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Eliza teams up with special effects masters to make an epic music video for a cult hit song.
Eliza teams up with special effects masters to make an epic music video for a cult hit song.
708 backers pledged $41,845 to help bring this project to life.

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$41,845

708

WE REACHED OUR GOAL!!!! NEW STRETCH GOAL OF $40K!!!

Oh.myyyyy!!!! THANK YOU from the bottom of my heart to all of you for being a part of this record-breaking, epic campaign. We are so looking forward to making this video for you. And we could not do it without you!

We are going to keep going!!! The campaign really isn't over until 11:59 PST on Thursday - and a lot can still happen between now and then. I am adding a "stretch goal" of $40k.

Every dollar past our goal that comes in between now and the final moment of the campaign will still be used for the video only - to make it BIGGER, and BETTER! This will come in handy specifically for our full scale sets, and will allow us to build an even more ornate Versailles palace miniature. And personally, I feel like my brilliant director deserves to be paid more for this incredible, inspired concept and vision. Again, I myself do not make ANY profit off of this campaign.

THANK YOU FROM THE BOTTOM OF MY HEART! AND PLEASE KEEP SHARING!

- eliza

PS - Yes, EVERYONE who pledges $15 OR MORE gets "Foot Soldiers" and other B-sides. A few people have asked - sorry I was unclear in my rewards wording!

PPS - Here are those new perks I added on Monday ~

  • Every single backer's name will appear in the credits at the end of our video. This project is epic and breaking all kinds of records - I want you to feel just as special as you are important to this project coming to fruition.
  • Every backer at the $20 & up levels will receive a download of me performing "Black Hole Sun" with handbells from the recent Fear Based Life podcast's live show in Los Angeles, recorded by my favorite new friend, Steven Ray Morris! ("My Favorite Murder", "The Purrrcast", and king of podcasting in general).

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Pitch

About six months ago, Jonathan Langager sent me a completely unexpected email suggesting we make a music video. When I asked which song he had in mind, he said "Pretty Little Head". He thought about it for a bit and emailed me back with a pitch I could not refuse:

"You're Marie Antoinette and you're looking for your head."

 

The Song

"Pretty Little Head" is a song I wrote back in 2009. It was recorded by my old friend Robert DeLong, who played all of the percussion, and later was released on my debut album 'O, You Sinners'. "Pretty Little Head" was an NPR Song of the Day in 2012- and eventually featured on the hit podcast "Welcome to Night Vale" in 2014. That's when the song and the fandom around it took on a life of its own and became a cult hit, to my surprise and delight.

The song juxtaposes a minimalist structure with sophisticated orchestral instrumentation. The vocals are emotive, and the lyrics are cryptic, allowing the listener to attach their own meaning. It has become a bit of a gothic anthem, especially amongst "Welcome to Night Vale" fans. "Pretty Little Head" became a cult sensation across social media and you can even find it at a few karaoke bars in the U.S. No joke.

The Video

This music video is a surreal period piece, where I play Marie Antoinette- both with and then without her head. The video explores themes such as identity, longing, and loss, with a beautiful, surreal dream world as its backdrop. The concept is very special effects-heavy. We have multiple surprises up our sleeve, and we have top notch experts to pull it all off.

 

Storyboards for the video
Storyboards for the video

The Crew

An ambitious and compelling concept cannot be executed without incredible talent. Fortunately, we have a team with an astonishing track record of inspiring work. This team has overcome many obstacles, from low budgets to impossible deadlines, to create the kind of content that I can only dream of being associated with.

Jonathan Langager (Director) is the Student Academy Award winning director of Josephine and the Roach (one of my favorite short films), Disney Channel's Penelope in the Treehouse, and numerous commercials. His USC thesis film Josephine and the Roach, a comedic fantasy involving an interspecies love affair, has played at many festivals, winning awards at Slamdance, San Francisco IndieFest, Cleveland International Film Festival, Arizona International Film Festival, Newport Beach Film Festival, and USA Film Festival. It won the College Television Award for Best Short Comedy and Best Director, the USC Faculty Award for Best Director, and a Student Academy Award in the Narrative Category. Jon's affinity for heartfelt stories, beautiful imagery, and fantastical realism are perfectly suited for telling the story of Marie Antoinette in "Pretty Little Head".

Christian Hall (Producer) is a longtime collaborator of Jonathan's since attending USC, producing Penelope in the Treehouse and Josephine and the Roach. He is a prolific producer whose past projects include documentary work, commercials, films, game design, virtual & augmented reality, and has done behind-the-scenes work on Eliza's "Start with Goodbye" music video. His results-driven, positive enthusiasm is healthy motivation for the team.

Fon Davis (Production Designer, Special Effects Supervisor), who last worked with the team on Penelope in the Treehouse, is a guru in the universe of special effects and production design. A former ILM model maker, Fon now runs his own studio (Fonco) and is best known for his work on the Star Wars prequel trilogy & special editions, Interstellar, The Nightmare Before Christmas, Guardians of the Galaxy, and Cicada Princess, among many others. Fon's resourceful insight, contagious positive energy, and endless out-of-the-box solutions make him a valuable addition.

Damian Horan (Director of Photography), has worked with Jon on many projects, including Josephine and the Roach - for which he won the A.S.C. Heritage award. Since graduating with his MFA in film from USC, Damian has lensed feature films such as 4th Man Out, Love Land, and the upcoming Pottersville (starring Michael Shannon & Ron Pearlman), as well as spots for HBO and numerous other television shows and commercials. Damian's talents are unmatched and his eye for creating beautiful imagery is present in all of his work.

Aaron Rovner (Visual Effects Supervisor) is a versatile VFX genius. His impressive resume includes VFX work on The Birth of a Nation, The Master Cleanse, Rae (directed by Aaron) as well as Josephine and the Roach and Penelope in the Treehouse. Check out his compositing work on Bjork's "Mutual Core"!

Budget

Production Staff                                                                             $5,000
Art dept- props, sets, painting, miniature, etc                            $10,000
Live cast, head mold, 3D scan/printing w/ materials                 $4,700
Wardrobe, wig & costume supervisor                                          $2,000
Hair & makeup (2 days)                                                                  $1,000
Stage rental- basic grip pkg, manager, props, support, etc      $2,400
Stage crew- DP, camera, SPFX, data storage, etc                      $6,000
Misc on-set expenses (food, crafty, etc)                                      $500
Post-production VFX                                                                      $1,500
Kickstarter fee                                                                                $1,750
Amazon payments fee (credit card processing)                          $1,750
Shipping of backer rewards                                                          $200+

TOTAL =                                                                                          $36,800+

This Campaign & Rewards

I always have so much fun putting crowdfunding campaigns together, but in this case, I have exceeded even my own high expectations and put together a bunch of REALLY creative rewards for you to choose from that I'm super excited about. PLEASE NOTE: All $100+ backers will also receive a dvd of Jonathan's brilliant short film, "Josephine and The Roach".

A mini polaroid from tour with Welcome to Night Vale, Oct 2016. Pictured: Meg Bashwiner, Eliza & Emma Frankland. See $100 "Real Life Instagram" reward.
A mini polaroid from tour with Welcome to Night Vale, Oct 2016. Pictured: Meg Bashwiner, Eliza & Emma Frankland. See $100 "Real Life Instagram" reward.

 

Me hangin' out with the very first Eliza Rickman Blythe doll, made by the amazing Melacacia in 2011! $1500 gets you the brand new Eliza Rickman-as-Marie Antoinette custom Blythe doll.
Me hangin' out with the very first Eliza Rickman Blythe doll, made by the amazing Melacacia in 2011! $1500 gets you the brand new Eliza Rickman-as-Marie Antoinette custom Blythe doll.

 

The original Eliza Rickman custom Blythe doll by Melacacia, 2011.
The original Eliza Rickman custom Blythe doll by Melacacia, 2011.

 

Melacacia's original Marie Antoinette custom Blythe doll
Melacacia's original Marie Antoinette custom Blythe doll

 

Marie Antoinette lollipops by LA-based patisserie, A Secret Forest! Backers who pledge at the $150 level will receive an Eliza-as-Marie lollipop similar in appearance to these, except the design will be of MY face!
Marie Antoinette lollipops by LA-based patisserie, A Secret Forest! Backers who pledge at the $150 level will receive an Eliza-as-Marie lollipop similar in appearance to these, except the design will be of MY face!

 

Out-of-print poster by French artist Jean Mosambi. See $175 reward for more info.
Out-of-print poster by French artist Jean Mosambi. See $175 reward for more info.

 

LOOK HOW CUTE THESE CATS ARE!!! Meet Gwendolyn and Tinkerbell, Jonathan's cats. Everyone who backs at the $40 level and higher will receive a funny video of me with these adorable cats.
LOOK HOW CUTE THESE CATS ARE!!! Meet Gwendolyn and Tinkerbell, Jonathan's cats. Everyone who backs at the $40 level and higher will receive a funny video of me with these adorable cats.

 

We need names on tombstones for our graveyard scenes! See $250 "Pretty Little Tombstone" and $500 "Pretty Little Name" rewards.
We need names on tombstones for our graveyard scenes! See $250 "Pretty Little Tombstone" and $500 "Pretty Little Name" rewards.

 

Want to be in our music video as an extra for a day in Los Angeles? See $300 reward.
Want to be in our music video as an extra for a day in Los Angeles? See $300 reward.

 

Flexibility - Have any questions about the rewards? Do you want my discography at that discounted price AND the "Pretty Little Superfan" package? Drop me a line and we'll work it out. There's some room for flexibility, and I'm happy to work with my fans so they're happy, because that makes me happy.

Note - Please contact me BEFORE pledging for the house concert, karaoke party, or "afternoon with Eliza" rewards to make sure I can deliver this to you in a reasonable amount of time. The places where I tour the most are in the US, although I can within reason accommodate folks who live in select Canadian and EU/UK cities that lie along an upcoming tour route. And I do intend to tour OZ/NZ in the not-so-distant future as well...

THANK YOU!

I'm always amazed and deeply touched by how incredibly supportive and devoted my fans are. Thanks to you, oddballs like myself can make amazing things without a record label calling the shots, and I am so grateful for that to be the case. Thank you for being one of the generous souls who enables me to do what I do, and thanks for checking out our project! I look forward to making this fantastic video for you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Jonathan's Past Work

His Student Academy Award winning short film, "Josephine and the Roach":

His short film for Disney Channel's online platforms: 

His Candy Crush commercial, starring me: 

Past Music Videos

All three of my previous music videos were directed and produced by Mindfruit Studios (Damon Stea & Cassandra Chowdhury).

My charming forced perspective video for "Start with Goodbye, Stop with Hello" was released in January of 2014, and 100% funded through Kickstarter!

The stop-motion animated short film for "Black Rose" stars an adorable Blythe doll who meets a tragic end, and was released in November 2010.

My very first music video was for "Cinnamon Bone" and arguably impossible to beat- backwards AND in slow motion, with zero digital effects and incredibly powerful to boot. This was the most difficult thing I've ever done, and it was released in May of 2010. Fun fact: This one was funded entirely by my mom! Thanks, Mom!

 Here's a fun behind-the-scenes clip depicting our process for "Cinnamon Bone".

 

Risks and challenges

I feel it's VERY important for me to be entirely transparent with my fans and mention that I am still in the process of completing a covers album, which was part two of a major Kickstarter campaign back in 2014. There are three reasons for the delay:

1) My producer and I realized it was best to focus our efforts on one album at a time.

2) I realized it's impossible for me to be casual about anything; what I initially planned to be a sparse, low-key, five-song covers EP turned into a fully produced, full-length album, requiring and deserving far more effort than what I initially planned to make. I'm putting 1000% of myself into this record, just as I did my two original albums.

3) There have been a lot of scheduling conflicts with my engineer in recent months. But I am excited to say that we resumed mixing the album on May 20th here in Los Angeles (BACKERS - CHECK YOUR UPDATES! I HAVE SENT YOU 8 FINAL MIXES!). Moving forward! Wheeee!!!

I am so grateful for everyone's unwavering support and touched by how many fans have reached out and asked me to please go ahead and work on another project. We've been planning and conducting meetings for this music video since November 2016, and I am so blown away by the professionalism and seriousness of this crew.

If and when funding is completed for this music video, Fonco will immediately begin building the set over the course of six weeks, Suzy will make my costume, and then we will shoot for two very full days. Post-production is anticipated to take six weeks.

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  1. Select this reward

    Pledge $5 or more About $5

    Every Little Bit Helps!

    A personal "thank you" message from Eliza and a download of the music video pre-release.

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    Backer-only webcast

    A personal "thank you" message from Eliza, a download of the "Pretty Little Head" music video pre-release, and access to the backer-only webcast produced and filmed by Christian & Jonathan.

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    Foot Soldiers

    All of the above, plus a handful of exclusive backer tracks. This includes the beloved song "Foot Soldiers", which I only make available every few years when I launch a Kickstarter campaign!

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    The Newbie Package

    You're new to the Eliza Rickman fandom - welcome! Backers who select this reward receive all of the above plus digital downloads of both albums + B sides at a special price.

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    Pretty Little Fan

    You're already a fan, own both of Eliza's albums, and you LOVE this song! You will receive everything at the $15 level plus the music video's script & storyboards, a video of Eliza discussing song-related trivia, a scan of the original handwritten lyrics from her journal, AND live recordings from Eliza on tour with Welcome to Night Vale in Europe last year. This includes the achingly beautiful ambient version of "Waiting Around Again" featuring Disparition.

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    A Fly on the Wall

    You will receive everything from the $25 package, plus behind-the-scenes photos and videos taken on the set by Jill Simpson. Jill has photographed me countless times both onstage and behind the scenes, and she is amazing at capturing magical moments!

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    Geek Out with Eliza and Fon

    You will receive everything from the $30 level, plus a video tutorial of Fon explaining how he pulled off one of the effects for this video. And you'll receive videos of our fascinating process taking a 3D scan of my head and making a "live cast" of my face. Weird! Fun!

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    Cat Lady Problems

    You get everything from the $35 level, plus a very cute, very on-brand video of me hanging out with and singing to Gwendolyn and Tinkerbell- the adorable cats owned by our music video director, Jonathan Langager.

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    Comics!!!

    My crazy stories combined with Dame Darcy's incredible illustrations make comic strips one of my best mediums. You'll receive everything from the $40 tier as well as a brand new exclusive comic by Eliza & Dame Darcy!

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    Karaoke Princess

    My history with karaoke is a sordid tale, but once my old roommate got a couple of tequila shots in me at a karaoke bar back in 2013, one could argue he created a monster. At this level, you get everything at the $50 level as well as a few hilarious videos of me slaying rap and hip-hop songs at karaoke. I'm better at this than I should be - trust.

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    Pretty Princess package

    At this level, you get everything from the $60 tier as well as all in-progress wardrobe sketches and doodles from my costume designer (Dainty Rascal), AND an online tutorial by our makeup artist for how to get the looks from our music video.

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    Real-Life Instagram

    At this level, you'll receive everything from the $75 package, a "Josephine & The Roach" dvd, as well as an Instax mini polaroid photo taken while on my last tour with Welcome to Night Vale.

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    Story Time!

    At this level, you will receive everything from the $75 level, plus a "Josephine & The Roach" dvd and a handwritten postcard from yours truly with a fun, wacky story selected just for you! I love doing these - it's one of my favorite treats to send to fans.

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    My Bloody Valentine

    At this level, you'll receive everything from the "story time" tier, plus a vial of fake blood that was used in our music video, then scooped back up and bottled by yours truly.

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    Merch Swag Bag

    You are into waving your Eliza flag high, and I love you for it! At this level, you will receive everything from the $100/"story time" tier, a "Josephine & The Roach" dvd, plus a grab bag of Eliza merchandise. This includes: a tote bag, poster, temporary tattoos, a guitar pick, a mini polaroid, AND a very special and delicious limited quantity "Pretty Little Head" LOLLIPOP by A Secret Forest.

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    Viewing Party

    You will receive everything from the $100/"story time" level, a "Josephine & The Roach" dvd, plus an invite for two to our VIP viewing party in Los Angeles before the video is released.

    Please note: You are responsible for getting yourself there. :)

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    Better Than a Macaron

    At this level, you get everything from the $150/"merch swag bag" tier, a "Josephine & The Roach" dvd, as well as a beautiful poster made by the very talented Jean Mosambi for a show I performed in southern France while on my first ever European tour in 2015. Only about 20 of these were printed, and they have long since sold out.

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    Pretty Little Head

    You're a true super-fan with impeccable taste and a penchant for quirk! At this level, you will receive all rewards from the $100/"story time" tier, a "Josephine & The Roach" dvd, as well as a polaroid, plus a limited edition, collectible miniature replica Eliza-as-Marie-Antoinette head, made by Fon Davis by sticking my noggin into a 3D scanner and printer. Dimensions: approximately 2 x 3", about the size and feel of an action figure's head. These are exclusive rewards to this campaign and can't be purchased elsewhere- once they're gone, they're gone.

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    Pretty Little Tombstone

    You get everything from the $100/"story time" level, a "Josephine & The Roach" dvd, plus a 4” tombstone used in our graveyard scenes with your name etched on it by Fon, as well as a polaroid of me chillin' with your tombstone on-set. Disclaimer: It will be far away from camera so likely not legible in the video BUT it’s crucial to our scene and it’s yours to keep forever.

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    Pretty Little Vase

    You get everything from the $100/"story time" level, a polaroid, a "Josephine & The Roach" dvd, plus the hand-painted vase we used in our video. I end up wearing it as a head at some point, post-guillotine.

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    Be a Dead Body for a Day

    At this level, you receive everything from the $100/"story time" tier, a polaroid, a "Josephine & The Roach" dvd, AND you get to have the very memorable experience of working as an "extra" in our music video. You will be one of our bodies in the graveyard scene (see reference storyboard).

    Disclaimer: you are responsible for getting yourself to the shoot. We will provide your costume, food, fun, and direction. Oh, and many giggles, too.

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    Big Hair, Don't Care

    Everything at the $100/"story time" level is yours, as well as a polaroid, a "Josephine & The Roach" dvd, plus my Marie Antoinette wig used in the music video.

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    Pretty Little House Concert

    At this level, you will receive everything from the $100/"story time" tier, a polaroid, a "Josephine & The Roach" dvd, and Eliza will play a cozy house concert for you and your friends on her next tour through your area.

    Note: Please send a direct message before pledging to make sure this reward can be delivered to you in a reasonable amount of time (see note under the "campaign and rewards" section of this page).

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    Pretty Little Name

    You will receive everything from the $150/"merch swag bag" level, a polaroid, a "Josephine & The Roach" dvd, AND your name will be etched into one of the large tombstones used front-and-center in our graveyard scene. (See reference image.)

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    Versailles Miniature

    At this level, you'll receive everything from the "merch swag bag" tier, a polaroid, a "Josephine & The Roach" dvd, and the ornate Palace of Versailles miniature replica, made by Fon Davis.

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    Karaoke Party!

    At this level, you'll receive all goodies from the $150/"merch swag bag" tier, a polaroid, a "Josephine & The Roach" dvd, a cozy living room show for you and your friends while I'm on my next tour through your area AND THEN WE'LL GO OUT FOR KARAOKE AFTERWARDS!!!

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    Custom Blythe Doll by Melacacia

    Lucky you! You'll receive everything from the $100/"story time" level, a polaroid, a "Josephine & The Roach" dvd, and a VERY beautiful custom Blythe doll of Eliza Rickman as Marie Antoinette made by my very talented, generous friend Melacacia. The doll will be dressed and styled to closely resemble my exact look in the music video. Mel made a custom Blythe doll for my very first ever Kickstarter way back in 2011 and it was snatched up almost immediately! (See photos for reference.)

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    Pledge $2,000 or more About $2,000

    An Afternoon with Eliza

    At this level, you'll get everything from the $150/"merch swag bag" tier, a polaroid, a "Josephine & The Roach" dvd, and the next time Eliza passes through your town either on tour or for fun, she'll spend a day palling around with you. You can go to the park, get coffee, grab a meal, or she's happy to explore the local vintage and antique shops with you - the sky's the limit!

    Disclaimer: Please drop me a line before pledging for this reward to make sure I can deliver in a reasonable amount of time. Refer to the "campaign & rewards" section on this page.

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  29. Select this reward

    Pledge $5,000 or more About $5,000

    Pretty Little Costume

    You get the holy grail! All treats from the $100/"story time" tier are yours, as well as a "Josephine & The Roach" dvd, plus the amazing blood red, historically accurate, five-piece costume for our music video, custom made by Dainty Rascal couture.

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Funding period

- (43 days)