Never stop swimming!
Supposedly, sharks never stop swimming for long periods of time because they'll die. Regardless of whether that's true or not, I've always likened myself and everything I'm involved in to that same principal. I'll never stop moving, changing, improving and such is the case with this project.
We are on the hunt! Our targets are water filter companies that are on auto-pilot, sitting still and churning out the same stuff they have for decades with no improvement. We are a little fish/shark in a big pond but that doesn't scare us, it only makes us more determined.
Here is what we've been up to:
We finished exhibiting at Outdoor Retailer last week. We had a lot of fun and spent a ton of time mixing and mingling with the media, getting critical feedback, meeting with international buyers and promoting the project.
In addition to working a trade-show we've been pressing the media hard. I mean really hard. We are starting to see dividends from those efforts and we're only going to hit it harder. We've been getting some nice reviews of actual prototypes. Special thanks to YouTube super stars: RevHiker and TheUrbanPrepper. We expect to have several more video reviews in the coming days.
What is the #toiletbowlchallenge?
Good question. For now its top secret but I'll give a hint: it involves a toilet bowl! We'll have the full details and challenge for you next week.
Ok, I know, that last bit was a cheap-shot teaser marketing ploy. To make up for it, Bastian has agreed to pay penance by stress testing a few modules and will spend all weekend doing this...