As longtime Philadelphia foodies, we have been captivated by the city’s burgeoning food truck scene. We know that a truck is more than just a place to grab a hot dog – it’s an incredible way to connect with people who are passionate about food. Foolish Waffles aims to do just that. We’re taking our waffles to the streets in an effort to meet the needs of Philadelphia's craving for its very own waffle truck.
Foolish Waffles will serve both sweet and savory Brussels and Liege waffles. Think banh mi on a sriracha infused waffle for lunch and a blueberry cheesecake waffle for dessert. We consider the waffle a blank canvas that allows us to be playful, creative, and responsive to our customers as well as what’s in season. We want to push the boundaries of the waffle by using inventive techniques and ingredients. Complementing our array of waffles will be an equally exciting selection of sweet treats and pastries.
Over the past year, we have built demand and developed relationships with purveyors, members of the media, and fellow food truck owners. In many ways, Foolish Waffles is already a part of the Philadelphia food community, but we need additional capital to become fully functional. By investing close to $30,000 ourselves, we have been able to build back office infrastructure, test our concept through a series of events, purchase waffle irons from Belgium and the Netherlands, develop branding materials, rent a commissary space, and procure a truck. We anticipate the need for an additional $25,000 to outfit the truck to the necessary specifications including a full wrap for its exterior.
Time is of the essence! We want to be Philly’s first and best waffle truck. Your contribution can help us make it happen.
Risks and challenges
One challenge we anticipate – like every food truck located in the Northeast – is seasonality. To offset the risk of inclement weather, we have already begun to develop a strong catering base. While waffles will be our primary focus on the truck, our catering services offer a wide range of menu items including full lunch or dinner with things such as pork tenderloin with huckleberry sauce and spaetzle with roasted butternut squash and brussel sprouts or mini-dessert trays of chocolate bouchons and seasonal berry tarts.
The setbacks we’ve experienced in our timeline (watch our video!) have only increased our motivation to be Philadelphia’s first waffle truck. We’ve used the extra time to hone our skills in the kitchen and become part of the Philadelphia food truck movement sans truck. With a little help from you, we can hit the streets and make our waffle dreams a reality!Learn about accountability on Kickstarter
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