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We're creating the world's best new public market right here in San Diego and filling it with farmers, chefs, art and food.
1,379 backers pledged $146,121 to help bring this project to life.

Almost the end, and the beginning!

Posted by Catt White (Creator)

Good morning Kickstarters!

It has been a busy couple of weeks around here, with no end in sight. Except to our Kickstarter campaign, of course. If you've been waiting until the last minute now is the time: we've added new rewards, and our fundraiser ends in just over 72 hours. Then the fun really starts.

In between scrubbing walls, exploring a new idea (and new scary bid) every day for the floors, reading environmental impact reports, chasing permits, and talking to reporters, the most fun we've had lately is checking on Kickstarter.

"Look at the new total!" "Check out who donated!" "Read this message - she has a great idea!" We've exceeded our original goal, and are now harboring wild fantasies about what our final funding number could be, but it's been about so much more than money.

The very number of backers is an incredible validation. Well over a thousand of you have pledged to make it crystal clear how much you want a public market and that number continues to grow. Some donors, and some who haven't donated, have contacted us to offer volunteer work, ideas, professional services, resumes, questions, concerns, 'Atta-Girls, and homemade cookies. 

Everyone who visits the site is enchanted and intrigued by the size, the scope, the size, the possibilities, the ambition and yes, the size of the project. As Lucila says, "I love words, but adding a lot of adjectives would just take away from: it's big." We think its bigness is not just in its size - and trust us, 2+ acres is big - but in the impact that creating this project from the power of community will have. 

In just a few short days, Kickstarter will end, but it's just the beginning for you, us and the  San Diego Public Market. Thanks for being there at the start!

Yours, Catt & Dale


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    1. Catt White Creator on

      Thanks for your support and your comments. We can't wait to see you at the market!

    2. Missing avatar

      Sally Dadmun Bixby on

      I think the size is perfect. San Diego is a large city with a long growing season. It should be a major food city too and a public market is just thing to help make it happen.

    3. Mindy Marie Stallings on

      Catt and Dale,

      Thank you for providing such a great outlet for the entire community to come together and create something amazing. You guys are probably exhausted and your hard work is not going unnoticed.Thank you so much for being such an inspiration to our community and reminding us that "if you build it, they will come".


    4. Catt White Creator on

      Charles, we won't push established businesses out of the neighborhood. But rest assured, if one that close to us moves for its own reasons we'll be keeping an eye on how we can grab that space for parking or more shops. We'll see what happens on the big power lines; we've heard some things.

      Francine, for now email us through the SD Weekly Markets site for vendor info. But yes, San Diego Public Market will have its own website soon.

    5. Catt White Creator on

      Sheri, we're looking at upwards of a million dollars to do the whole darn thing, so of course we're working with other funding sources in addition to Kickstarter. (Though if you want to see something amazing, look at the Most Funded project on Kickstarter - the watch that raise 10 MILLION dollars. And we're way more fun than a watch, right?) The first $92K funding on this round was to bring the Food Hall up to speed. The kitchen is next; it'll take almost $200K to complete but we can get a first phase up for about $60K. The best spot for the Urban Farm Lab won't open up until the end of the year, so you'll have to give us a little time on that one, but I'm excited about it too!

    6. Missing avatar

      Francine Phillips on

      Is the Public Market going to have its own website, or shall we go to the Weekly Market site for updates. I"m interested in learning more about being a vendor.

    7. Missing avatar

      Charles T Lancaster on

      Any chance the transmission biz on Sigsbee will relocate to allow more space for the market? Also will the above ground power lines in the alley between National and Newton be buried underground to improve the aesthetics of the site?

    8. RJM Music Technology, Inc. on

      Really wish you would list the amounts you need to get to for the next 2, 3, 4 or however many phases so we can cheer you on. I keep wondering, does $120,000 now get them the commercial kitchen upgrades, do you already have enough money for the Urban Farm Lab? I'm so excited about the Urban Farm Lab.
      Keep it going! It is fun to watch.