You asked. We answered. Your feedback was noted and the desire for a slimmer watch became apparent. Bringing to life the new Slimline Collection.
As thanks to all of our backers that helped start this journey, we thought it was necessary to give back. Our way of saying thanks is quite simple, we want you to be able to get your hands on The Slimline Watch. So, we’ll give it you for half price. £49
Our direct to customer model is what allows us to offer you such an amazing price on our Modular Watches.
That's why our RRP prices are so low, and why we can price our rewards starting at £49.
You add your shipping address at the same time you confirm your watch options.
Import Taxes and Duty
All watches bought from countries outside the EU could have Tax and Duty applied according to their countries laws.
We offer a limited warranty that covers manufacturer's defects for 12 Months after the original purchase date. If the watch parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your watch through on your own. The warranty does not cover water damage, normal wear, and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt.
We expect to ship all backers rewards orders in July 2018. In manufacturing, there's always a risk that suppliers do not fulfill orders on time. However, there are numerous factors that could delay or speed up this process to please either check the "Updates" section of our Kickstarter Campaign or feel free to reach us at firstname.lastname@example.org
Risks and challenges
At Eldon Watches, we understand the watch market can be a very competitive and fierce environment to enter, so we have identified these risks and challenges.
Explaining the Product – An Eldon Watch is a new type of wrist watch which has never been seen before, so a large risk to the company is being able to effectively explain the benefits and features of the product to potential customers. For example, if a customer’s sees a photo of a complete watch, how do we communicate that each part of the watch can be swapped out and changed? This is a particular challenge we will pay a great deal of attention to and keep at the forefront of our mind when marketing and selling the product.
Ensuring high quality parts – This is a brand new watch concept so we need to ensure we have ‘long term quality parts’ to ensure users do not run up against any quality issues whilst interchanging parts of their watch. We have fully tested all parts so we are confident in the quality of the watch elements. In fact, making a watch with interchangeable parts means a user can easily keep their watch in perfect condition. Imagine if a watch owner dropped a Rolex and scratched the case. The whole watch is one piece and therefore, forever damaged. Our customers could simply purchase a new outer case and the watch would be as good as new.
Production costs risking post Brexit – Due to the UK leaving the EU, we have seen a huge downturn in the British Pound (£) This makes it much more expensive to produce and import parts of our watch and almost doubles our initial cost of packaging materials. We hope by focusing on export sales that we can use this as a positive as our watch becomes cheaper to purchase from every country outside the UK, a big positive for our international customers.
Reduced cost of other fashion watches – Fashion watches are becoming increasing lower cost however this cost usually comes at the cost of a very low quality product. We believe by offering a high quality watch at an affordable price, users will be very proud of their Eldon Watch timepiece.
Stiff competition – The watch market is one of the most crowded fashion categories and we hope by offering something very different we can create a new category of watches (of which we’re currently the only competitor). We do have to watch out for other brands taking our concept and applying this to their own designs. We hope that Kickstarter will give us a good head start. We have also carried out much of the hard work previous to launching the campaign which gives a positive short lead time from funding goal reached to product produced.
Increased competition from smart watches – Even though the smartwatch market has not been as successful as Google or Apple would have liked, it’s still an important market which must be watched. In a recent survey 25% of Swiss watch makers see smart watches as competition compared to just 16% on the previous year.
Targeting – As we have a new type of watch, it makes the job of specific customer targeting a little more difficult, however we believe we can successfully target the right market. Social media platforms such as Instagram are going to be key in getting the message out there to our potential customers.
Budget - Typically a large watch brand puts 40-60% of revenue back into marketing. As a young startup this will not be possible initially so we are hoping a successful Kickstarter campaign will give us the boost we require to promote the watch to the right markets.Learn about accountability on Kickstarter
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