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A bi-monthly print magazine that tells the stories of Milwaukee through the eyes of the people who experience it. Read more

Milwaukee, WI Publishing
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$3,885
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Funded!

This project was successfully funded on July 31, 2014.

A bi-monthly print magazine that tells the stories of Milwaukee through the eyes of the people who experience it.

Milwaukee, WI Publishing
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Alison Henderson
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Alison Henderson

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About this project

Hey, We're Rust Magazine.

We tell real stories about real Milwaukee.

We are your neighbors, your co-workers, your friends. We are also artists, journalists and observers. We are a collective of individual perspectives that make up the diverse personalities and experiences of this city. We encourage conversation, discussion and an exchange of information.

Here at Rust, we value the aesthetics of the magazine as much as the content. With local artist features and a team of incredible designers, we want this to be a coffee table book you can look at for years to come. The print edition of Rust is an 8 x 10, perfect bound, 40 page booklet with a silk cover.

We are unpolished and rough. Rust is an identity full of color, change and uninhibited beauty. It is an identity we should be proud of. So please help us experience the people, places and ideas of this city in all of their struggles and all of their glory.

Issue #0 Cover
Issue #0 Cover

The Rust team created the first issue as a prototype to show people what's to come. We have paid for everything, including printing costs, out of pocket. We are now asking our backers to support us so that we can continue with our goal. 
The result of this campaign would allow us to print and distribute future issues. The funds will be used for items such as printing costs, website maintenance, promotional materials and perhaps even some candy for our hard-working (volunteer) staff. 

Homepage
Homepage

Print is our main focus, but we can't pretend to live in the 19th Century (as much as we wish we could). Rust will also exist in the digital space, with the website containing separate but supplemental content, including video, interactive media and bite-sized articles. Rust is active on Facebook, Twitter, and Instagram in order to garner a larger audience and share what we're up to. 

With a scarce representation of media in the area, there is a limited capacity to exercise our voices and engage in community discussion. We want to diversify the information base with the introduction of Rust into the community. We can't do this alone. Please show your support!  

Mission Statement

The raw, the exposed.

Rust is not a high-gloss finish, It is an unpolished surface that is dirty, broken and beautiful.

Rust is not a four-letter word. It is a merit, a pride, a history.

It is not decay. It is change.

It is the smile lines, the cracks, the wounds of a lifetime in progress.

Rust is the underbelly of journalism, the underreported, the overlooked.

We are literary outlaws, honoring the rule breaking traditions of New Journalism and the timeless virtue of print.

We are observers. We are participants; sharing the news as it exists in our lives.

We are artists-- modern with a muted aesthetic. We speak in photographs, illustrations, drawings and paint. We write in videos, in visuals. With Vivation, Rust aims to bring to light Milwaukee's visionaries--an exhibition of vitality, a partnership, a showcase of the minds that are breathing life back into our city.

Risks and challenges

The Rust team has built this magazine from the ground up. We started with nothing but an idea and wild ambition. As resilient and resourceful leaders we have established a network of safety nets when we don't have an answer to a problem.

However, some of the obvious problems we may face include:

-Insufficient funds to support production costs. In blind faith, the Rust staff pooled our money together to pay for the costs of the first issue, and we will do it again if we have to.

-Issues with libel or misrepresentation. This is an unfortunate and grave setback that we hope to avoid at all costs. We take our accuracy seriously, and take precautionary measures such as fact-checking. However, we are in the process of becoming an LLC to protect us as individuals in the event that a libel issue does arise.

-Meeting deadlines. We want our readers to know they can rely on a bi-monthly delivery of their news. If a member of the team fails to meet his or her deadlines, we will assign the duties to another member. Missing deadlines is not excusable, and with a two month timeline, we will be able to make up for any content that may have been compromised.

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Rewards

  • You selected
    Pledge $10 or more

    8 backers

    You will be named as sponsor on the sponsorship page of Rust, as well as receiving a Rust sticker to adorn your most prized possession.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    19 backers

    A one-year digital subscription you can read until your heart's content, named as sponsor, and Rust sticker

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $40 or more

    1 backer

    A print copy of the first issue delivered by bike for local donors, or shipped to your house for out-of-area donors.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $50 or more

    9 backers

    Tote bag to carry all of your Rust swag, copy of the magazine, named as sponsor, and Rust sticker

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    4 backers

    Copy of magazine WITH original print from Rust Illustrator, tote bag, named as sponsor, and Rust sticker

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    1 backer

    You will be featured in our "Find the Donor" section with a short story or photo of you, copy of Rust WITH original print from Rust Illustrator, tote bag, named as sponsor, and Rust sticker

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    0 backers

    We'll write a short story, poem, or article about you for being so great! You'll still receive the "Find the Donor" feature, copy of Rust WITH original print from Rust Illustrator, the tote bag, being named as sponsor, as well as a Rust sticker

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)