logo. T's will be available in S, M, L, XL 

 
The Thank You's:

Lucky Luna has been fortunate thus far to have so many wonderful supporters.  This Kickstarter campaign would not have been possible without their time, love, creativity and talents.  Please see our blog for a full list of supporters.  We would love to add your name to this list!!!! 

A VERY BIG THANKS to Harry Yuan of Double H Production and Organic Hobo, who, in addition to a billion other things, filmed and edited our video and provided us with photographs of our offerings (seen above). A shout-out to the video participants and menu testers-extraordinaire: Amanda Garcia, David Avila-Silver, David J. Bowker, Elizabeth, Jill, John Ploeser, Marin Watts of Media Masters Alliance, Nourah Mazid, Olivia Swisher of the Solomon R. Guggenheim Museum, Queena Ko of the Solomon R. Guggenheim Museum, Tali Petschek of Baywolf in Oakland, CA, and Von Diaz of Colorlines and Feet In 2 Worlds. And a special thanks to Chris Gaeta and Chris Lugo for logo and website support!

Risks and challenges Learn about accountability on Kickstarter

Taking the sustainability-minded approach to the restaurant world that is in the soil of the Bay Area and planting it in Brooklyn has proven to be a bit of a challenge even before we open the doors. While New York City is making efforts to provide infrastructure for more environmentally-friendly industrial practices like composting and recycling in cost effective alternatives, it has a ways to go. We embrace this opportunity to be with our like-minded Brooklyn neighbors to pave the way for greener pastures—so to speak— in our efforts to lead by example. We do acknowledge that we may have to make compromises at some corners. This we view as our greatest challenge in living up to this part of our mission.

With so many years each in the industry, we are confident that our combined skill-set, vision, and work ethic, together with the trust we have in each other, and the sheer love we have for this stressful and rewarding world of restaurants, we will flourish. We have spent our lives working to bring to life the dreams of others and have learned invaluable lessons from the process. Now it's our turn!

FAQ

  • We didn't want to jump the gun on announcing the location until keys were in hand. We are now happy to share it now!
    Lucky Luna will be found at 167 Nassau Avenue, Brooklyn in the Greenpoint hood :)

    Last updated:
  • Well knock on wood, we are aiming for late December. We are doing everything we can to make that happen, but it's not all in our control. Roll with the punches!

    Last updated:
  • No contribution is too big or too small! We love having our fans be a part of the process and have a chance to feel invested into the project. Charges will not appear on your credit card until project end date has passed, IF we hit our goal. Keep in mind we get nada if we don't hit it :(
    AND we appreciate your patience in processing the payments through Amazon, it takes a little time if you don't have an account, but we really don't have a say in how funds are collected. However, we have faith that Kickstarter has deemed this the most efficient and safe way to do it.

    Last updated:
122
Backers
$28,855
pledged of $28,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    6 backers

    Amig@s Near and Far: A virtual hi-five and our gratitude!

    Estimated delivery:
  • Pledge $25 or more
    You selected

    16 backers

    Amig@s Near and Far: A a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
  • Pledge $50 or more
    You selected

    19 backers

    Amig@s Near and Far: A Lucky Luna canvas tote bag, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $75 or more
    You selected

    2 backers

    Amig@s Near and Far: At Lucky Luna we are committed to supporting our community members and their endeavors, both near and far. Do you want to spread awareness about your project? Or perhaps have a story to share? If so, this is for you! Lucky Luna will dedicate a section on its blog for "People, Passions, and Projects" and will happily share yours on this page (ex. environmental program, community initiative, book publication, artist exhibition, human interest story ... pending ethics and copyrights of course- we reserve the right to edit and censor accordingly). And receive a Lucky Luna canvas tote bag, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $100 or more
    You selected

    20 backers

    Amig@s Near and Far: A classic Lucky Luna T-shirt, a Lucky Luna canvas tote bag, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $130 or more
    You selected

    6 backers

    ****NEW**** Amig@s Near and Far: A sweet Lucky Luna HOODIE (see to left), a Lucky Luna canvas tote bag, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $165 or more
    You selected

    3 backers Limited (22 left of 25)

    Amig@s Near: Sunday Funday! Enjoy a table for 2 on the Sunday of your choice (holidays excluded) and we will treat you to brunch Lucky Luna style! Plus a classic Lucky Luna T-shirt, a Lucky Luna canvas tote bag, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Ships within the US only
  • Pledge $225 or more
    You selected

    7 backers Limited (5 left of 12)

    Amig@s Near: VIP invitations for two to Lucky Luna's pre-opening party with light snacks and fun prizes, 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Ships within the US only
  • Pledge $375 or more
    You selected

    2 backers Limited (10 left of 12)

    Amig@s Near: Tickets for Two to a Lucky Luna Supper Club dinner (set multiple course menu, all inclusive, gratuity, too), 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Ships within the US only
  • Pledge $450 or more
    You selected

    4 backers Limited (6 left of 10)

    Amig@s Near: 2 Hour Private cooking session with Chef Howard Jang at Lucky Luna for 2! Learn about the ingredients and cooking techniques that make Lucky Luna's tasty treats and eat your creations when you're done! We'll provide the refreshments, too! And of course 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
  • Pledge $450 or more
    You selected

    1 backer Limited (9 left of 10)

    Amig@s Near: 2 Hour Private libation creation session with Ken Ho at Lucky Luna for 2! Learn some of the basics and insider tips for preparing delicious drinks and invent one of your own to be featured on Lucky Luna's menu with your name!* We'll provide a few snacks, too! And of course 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a shout-out on the supporters section of our blog, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality! *personal names or creative names only- sorry, no company/biz nomenclature.

    Estimated delivery:
  • Pledge $1,500 or more
    You selected

    4 backers Limited (4 left of 8)

    Big Baller status!! A personalized bar stool at Lucky Luna with YOUR NAME on it! We can't promise that if you walk in we will remove whoever is sitting on your chair, but you can relish in knowing it has your name on it! And your name and link to your business/personal site (if applicable) on the major supporters section of our blog, 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
  • Pledge $5,000 or more
    You selected

    1 backer Limited (1 left of 2)

    El Padrino/La Madrina: A Private Lucky Luna Supper Club for you and a dozen of your dearest. We will work with you to design the dinner of your dreams (or let us do all the work!). We will begin your evening with a reception and follow it with a multi-coursed dinner (Limited to a Sunday, Monday or Tuesday evening/ holidays excluded). Also we will put your name, logo and link to your business/personal site (if applicable) on the major supporters section of our blog, 2 Lucky Luna canvas tote bags, 2 classic Lucky Luna T-shirts, a lucky Chinese red envelope with a hand-written thank you note and special surprise, and our undying gratitude for making our dreams a reality!

    Estimated delivery:
    Ships within the US only
Funding period

- (33 days)