Million Dollar Mud Rub
Million Dollar Mud Rub
Million Dollar Mud Rub is a coffee-based barbecue dry rub and seasoning for pork, sausage, poultry, and steak.
Million Dollar Mud Rub is a coffee-based barbecue dry rub and seasoning for pork, sausage, poultry, and steak. Read more
About this project
Everybody has a price! Name yours and be rewarded by former WWE superstars Ted Dibiase and Ted Dibiase, Jr. as you help them build a family business around the MILLION DOLLAR MUD RUB.
MILLION DOLLAR MUD RUB is a secret Dibiase family recipe going back generations. In 1864, Theodore Dibiase served in the Confederate Army and was, with his unit, besieged within the bluff city throughout what would ultimately become a turning point in the American Civil War.
Ingenuity, creativity, daring, and persistence marked the confederate survivors through the siege. One night, Theodore Dibiase, in an effort to keep morale high among his men, sneaked through enemy lines in the dark of night and made off with 50 pounds of finely ground Union coffee. Dibiase was caught by an alert Union sentry as he made his way back into the city, but was able to barter for his life with 5 pounds of the stolen coffee. As he poured the grind into the Union soldier's ruck sack, the soldier thanked him. "Everybody has a price," Dibiase smiled. The two shook hands and parted ways.
That coffee was divvied up and used to infuse flavor and tenderness into meat and vegetables that fed the Rebs and the people of Vicksburg for more than a week. Rumor held that the Union coffee and a dab of Mississippi gumbo mud made just about anything taste better.
Thankfully, some of those spirited recipes lived on. Today, the father and son, Ted Dibiase and Ted Dibiase, Jr. are bringing you their family's MILLION DOLLAR MUD RUB. Now, as then, the rub is marked by a rich and unique coffee flavor with just the right heat and just the right sweet.
The duo have engaged food products manufacturer Reed Food Technology in Brandon, MS, to produce the rub and are presently working with an agency to pitch the product into major retailers around the country.
The Dibiase's are also planning to sell the product directly to their fans and followers on social media. They have access to over 1.5 million fans through Twitter and Facebook alone.
This Kickstarter is being launched to raise funds to assist with the initial manufacturing order and marketing costs associated with the go-to-market strategy.
Risks and challenges
We are working with our manufacturer to tweak the recipe and make it as true to the original as possible. One risk we face is losing some of the original "pop" the recipe has always held.
Another risk is failing to meet our sales goals. We are working with an agency to produce a marketing campaign to engage our fans and followers and to help us penetrate the market and achieve our goals.Learn about accountability on Kickstarter
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