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$326 pledged of $2,500 goal
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By Ted Dibiase, Jr.
$326 pledged of $2,500 goal
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About this project

Everybody has a price! Name yours and be rewarded by former WWE superstars Ted Dibiase and Ted Dibiase, Jr. as you help them build a family business around the MILLION DOLLAR MUD RUB.

MILLION DOLLAR MUD RUB is a secret Dibiase family recipe going back generations. In 1864, Theodore Dibiase served in the Confederate Army and was, with his unit, besieged within the bluff city throughout what would ultimately become a turning point in the American Civil War.

Ingenuity, creativity, daring, and persistence marked the confederate survivors through the siege. One night, Theodore Dibiase, in an effort to keep morale high among his men, sneaked through enemy lines in the dark of night and made off with 50 pounds of finely ground Union coffee. Dibiase was caught by an alert Union sentry as he made his way back into the city, but was able to barter for his life with 5 pounds of the stolen coffee. As he poured the grind into the Union soldier's ruck sack, the soldier thanked him. "Everybody has a price," Dibiase smiled. The two shook hands and parted ways.

That coffee was divvied up and used to infuse flavor and tenderness into meat and vegetables that fed the Rebs and the people of Vicksburg for more than a week. Rumor held that the Union coffee and a dab of Mississippi gumbo mud made just about anything taste better.

Thankfully, some of those spirited recipes lived on. Today, the father and son, Ted Dibiase and Ted Dibiase, Jr. are bringing you their family's MILLION DOLLAR MUD RUB. Now, as then, the rub is marked by a rich and unique coffee flavor with just the right heat and just the right sweet.

The duo have engaged food products manufacturer Reed Food Technology in Brandon, MS, to produce the rub and are presently working with an agency to pitch the product into major retailers around the country. 

The Dibiase's are also planning to sell the product directly to their fans and followers on social media. They have access to over 1.5 million fans through Twitter and Facebook alone. 

This Kickstarter is being launched to raise funds to assist with the initial manufacturing order and marketing costs associated with the go-to-market strategy. 

Risks and challenges

We are working with our manufacturer to tweak the recipe and make it as true to the original as possible. One risk we face is losing some of the original "pop" the recipe has always held.

Another risk is failing to meet our sales goals. We are working with an agency to produce a marketing campaign to engage our fans and followers and to help us penetrate the market and achieve our goals.

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  1. Select this reward

    Pledge $15 or more About $15

    - 2 bottles of Million Dollar Mud Rub

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  2. Select this reward

    Pledge $25 or more About $25

    - 2 bottles of Million Dollar Mud Rub
    - 8x10 photo of Ted Dibiase and Ted Dibiase, Jr.

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    2 backers
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  3. Select this reward

    Pledge $50 or more About $50

    - 2 bottles of Million Dollar Mud Rub
    - 8x10 autographed photo of Ted Dibiase and Ted Dibiase, Jr.

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  4. Select this reward

    Pledge $100 or more About $100

    - 2 bottles of Million Dollar Mud Rub
    - 8x10 personalized autographed photo of Ted Dibiase and Ted Dibiase, Jr.

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  5. Select this reward

    Pledge $500 or more About $500

    - Case (12 bottles) of Million Dollar Mud Rub
    - 8x10 personalized autographed photo of Ted Dibiase and Ted Dibiase, Jr.
    - Live exclusive 15-minute video webchat with Ted Dibiase and Ted Dibiase, Jr.

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  6. Select this reward

    Pledge $5,000 or more About $5,000

    - Case (12 bottles) of Million Dollar Mud Rub
    - 8x10 personalized autographed photo of Ted Dibiase and Ted Dibiase, Jr.
    - Live exclusive 15-minute video webchat with Ted Dibiase and Ted Dibiase, Jr.
    - Dinner for two with Ted Dibiase and Ted Dibiase, Jr. at The County Seat restaurant in Madison, MS (includes airfare and overnight accommodations for 2)

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  7. Select this reward

    Pledge $10,000 About $10,000

    - Case (12 bottles) of Million Dollar Mud Rub
    - 8x10 personalized autographed photo of Ted Dibiase and Ted Dibiase, Jr.
    - Live exclusive 15-minute video webchat with Ted Dibiase and Ted Dibiase, Jr.
    - Two VIP tickets to a live WWE event, accompanied by Ted Dibiase and Ted Dibiase, Jr. (overnight travel accommodations for two).

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Funding period

- (30 days)