TOO SWEET - A Synopsis:
For every individual with diabetes, this candid, humorous and very empathetic guide to Type 1 and 2, is just what the doctor would never order, but would definitely read.
Since too few diabetics have a network of friends living with the affliction, it is incredibly valuable for those with the disease to feel like they can have an experienced confidant to turn to. Too Sweet, written by Laura Kronen, is irreverent, sharing her sometimes hilarious and occasionally embarrassing experiences from twenty years of living with the disease, filling a genuine need for comforting, brutally honest, and practical insights.
Without stepping on any medical toes, not focusing on anything technical, and definitely not dwelling on any of the bad things that are drilled into a diabetic’s head over time (who really wants to read about that anyway!), Kronen tackles diabetic myths, the ups and downs of lows and highs, being labeled as having a “disease”, her fear of needles, love of all things sugary sweet, having babies and just about everything else in between.
From hearing about an elusive cure, to sharing how diabetes can make you into a more confident, motivated person, this genuine, up close look into the life of a woman sharing the same disorder will make you feel as though you found a new best friend.
There are more than 24 million people (7.8% of the population) in the United States and 350 million people in the world living with diabetes. Global diabetes rates have doubled from 1980 to 2008 and that number is expected to continue to grow to an astronomical 480 million in less than 15 years. It is a disease of epic proportions.
In the US alone, a new case of diabetes is diagnosed every 30 seconds and more than 1.6 million people are diagnosed every year.
All 350 million people are waiting for a cure. Until that comes along, Too Sweet offers up an uplifting, humorous and cheeky spin on living with the disease, addressing diabetes in a way that hasn't been done before.
HOW TOO SWEET IS BEING MARKETED
What makes Too Sweet stand out is the tone in which it is written and the positive spin that it puts on living with diabetes.There are other guides to the disease, but they all focus on the negative complications that can occur to a diabetic over time. We, as diabetics, have had that burned into our brains since diagnosis. It’s time for a new approach-a girlfriend’s guide to diabetes. Now we can focus on the amusing stories, the nuances, the uplifting tales, and the parallel lives we all lead. Not to mention become self-empowered from the very ailment that brings so many down. In the end, readers walk away feeling positive, informed, cheerful and enlightened. They will have also learned a little something-even if they thought they knew it all.
The target audience for Too Sweet are diabetics ages 16-101. Cross over readers are parents of diabetic children and friends and family of diabetics. There are currently almost 350 million people in the world living with diabetes. Additionally, 4-8% of the world’s population of pregnant women develop gestational diabetes. If you combine all of those diabetics with their friends, significant others and family, the potential audience is astronomical. We can reach these people through public relations aimed at diabetic publications, consumer publications, morning television and talk shows, radio and newspapers.
Book tours, special appearances and speaking engagements will draw even more attention and give the book it’s legs.
I will fully use all of my public relations and marketing knowledge and contacts. For the past twenty years I have represented luxury brands such as Badgley Mischka, Moet & Chandon Champagnes, Natori, Charles Worthington, Mondi, Antonio Fusco, Wolford and many others. I have successfully pitched many major publications and television media all over the world for those aforementioned clients as well as for my own endeavors. Additionally, I am able to get testimonials for this book from famous authors, MD’s and celebrities to put on the back cover or the inside flap.
My website, Be You Only Better (www.beyouonlybetter.com) currently incorporates a Coming Soon section featuring Too Sweet, and will also have a page highlighting the launch of the book. I will promote it socially using my Facebook fan page, Twitter page and my Linked In profile as well. I have been creating a network of diabetic “friends” and fans and will have a good audience in place to help socially promote the book. Diabetic blogs are another place to get the word out. There are so many avenues to broadcast this book and directly reach our target market.
There are organizations and conferences around the world that pertain to diabetes. They all present incredible speaking opportunities and exposure for the book.