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What does modern slavery look like in fashion? And what can we do to eradicate it? Our 'Slave to Fashion' project will show how.
What does modern slavery look like in fashion? And what can we do to eradicate it? Our 'Slave to Fashion' project will show how.
464 backers pledged £37,639 to help bring this project to life.

About this project

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£37,639

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'Slave To Fashion' book and campaign aims to raise awareness of modern slavery in the fashion industry and show how it can be eradicated by business and us as consumers. The project is led by Safia Minney, MBE - an award winning and internationally recognised social entrepreneur who has 30 years of publishing, media and ethical business experience. (see Safia's awards and endorsement

Safia and her team will research and produce micro documentaries and interviews featuring stories of men, women and children caught in slavery in Europe and the developing world who make the clothes we buy on the high street. 'Slave To Fashion' will also profile the best ethical practice of brands and designers within the fashion industry. The book will prove that fashion can be used to empower workers - whilst creating beautiful, competitive and accessible fashion. Along with the publishing of the book, 'Slave To Fashion' will launch an educational micro website for schools around the world and create and distribute resources for campaigners.

From 2015, the Modern Slavery Act requires medium to large-sized companies to report on what they are doing to eradicate slavery and human trafficking in their supply chains. If not, they need to declare it.

'Slave to Fashion' book and campaign brings in the facts, stories and actions we must take to eradicate modern slavery. 

The funding will be used to research, visit and conduct interviews, write, photograph and produce micro documentaries in the UK, Europe and the developing world. We aim to publish 10,000 copies of the 'Slave To Fashion' book. The cost breakdown is presented below:

- 21 million people are victims of forced labour globally, of which 11.4 million are women and girls and 9.5 million are men and boys (ILO);

- 90% are exploited in the private economy, by individuals or enterprises as victims of forced sexual exploitation or forced labour exploitation in economic activities, such as agriculture, manufacturing, construction and domestic work;

- 26% of the 21 million victims are below 18 years old;

- In Britain, 13,000 people are victims of slavery

Safia Minney, MBE - Author & Project Director 
Safia Minney has 30 years of publishing and media experience. She is an award winning international social entrepreneur, author of 'Naked Fashion' and 'Slow Fashion', and founder and director of People Tree.

Miki Alcalde - Photographer & Filmmaker 
Miki Alcalde has been working as a photographer and videographer alongside Safia Minney for the past 8 years, in more than 20 assignments documenting People Tree’s producers in India, Nepal, Bangladesh, Kenya and Bolivia, as well as documenting press trips of Emma Watson, Liz Jones, Jo Wood and Laura Bailey.

Matt Morgan - Graphic Designer & Communications Strategist
Matt Morgan set up Fact Studio, a graphic design and branding agency, to champion the power of effective design and communication as a catalyst for change and social good.

Wendy Chapman - Editorial & Project Coordinator 
Wendy Chapman has been a Production Manager for over 20 years, working with creatives on successful charity campaigns, including RNIB and British Heart Foundation. She and Safia go back 30 years and recently re-joined forces with ‘Slow Fashion – Aesthetics meets Ethics’ on editorial and production.

Walton Li - Fundraising Coordinator
Walton Li is a start-up specialist and environmentalist whose experience spans across green tech start-up, biofuel energy, conversation and volunteering.

Risks and challenges

We will have to go undercover and use the networks and relationships we have with trade unions, Fair Trade organisation etc in getting the stories and films behind modern slavery internationally.

It will be difficult to gain access to speak to workers who are working as slaves. There are risks associated with conducting these interviews to us and to the interviewees. Safia Minney and Miki Alcalde have 8 years experience in doing media and reporting work with exploited garment workers in the developing world. We can protect the people we interview through established networks on the ground.

Our work will be carried out in hot, humid and tough conditions. But we have experience of working in those conditions.

The team has track record in producing and publishing 'Naked Fashion' and 'Slow Fashion' books and micro documentaries. 'Slave To Fashion' sets the journalistic bar higher and the goal to raise awareness and create social pressure to eradicate slavery in the fashion industry.

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  1. Select this reward

    Pledge £5 or more About $7

    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    38 backers
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  2. Select this reward

    Pledge £10 or more About $14

    + A heart-felt greeting postcard from Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    26 backers
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  3. Select this reward

    Pledge £20 or more About $28

    + A copy of 'Slave to Fashion' book
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    177 backers
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  4. Select this reward

    Pledge £30 or more About $42

    + A copy of 'Slave to Fashion' book, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    51 backers
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  5. Select this reward

    Pledge £30 or more About $42

    + A copy of 'Slow Fashion' book, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
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  6. Select this reward

    Pledge £50 or more About $71

    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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  7. Select this reward

    Pledge £55 or more About $78

    + A specially designed 100% organic cotton top (S/M & M/L womens; S, M & L mens)
    + 1 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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  8. Select this reward

    Pledge £75 or more About $106

    + A specially designed 100% organic cotton top (S/M & M/L womens; S, M & L mens)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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  9. Select this reward

    Pledge £100 or more About $142

    + Your name will be printed on the supporters' page of all 'Slave to Fashion' books
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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  10. Select this reward

    Pledge £200 or more About $283

    + A 15 minutes 1-to-1 Skype interview with Safia who will be happy to answer any questions on her work on ethical fashion
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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  11. Select this reward

    Pledge £500 or more About $708

    + An VIP invitation for you and your guest to attend the 'Slave to Fashion' Kickstarter's success party with Safia and Zandra Rhodes at her penthouse in London in June 2016
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    8 backers
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  12. Select this reward

    Pledge £500 or more About $708

    + 1 exquisite Fairtrade necklace designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
    1 backer
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  13. Select this reward

    Pledge £800 or more About $1,133

    + 2 exquisite Fairtrade necklaces designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
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  14. Select this reward

    Pledge £900 or more About $1,275

    + An VIP invitation for you and your guest to attend the 'Slave to Fashion' Kickstarter's success party with Safia and Zandra Rhodes at her penthouse in London in June 2016
    + 1 exquisite Fairtrade necklace designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
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  15. Select this reward

    Pledge £1,250 or more About $1,771

    + An VIP invitation for you and your guest to attend the 'Slave to Fashion' Kickstarter's success party with Safia and Zandra Rhodes at her penthouse in London in June 2016
    + 2 exquisite Fairtrade necklaces designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
    0 backers
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  16. Select this reward

    Pledge £1,800 or more About $2,550

    + 5 exquisite Fairtrade necklaces designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
    0 backers
    £
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  17. Select this reward

    Pledge £2,222 or more About $3,148

    + An VIP invitation for you and your guest to attend the 'Slave to Fashion' Kickstarter's success party with Safia and Zandra Rhodes at her penthouse in London in June 2016
    + 5 exquisite Fairtrade necklaces designed by Safia (see reference photo at the end of the page)
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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  18. Select this reward

    Pledge £4,500 or more About $6,375

    + Safia will give a 2-hour talk about her work on ethical fashion anywhere within Europe
    + An VIP invitation for you and your guest to attend the 'Slave to Fashion' celebration party with Safia and Zandra Rhodes at her penthouse in London in June 2016
    + 2 copies of 'Slave to Fashion' books, autographed by Safia
    + Thank you so much for supporting 'Slave to Fashion' book and campaign. You are now officially part of the ethical fashion movement

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    Ships to Anywhere in the world
    2 backers
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Funding period

- (30 days)