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A fun book created by a Melbourne family to encourage children to have a positive experience with colourful vegetables.
Hooray! This book is now funded! And we will be publishing it! Due for delivery Octover 2017. If you want to buy a copy. Head to www.foost.com.au
Hooray! This book is now funded! And we will be publishing it! Due for delivery Octover 2017. If you want to buy a copy. Head to www.foost.com.au
276 backers pledged AU$ 13,402 to help bring this project to life.

About

What if Vegetables Were People

AU$ 13,402

276

 

Hi, I'm Kate, a mum and dietitian, on a mission to make mealtimes happier and healthier. But how do you get your kids to CHOOSE vegetables? 

Step 1 is Veggie Marketing 101!

The food industry spends billions of dollars a year influencing you to automatically associate hunger (problem) with their particular food (solution).  

We are all about ensuring hungry associates to vegetables and not any particular brand of (possibly unhealthy) food. For your kids to eat vegetables more often, vegetables have to become and remain "top of mind"

Keep veggies "top of mind"
Keep veggies "top of mind"

The easiest way to increase awareness and build positive associations with vegetables is by creating enjoyable food experiences AWAY from the table. 

Once vegetables are top of mind, your kids will be less fussy, they will CHOOSE vegetables more often and dinner times will be enjoyable experiences!     

A fun book to turn vegetables from foe to friend
A fun book to turn vegetables from foe to friend

Why did we create this book?

"What If Vegetables Were People?" was written to build kids' awareness and create fun, positive associations with vegetables!  We'd love to see children worldwide enjoying their veggies!

My children, Elijah (11), Oliver (9), Ari (6) and Lily (4) created the ideas and storyline for our book. They looked at the veggies and designed their unique personalities and we made fun rhymes together to appeal to other kids.    

Pre-order your copy of the book now and never fight at the dinner table again
Pre-order your copy of the book now and never fight at the dinner table again

How can you help?

The book is now written and illustrated, but we need your support to bring this project to life. 

We are raising money to:

  • pay a graphic designer to bring the book to print ready stage
  • pay for the printing of our first print run (5000 copies) 
  • Shipping and distribution of the books

Project Budget (total $22,000):

5000 copies printed  = $20,000

Graphic Design = $600

Shipping, storage and distribution = $1400

If we can raise $12,000 from this Kickstarter campaign, we are ready to contribute $10,000 of our own funds to fund the remainder of the project budget.

Please help us get What If Vegetables Were People into homes, kinders, libraries and schools around the world, so kids everywhere can have a positive food experience, through this first-of-its-kind book!

You can make a pledge, or pre-pay a copy of the book for yourself... or buy multiple copies as great educational gifts to arrive in time for Christmas! 

Thank you!

Thanks in advance for your support. We hope you and your loved ones enjoy What If Vegetables Were People.    

Back this project now! We need your support to bring this book to life
Back this project now! We need your support to bring this book to life

PLUS if we reach our target, we will donate 100 books to local kinders and pre-schools!

Cheers, 

Kate, Elijah, Oliver, Ari and Lily  

P.S. We'd also love it if you could share this with your friends and community - together we can change the world!

 project video thumbnail
Replay with sound
Play with
sound

Big Announcement - What If Fruit Were Animals

We said if we reached 75% funded that their would be a big announcement. Well guess what! What if Vegetables Were People has a sequel - What If Fruit Were Animals! And because we are now 75% funded we will be able to do a smaller print run of this book too! Hooray! 

What if Fruit Were Animals
What if Fruit Were Animals

 

Inspiring Colourful Eating
Inspiring Colourful Eating

P.P.S Check out our punny t-shirts (now a reward!)!

Punny tees!
Punny tees!

 

Please back our project!
Please back our project!

 

And Lettuce Be Friends!
And Lettuce Be Friends!

 

Risks and challenges

There are risks associated with any new venture. When it comes to publishing a book the main risks are:
- The quality and skill of the printer
- Delays in illustration or getting print-ready

We believe we are in an excellent position to manage these risks. Firstly, we have already completed the entire text and illustration for the book. Our illustrator is in regular contact still and can do last minute changes if required.

We have also arranged a graphic designer who will make the book print-ready (adding barcodes, dedications, etc). There will be minimal time delay from the point of full funding of this project to the print-ready stage.

The good news here is that this is Kate's second self-published book! The first was completed 2 years ago thanks to a local government grant. This experience means that our time-frames and budgets are realistic.

Past experience has been used to estimate the date for completion and we are confident of delivering this project on-time.

Of course the biggest risk is the printer. Again here we have experience on our side. We will be using the same printer as we did for our previous project - so we know the quality will be excellent and the time-frames as per our project plan.

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Support

  1. Select this reward

    Pledge AU$ 5 or more About $4

    I think this is a great idea!

    Love the idea but don't need a book? Thanks for supporting us! We'll email you some colourful tips and recipes.

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    Pledge AU$ 20 or more About $15

    Donate a book

    This project is all about supporting kids and improving their relationship with food (veggies). Well what about children less fortunate? Our family will be donating 100 books to two charities: Indigenous Community Book Program and Smith Family Education. If you would like us to donate more books and some on your behalf, please pledge now. It takes a village to raise kids.

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    Pledge AU$ 25 or more About $19

    One copy of book

    One copy of What If Vegetables Were People, shipped anywhere in the world.

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    130 backers
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    Pledge AU$ 25 or more About $19

    Book and one free kids knife

    One copy of What If Vegetables Were People plus a free Foost First Knife which cuts fruits and veggies but not little fingers. Allowing kids to safely help in the kitchen and be more independent at the dinner table.

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    Pledge AU$ 32 or more About $24

    2 books - 24 hour special!

    1 copy of What If vegetables Were People and 1 copy of What's Growing. What's Growing is a lift the flap book, featuring real images of vegetables with a special message at the end.

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    Reward no longer available 6 backers
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    Pledge AU$ 45 or more About $34

    The Set - Book and Sequel

    One copy of What If Vegetables Were People and one copy of What If Fruits Were Animals. Free shipping worldwide.

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    35 backers
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    Pledge AU$ 50 or more About $37

    Punny T-Shirt

    Choose your hilarious veggie slogan:
    - Lettuce Be Friends
    - Having a Radish Time
    - This is Corny
    - Give Peas a Chance

    And get it on a funky t-shirt! Veggie Pun is on the front and matching image from What If Vegetables Were People on the back.

    Feel free to add more puns via the Comments page and we may choose to add another joke later if we get enough T-Shirt backers.

    Available in Kids (size 2-16), Womens (size 6 -24) and Mens (S to 5XL). Once our Kickstarter is over, you will be asked for your size and pun preference.

    Free shipping worldwide.

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    9 backers
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    Pledge AU$ 55 or more About $41

    Book signed by one of the creators

    Book signed by one of the creators

    One of our kids will write a personalised message and sign your copy of What If Vegetables Were People.

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    Pledge AU$ 60 or more About $45

    Book signed by Stephanie Alexander

    One copy of What If Vegetables Were People signed by the amazing Stephanie Alexander. Stephanie is the founder of Stephanie Alexander Kitchen Garden. She is a wonderful chef, author and one of Australia's great ambassadors for food education. Last year I heard her speak and I fondly remember her saying "Talk about food as flavour and texture rather than a bunch of nutrients". We feel so honoured that she is supporting our project in this way.

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    Pledge AU$ 68 or more About $51

    Raising Colourful Eaters Pack

    Want to raise colourful eaters? Well we have the resources for you!
    - One copy of What If Vegetables Were People
    - One copy of What's Growing
    - 1 x Kids' Knife
    - 1 x Kids' Hat and Apron (non woven)
    - 1 x rainbow bamboo plate

    That's over $85 worth of value for $68 and free shipping worldwide! Save 20%

    Everything you need to help your kids learn to love veggies at the table and away from the table!

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    10 backers
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    Pledge AU$ 90 or more About $67

    Double set (2 free kids knives)

    2 copies of What If Vegetables Were People and 2 copies of What If Fruits Were Animals (plus 2 free kids knives!)

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    2 backers
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    Pledge AU$ 100 or more About $75

    Christmas in July - Weekend Sale

    4 copies of What If Vegetables Were People and 4 Foost First Knives (the kids' knives that cut fruit and veggies but not little fingers). Two great ways to raise veggie loving kids - reading and cooking! And now is your chance to fill up on great presents for birthdays or get organised now for Christmas! Knives suitable for kids 2 years and over. Free shipping worldwide.

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    Reward no longer available 5 backers
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    Pledge AU$ 125 or more About $93

    Stock the presents cupboard

    6 copies of What If Vegetables Were People for the price of 5. The perfect gift to keep in your presents cupboard! Plus the books will arrive in time for Christmas, so time to get organised? Shipped worldwide.

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    15 backers
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    Pledge AU$ 1,000 or more About $745

    Dedication

    Have a personal dedication of thanks printed in the first 5000 of What If Vegetables Were People. Plus 50 copies of the book (we can donate these on your behalf if you wish).

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    Pledge AU$ 2,000 or more About $1,490

    Inclusion in Book

    Have your industry represented in the book. Imagine seeing your profession as a vegetable! We will write a rhyme for your vegetable character and create an amazing illustration for the page. Plus you'll get 50 copies of What If Vegetables Were People to give to your community.

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    Pledge AU$ 5,000 or more About $3,726

    Social Responsibility

    300 copies of What If Vegetables Were People will be donated to libraries, schools, kinders and young families in the area of your choice. Plus a printed dedication in the front of the first 5000 books. Support your community today! And join the movement to create veggie loving kids in your local area!

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Funding period

- (46 days)