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We're creating the world's best new public market right here in San Diego and filling it with farmers, chefs, art and food.
1,379 backers pledged $146,121 to help bring this project to life.

Tick, tick, tick

Posted by Catt White (Creator)

Good morning Kickstarters, our 1,260 new best friends!

Just think, 25 hours from now this campaign will be over. We'll have raised as much as we're going to raise for this project on Kickstarter. If it's enough, we'll be able to create the Market Kitchen right after we get the Food Hall ready for the farmers' markets starting in a few weeks. We'll stop posting links on Facebook asking for pledges and we'll continue with the real work of scrubbing, refinishing, painting and paperwork, and the farmers and vendors will arrive.

We took a chance by setting an ambitious goal and a pretty short time frame. Honestly, we know that San Diegans have a lot going on and tend to wait until the last minute to rally. And we're moving fast here. We signed the lease on this wonderful 92,000 square foot site less than 2 months ago, and we're already scheduling markets and events. 

The early days on Kickstarter were incredible and we reached our original goal quickly, because you not only pledged, but you spread the news to all your friends. Newscasters interviewed, reporters published,  and bloggers blogged. We got a new look at the reach of social media and the power of community. 

Now it really is the last minute. If there's someone you haven't emailed to suggest they claim their piece of the San Diego Public Market, do it today. If you've been buying Girl Scout cookies from your co-worker for years, suggest he support your market. Ask the barrista you tip every morning to take a dollar out of the jar and be a part of this thing. 

We have one more day. And then we have decades of food and fun, education and gathering ahead. Thank you for making this happen for all of San Diego. 

Yours, Catt & Dale

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    1. Catt White Creator on

      Hi Michael,

      Thank you for your support! We've had a lot of folks offer to help and we're organizing that system right now. Just drop us an email at: and give us your contact info and an idea of the time and talents you have available. We'll get back to you in the next couple of weeks.

      Thanks again! We're doing this together!

    2. Missing avatar

      Michael Reinboth on

      This is really exciting and I'm glad it was passed on to me and I was able to get a donation in here! Maybe it's already been asked, but how else can we help? Marketing/promotional, furniture donations, other supplies, or just good 'ole elbow grease?