About this project
WE REACHED OUR GOAL!!!! NEW STRETCH GOAL OF $40K!!!
Oh.myyyyy!!!! THANK YOU from the bottom of my heart to all of you for being a part of this record-breaking, epic campaign. We are so looking forward to making this video for you. And we could not do it without you!
We are going to keep going!!! The campaign really isn't over until 11:59 PST on Thursday - and a lot can still happen between now and then. I am adding a "stretch goal" of $40k.
Every dollar past our goal that comes in between now and the final moment of the campaign will still be used for the video only - to make it BIGGER, and BETTER! This will come in handy specifically for our full scale sets, and will allow us to build an even more ornate Versailles palace miniature. And personally, I feel like my brilliant director deserves to be paid more for this incredible, inspired concept and vision. Again, I myself do not make ANY profit off of this campaign.
THANK YOU FROM THE BOTTOM OF MY HEART! AND PLEASE KEEP SHARING!
PS - Yes, EVERYONE who pledges $15 OR MORE gets "Foot Soldiers" and other B-sides. A few people have asked - sorry I was unclear in my rewards wording!
PPS - Here are those new perks I added on Monday ~
- Every single backer's name will appear in the credits at the end of our video. This project is epic and breaking all kinds of records - I want you to feel just as special as you are important to this project coming to fruition.
- Every backer at the $20 & up levels will receive a download of me performing "Black Hole Sun" with handbells from the recent Fear Based Life podcast's live show in Los Angeles, recorded by my favorite new friend, Steven Ray Morris! ("My Favorite Murder", "The Purrrcast", and king of podcasting in general).
About six months ago, Jonathan Langager sent me a completely unexpected email suggesting we make a music video. When I asked which song he had in mind, he said "Pretty Little Head". He thought about it for a bit and emailed me back with a pitch I could not refuse:
"You're Marie Antoinette and you're looking for your head."
"Pretty Little Head" is a song I wrote back in 2009. It was recorded by my old friend Robert DeLong, who played all of the percussion, and later was released on my debut album 'O, You Sinners'. "Pretty Little Head" was an NPR Song of the Day in 2012- and eventually featured on the hit podcast "Welcome to Night Vale" in 2014. That's when the song and the fandom around it took on a life of its own and became a cult hit, to my surprise and delight.
The song juxtaposes a minimalist structure with sophisticated orchestral instrumentation. The vocals are emotive, and the lyrics are cryptic, allowing the listener to attach their own meaning. It has become a bit of a gothic anthem, especially amongst "Welcome to Night Vale" fans. "Pretty Little Head" became a cult sensation across social media and you can even find it at a few karaoke bars in the U.S. No joke.
This music video is a surreal period piece, where I play Marie Antoinette- both with and then without her head. The video explores themes such as identity, longing, and loss, with a beautiful, surreal dream world as its backdrop. The concept is very special effects-heavy. We have multiple surprises up our sleeve, and we have top notch experts to pull it all off.
An ambitious and compelling concept cannot be executed without incredible talent. Fortunately, we have a team with an astonishing track record of inspiring work. This team has overcome many obstacles, from low budgets to impossible deadlines, to create the kind of content that I can only dream of being associated with.
Jonathan Langager (Director) is the Student Academy Award winning director of Josephine and the Roach (one of my favorite short films), Disney Channel's Penelope in the Treehouse, and numerous commercials. His USC thesis film Josephine and the Roach, a comedic fantasy involving an interspecies love affair, has played at many festivals, winning awards at Slamdance, San Francisco IndieFest, Cleveland International Film Festival, Arizona International Film Festival, Newport Beach Film Festival, and USA Film Festival. It won the College Television Award for Best Short Comedy and Best Director, the USC Faculty Award for Best Director, and a Student Academy Award in the Narrative Category. Jon's affinity for heartfelt stories, beautiful imagery, and fantastical realism are perfectly suited for telling the story of Marie Antoinette in "Pretty Little Head".
Christian Hall (Producer) is a longtime collaborator of Jonathan's since attending USC, producing Penelope in the Treehouse and Josephine and the Roach. He is a prolific producer whose past projects include documentary work, commercials, films, game design, virtual & augmented reality, and has done behind-the-scenes work on Eliza's "Start with Goodbye" music video. His results-driven, positive enthusiasm is healthy motivation for the team.
Fon Davis (Production Designer, Special Effects Supervisor), who last worked with the team on Penelope in the Treehouse, is a guru in the universe of special effects and production design. A former ILM model maker, Fon now runs his own studio (Fonco) and is best known for his work on the Star Wars prequel trilogy & special editions, Interstellar, The Nightmare Before Christmas, Guardians of the Galaxy, and Cicada Princess, among many others. Fon's resourceful insight, contagious positive energy, and endless out-of-the-box solutions make him a valuable addition.
Damian Horan (Director of Photography), has worked with Jon on many projects, including Josephine and the Roach - for which he won the A.S.C. Heritage award. Since graduating with his MFA in film from USC, Damian has lensed feature films such as 4th Man Out, Love Land, and the upcoming Pottersville (starring Michael Shannon & Ron Pearlman), as well as spots for HBO and numerous other television shows and commercials. Damian's talents are unmatched and his eye for creating beautiful imagery is present in all of his work.
Aaron Rovner (Visual Effects Supervisor) is a versatile VFX genius. His impressive resume includes VFX work on The Birth of a Nation, The Master Cleanse, Rae (directed by Aaron) as well as Josephine and the Roach and Penelope in the Treehouse. Check out his compositing work on Bjork's "Mutual Core"!
Production Staff $5,000
Art dept- props, sets, painting, miniature, etc $10,000
Live cast, head mold, 3D scan/printing w/ materials $4,700
Wardrobe, wig & costume supervisor $2,000
Hair & makeup (2 days) $1,000
Stage rental- basic grip pkg, manager, props, support, etc $2,400
Stage crew- DP, camera, SPFX, data storage, etc $6,000
Misc on-set expenses (food, crafty, etc) $500
Post-production VFX $1,500
Kickstarter fee $1,750
Amazon payments fee (credit card processing) $1,750
Shipping of backer rewards $200+
TOTAL = $36,800+
This Campaign & Rewards
I always have so much fun putting crowdfunding campaigns together, but in this case, I have exceeded even my own high expectations and put together a bunch of REALLY creative rewards for you to choose from that I'm super excited about. PLEASE NOTE: All $100+ backers will also receive a dvd of Jonathan's brilliant short film, "Josephine and The Roach".
Flexibility - Have any questions about the rewards? Do you want my discography at that discounted price AND the "Pretty Little Superfan" package? Drop me a line and we'll work it out. There's some room for flexibility, and I'm happy to work with my fans so they're happy, because that makes me happy.
Note - Please contact me BEFORE pledging for the house concert, karaoke party, or "afternoon with Eliza" rewards to make sure I can deliver this to you in a reasonable amount of time. The places where I tour the most are in the US, although I can within reason accommodate folks who live in select Canadian and EU/UK cities that lie along an upcoming tour route. And I do intend to tour OZ/NZ in the not-so-distant future as well...
I'm always amazed and deeply touched by how incredibly supportive and devoted my fans are. Thanks to you, oddballs like myself can make amazing things without a record label calling the shots, and I am so grateful for that to be the case. Thank you for being one of the generous souls who enables me to do what I do, and thanks for checking out our project! I look forward to making this fantastic video for you.
Jonathan's Past Work
His Student Academy Award winning short film, "Josephine and the Roach":
His short film for Disney Channel's online platforms:
His Candy Crush commercial, starring me:
Past Music Videos
All three of my previous music videos were directed and produced by Mindfruit Studios (Damon Stea & Cassandra Chowdhury).
My charming forced perspective video for "Start with Goodbye, Stop with Hello" was released in January of 2014, and 100% funded through Kickstarter!
The stop-motion animated short film for "Black Rose" stars an adorable Blythe doll who meets a tragic end, and was released in November 2010.
My very first music video was for "Cinnamon Bone" and arguably impossible to beat- backwards AND in slow motion, with zero digital effects and incredibly powerful to boot. This was the most difficult thing I've ever done, and it was released in May of 2010. Fun fact: This one was funded entirely by my mom! Thanks, Mom!
Here's a fun behind-the-scenes clip depicting our process for "Cinnamon Bone".
Risks and challenges
I feel it's VERY important for me to be entirely transparent with my fans and mention that I am still in the process of completing a covers album, which was part two of a major Kickstarter campaign back in 2014. There are three reasons for the delay:
1) My producer and I realized it was best to focus our efforts on one album at a time.
2) I realized it's impossible for me to be casual about anything; what I initially planned to be a sparse, low-key, five-song covers EP turned into a fully produced, full-length album, requiring and deserving far more effort than what I initially planned to make. I'm putting 1000% of myself into this record, just as I did my two original albums.
3) There have been a lot of scheduling conflicts with my engineer in recent months. But I am excited to say that we resumed mixing the album on May 20th here in Los Angeles (BACKERS - CHECK YOUR UPDATES! I HAVE SENT YOU 8 FINAL MIXES!). Moving forward! Wheeee!!!
I am so grateful for everyone's unwavering support and touched by how many fans have reached out and asked me to please go ahead and work on another project. We've been planning and conducting meetings for this music video since November 2016, and I am so blown away by the professionalism and seriousness of this crew.
If and when funding is completed for this music video, Fonco will immediately begin building the set over the course of six weeks, Suzy will make my costume, and then we will shoot for two very full days. Post-production is anticipated to take six weeks.Learn about accountability on Kickstarter
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