LIFE IN LOFI – “ I’m really excited about this, count me in”
iDownload Blog – “full-on camera kit for the iPhone 4 and 4S”
645 PRO – “well-engineered product”
iOSVlog – “turns your iPhone into a full fledge pro camera”
iPhone in Canada – “ensuring your iPhone stays a phone”
Everything iDevice – “game changer”
Techmash – “it is like a pro camera kit but built for the iPhone”
Mac Hash – “best point-and-shoot camera around”
Wrath of All – “awesome camera kit”
iPhone Blog Daily – “high end camera"
iPhoneography - "this kit really does look like it means business"
What is the 3RDi?
The 3RDi (Third-Eye) is the world’s first complete high end camera
kit for an iPhone 4/4S. Designed from the ground up, it is earmarked to
be a “game changer” in iPhone photography. The 3RDi kit takes the exceptional photo and video experience on an iPhone to a new level.
The kit includes: Wide-angle lens, Fisheye lens, Circular Polarizer filter, ND filter, Lens Grip, iPhone case and Flip cover/Screen protector.
The best camera is the one that’s with you
all the time!
You take your iPhone every where, so with the 3RDi you can now
take exceptional photos and videos using our interchangeable lenses and filters
anytime…anywhere! The sleek and compact design of the 3RDi makes it the perfect
companion for an iPhone 4/4S allowing you to switch from phone mode to camera
mode in seconds.
As opposed to
existing camera accessories for the iPhone, the 3RDi steers away from bulky
designs and boasts a minimalistic approach. At the end of the day, it’s a phone
and needs to fit neatly into your pocket. So we’ve eliminated the need to
change and remove cases every time you want to take a photo by designing a slim-line
case that compliments the sleek look of the iPhone…which can be kept on at all
times. The iPhone case was designed strictly according to Apple’s
specifications and no signal drop has occurred. We have avoided using any
magnetic compounds/solutions in our design as they can hinder signal strength.
Lenses and filters
The full kit includes a wide-angle lens, a
fish-eye lens, a neutral density filter and a circular polarizer filter.
The ability to change lenses gives your
iPhone photography a whole new field-of-view and increases the iPhone’s native
range. This opens up a world of possibilities and enables you to capture
situations never before thought possible. The 3RDi kit takes its inspiration
for quality of lenses and filters from the professional SLR world (single lens
The 3RDi also
introduces the world’s first uniquely dedicated polarizer filter and a neutral
density filter for an iPhone. The polarizer filter helps you control reflections
and bring out rich colors and textures in your images. The ND (neutral density)
filter helps you darken over-exposed parts of an image and increase the overall
dynamic range. Both filters can be screwed onto the wide-angle lens with ease. To learn more about ND filters - click here
All of these accessories are neatly packed
in our ergonomically designed Lens Grip. Adding a grip point to the iPhone is a
breakthrough in design as it enables you to take photos with just one hand…no
more awkward two-handed operation! And for “no hand operation” you can use a
lanyard (neck rope)!!
The 3RDi kit also includes a dedicated cold
shoe mount, allowing you to add many different accessories such as an LED video
light, a shotgun microphone and even a GoPro for shooting stills and videos at
the same time.
And finally, the 3RDi kit comes with a
detachable flip-cover to protect your iPhone screen when you’re on the move.
It’s up to you whether you keep it on or take it off.
Shooting with an
If you haven’t already been
converted to taking photos with an iPhone…you don’t know what you’re missing!
Seasoned iPhonographers (iPhone photographers) will tell you that on top of the
exceptional picture quality, what makes the iPhone a winner is the ability to
shoot, edit, post-process (also caption, if you’re a pro) and share to a wide
variety of social networks all from one device. With the iPhone 4/4S the added
ability to shoot high-definition (HD) video, edit, color grade and export is
truly remarkable. No point-and-shoot camera on the market can do all this!
With the 3RDi kit, the
possibility for adding accessories is endless! You can take photos at a party
using the fisheye lens, shoot an interview using a shotgun microphone and
LED light, or make a stunning time-lapse using the tripod mount and the wide-angle
lens. The scalability options of the 3RDi kit appeal to millions of iPhone
users from newbies to indie film makers.
We currently offer 3 pledge levels, BASIC KIT, EARLY BIRD FULL KIT and FULL KIT. We may add more as the project progresses. Here's a visual breakdown of our pledge levels:
Where we’re at /
When will we ship it?
We’ve been through many
iterations throughout the design process, and have manufactured a working
The iPhone case and Lens Grip
have been produced in a 3D Rapid prototype system using ABS plastic material.
The 3RDi is one of the only iPhone camera kits which boasts a unique multi-glass
element design, producing stunning image quality and highest edge-to-edge
sharpness. In addition, we’ve also sourced possible manufacturers for each of
the 3RDi components.
In order to progress to the
production phase, we need to be able to make large itemized orders. This is
where you Kickstarters come in! If we are successful and reach our funding
goal, our aim is to ship the 3RDi kit mid November 2012.
So if you like the 3RDi kit,
please consider making a pledge and THANKS for your support.
WHAT ABOUT iPHONE 5?!!
The issue of iPhone 5 has been on our minds since the inception of this project. At this point, it’s impossible to forecast either the physical dimensions of the iPhone 5 body or the characteristics of the optics.
This presents a two-fold problem:
1. Physical dimensions - If the iPhone 5 has different physical dimensions (which is most likely the case according to most rumor sites), these will be easy to accommodate for, as we would just design an alterative iPhone 5 case.
2. Optic/Lens changes - At the moment it's all quiet regarding any info about changes to the characteristics of the internal optics. In our design, we made it possible to accommodate for changes in diameter. However, if you go by the model change between iPad 2 and iPad 3 as some sort of indication, then there hasn't been ANY changes to the optic construction.
We are closely monitoring any sources of information regarding the iPhone 5 and will adapt accordingly. The short answer is we are going to do our best to keep the 3RDi future compatible.