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Promoting education and enrichment in our community, we organize fundraising events for the cheese industry's non-profit organizations.
86 backers pledged $8,046 to help bring this project to life.

About

The Cheeseletes: Transforming the Mold of Education project video thumbnail
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$8,046

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Jess and Juhl, aka The Cheeseletes
Jess and Juhl, aka The Cheeseletes

Who are The Cheeseletes? 

We are cheese advocates, promoting the education and enrichment of this growing industry we love so dearly. We strive to ensure everyone has the opportunity to thrive intellectually and ethically. Our commitment is to create a platform for cheese non-profits to increase community awareness and involvement. Through our collaborative efforts, we pay our love forward through organizing fundraising events benefitting the educational non-profits within the cheese community.

Stacking the Cheddah

We have day jobs, so we don't need a paycheck.  To be an effective organization, we need to legitimize our status as a non-profit by applying for fiscal sponsorship through United Charitable, building a website, and having proper marketing materials.  In the future, any of the funds we raise in our venture will go directly towards events and the nonprofits they feature.

Milk becomes the Cheese

In 2016, we organized a fundraising 5k event for two of the cheese industry’s educational non-profits; the Daphne Zepos Teaching Award and American Cheese Education Foundation.  Reaching out to friends and asking a few favors, in less than 3 months, we raised $15k to cover the costs of the race and make a great donation to those nonprofits.  At the end of the event, we knew we were on to something awesome.  Since we are as nerdy for cheese as mathletes are nerdy for algebra, we call ourselves The Cheeseletes.

2016 Run for Cheese 5k in Des Moines, Iowa
2016 Run for Cheese 5k in Des Moines, Iowa

Cheese Make Procedure

We currently have the beginning drafts of our website in the works, with hopes to launch in February. Our next scheduled fundraising event is the 2017 Cheeseletes 5k on July 29th, during the American Cheese Society Conference, held in Denver, Colorado.

Cheeselete Jess Perrie running for cheese in Des Moines
Cheeselete Jess Perrie running for cheese in Des Moines

Curd Costs

As we stated, we need to legitimize our status as a non-profit by applying for fiscal sponsorship, building a website, and having proper marketing materials. The cost breakdown is as follows: 

  • United Charitable Fiscal Sponsorship: $885
  • Website: $5000
  • Marketing Material $1,115
Two cheesey competitors at the Run for Cheese 5k
Two cheesey competitors at the Run for Cheese 5k

Why Kickstarter? 

We are ready to grow The Cheeseletes to a larger audience.  As a life-time student of cheese and beneficiary of two cheese scholarships, we credit the expansion of our careers to the educational opportunities available in the cheese industry. Wanting to bring more awareness to these possibilities, we decided to start organizing events to increase awareness and support.  The money raised from this campaign will go directly to our organizations start up costs, so that we can focus our energy on benefiting our community.

Happy runners after the Run for Cheese 5k
Happy runners after the Run for Cheese 5k

Our Pledge

By establishing our brand, we will promote cheese education and opportunities in the industry. We will organize more events every year which feature educational nonprofit organizations, with the goal to raise funds and create a more sustainable community.

Some of Our Cheesey Rewards

Cheeseletes Magnet
Cheeseletes Magnet

 

Cheeseletes Trucker Hat
Cheeseletes Trucker Hat

 

Cheeseletes Drinking Glasses
Cheeseletes Drinking Glasses
Cheeseletes Cheese Board Kit
Cheeseletes Cheese Board Kit

 

Cheeseletes Tote
Cheeseletes Tote

 

Risks and challenges

Time:

For us, the reward in this venture is to increase awareness and advancement of our industry's educational non-profits. Having one event under our belt, we learned that many hours, good collaboration and specialized skills are essential to these events. We reached out to a professional fundraising event planner, and Sarah is helping us navigate the ins and outs of hosting a successful event, minimizing costs, and maximizing earnings. Volunteering our limited time to this project after our day jobs, we are committed to The Cheeseletes success.

Sustainability:

Being able to create an annual, sustainable industry resource is not easy. To be effective in running any future event, we need to legitimize our status as a non-profit by applying for fiscal sponsorship, building a website, and having proper marketing materials. If we are able to cover these startup costs, we will be able to focus on organizing bigger and better events each year, ultimately raising more money for cheese education nonprofits.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Crottin

    a great big THANK YOU on our social media pages

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    Pledge $25 or more About $25

    Brie

    a Cheeseletes Magnet

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  3. Select this reward

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    Manchego

    a Cheeseletes Trucker Hat

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    Limited 16 backers
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  4. Select this reward

    Pledge $200 or more About $200

    Gruyere

    a Cheeseletes Cheese Board Set
    2017 Cheeseletes 5k Admission - July 29 in Denver
    Mile High Cheese Club Membership - VIP Tent during 2017 Cheeseletes 5k

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    Limited 2 backers
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  5. Reward no longer available

    Pledge $100 or more About $100

    Cheddar

    2 Cheeseletes Drinking Glasses
    2017 Cheeseletes 5k Admission

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    Reward no longer available 19 backers
    $

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  6. Reward no longer available

    Pledge $400 or more About $400

    Emmentaler

    Thank you on Social Media
    a Cheeseletes Tote bag
    a Cheeseletes Magnet
    a Cheeseletes Trucker Hat
    2 Cheeseletes Drinking Glasses
    a Cheeseletes Cheese Board Set
    2017 Cheeseletes 5k Admission - July 29 in Denver
    Mile High Cheese Club Membership - VIP Tent during 2017 Cheeseletes 5k

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    Estimated delivery
    Ships to Only United States
    Reward no longer available 2 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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Funding period

- (60 days)