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We're creating the world's best new public market right here in San Diego and filling it with farmers, chefs, art and food.
We're creating the world's best new public market right here in San Diego and filling it with farmers, chefs, art and food.
1,379 backers pledged $146,121 to help bring this project to life.

About this project

San Diego Public Market: It's Time! project video thumbnail
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$146,121

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SAN DIEGO PUBLIC MARKET. It's time.

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Home Stretch: New Reward! Just Add $10 or more to your pledge!

BY POPULAR DEMAND: Vote San Diego Public Market!

Limited Edition Vote SDPM yard sign
Limited Edition Vote SDPM yard sign

With just a couple of hours to go, increase your pledge by at least $10 this morning before our campaign ends (just after 10 am PDT today, August 24th) and receive this limited edition yard sign in addition to the reward already chosen.

To increase your pledge: Sign into your Kickstarter account. Click "manage your pledge". Increase the amount (by at least $10) without changing your reward by filling in the additional amount in the grey box at the top of the page. We'll add your sign to your reward account on our end and you can pick it up next month.

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Seattle has Pike Place Market, London has Borough Market, San Francisco has the Ferry Building and Barcelona has La Boqueria. It’s time San Diego, with its year-round growing season and vibrant food scene, got a public market of its own and you can Kickstart it into being right now! 

Borough Market
Borough Market

WHO: You might think that the city or county would have established a public market years ago, or that they’d be donating a cool old building or a bunch of money. Sorry, no go. We're going to have to do it ourselves. Dale Steele has been chasing public properties and pitching politicians about a public market here for more than ten years. Civic budgets aren’t looking any brighter and we can’t wait for them any longer.

Catt White lives in San Diego’s food world and she starts and manages neighborhood farmers’ markets. You know her and her team from the Little Italy Mercato and markets in North Park and Pacific Beach.

Market Maestra Catt White
Market Maestra Catt White

Together, Dale and Catt (that's us) are clever, connected, creative and have the cojones, er, chutzpah to bring San Diego the Public Market it deserves. We could use a little help with the cash. That’s where you come in.

WHAT: We’ve leased a 92,000 square foot property near the harbor and Petco Park and are transforming more than 2 acres of funky warehouses,

Future Food Hall
Future Food Hall

cosmetically challenged office buildings and weed-filled open spaces into food halls and plazas. We’re filling a high-ceilinged former boiler factory with cheese making, salame curing, bread baking, chocolate tempering, coffee roasting artisans; vegetable growing, fruit picking, chicken raising farmers; street food from around the world and some of San Diego's coolest chefs turning out the hottest plates a sophisticated diner could desire.

WHAT: We’ll line the plazas two days a week with farmers’ day stalls overflowing with farm fresh fruits and vegetables, eggs, chicken and grass fed beef, spiny local sea urchins and line caught fish, and a riot of colorful fresh flowers along with local honey, pastries, sea salts and pastas. Stick around after the market for Farm Family Dinners. 

Other days we’ll fill those booths with aspiring local dressmakers and jewelry creators, candle makers and furniture crafters, surfboard shapers and pet portraitists. We’ll host craft beer tastings, clothes swaps, jewelry and koi and succulent shows.

We’ll move tents out of the way to fill those same plazas with music festivals, movie nights and quinceañeras,chef’s tasting events and art exhibits, and the occasional Chaldean Festival, Chinese New Year’s parade, Filipino fiesta or charity fundraiser. You can get married here, or celebrate your grandma’s 100th birthday. 

Granville Island Market
Granville Island Market

We’re converting the old office spaces into a commercial kitchen, micro business incubator, and classrooms where kids and parents will learn to cook healthy dishes, chefs can expand their skills, and your special recipe can become your own small business with the help of experts and mentors and commercial cooking equipment. We’ll offer urban agriculture workshops and a farm lab where you’ll learn to plant, compost and harvest, and maybe even to appreciate worms. 

WHEN: Development is already underway. We’re paying rent, weeding, patching walls, painting floors and marking parking spaces. Farmers are planting crops to bring to market. Local chefs and food artisans are touring the property, sketching out menus, and planning the shops they’ll build this winter and open next spring. 

San Diego Public Market
San Diego Public Market

We need your help to fund contractors, sign fabricators, equipment purchases and planning department fees (that’s a big one) to keep the project moving at its brisk pace and let the weekly farmers’ markets open in late August. Yes. This month. We don’t mess around here.

WHY: In return for your support, we’ve assembled a slate of rewards you’ll find hard to resist, from t-shirts and heirloom seeds to personalized plaques, shopping sprees and parties on the plaza. And that’s on top of the reward of knowing that you helped create the San Diego Public Market, where all kinds of people will come together to shop, eat, learn and celebrate. And to dance. 

That’s what happens at public markets, decade after decade.

If you’re familiar with Kickstarter, you know that we don’t get a cent of what’s pledged unless we reach or exceed our goal. That would slow us down and make us sad. So in addition to donating what you can, it’s a huge help if you spread the word on Facebook, Twitter, and by emailing your closest friends, co-workers and even that guy you met at Coachella. Heck, put a sign on the lawn. Tell everyone you know to pledge early and pledge often.

Your vote counts!
Your vote counts!

We can do this. We can build the San Diego Public Market. It's time, so choose your level of support and Kickstart San Diego into being an even greater place. Why wait? We want to say thank you right now! 

Catt White & Dale Steele, Founders, San Diego Public Market
Catt White & Dale Steele, Founders, San Diego Public Market

Questions about this project? Check out the FAQ

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  1. Select this reward

    Pledge $12 or more About $12

    Thank you! You've helped plant the seed, and you'll receive a special packet of heirloom vegetable seeds to keep your love for the market growing.

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    Pledge $25 or more About $25

    Pack a lunch! Head to the San Diego Public Market and pick up your insulated lunch bag reward complete with an individual bottle of Temecula Olive Oil and freshly baked bread. We expect you'll keep coming back to shop for lunch every week. This reward must be picked up at the San Diego Public Market on a Wednesday in October or November.

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    Pledge $30 or more About $30

    Thanks for building the buzz! You'll receive heirloom seeds and a limited edition San Diego Public Market Farmers' Market t-shirt for joining the hive. Pick it up at the market and you'll also take a home a locally made beeswax candle.

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    Pledge $55 or more About $55

    Thanks for turning up the heat! You'll love your insulated San Diego Public Market shopping bag and personal invitation to a Chef's Tour of the market, complete with cooking demo, tasting and recipe cards, and a jar of our signature Jackie's Jam.

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    Pledge $75 or more About $75

    For our far-away friends. We'll send you a box of market goodies including heirloom seeds, our signature Jackie's jam, San Diego Public Market t-shirt, beeswax candle and insulated shopping bag. And we'll look forward to the day you make a visit!

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    Pledge $95 or more About $95

    On with the Show! We'll SHOW our appreciation with 2 tickets for you to attend a Market Movie Night including reserved parking and seating, a trip to the chef-crafted snack bar, and a keepsake program. Choose an October, November or January date (first come, first choice).

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    Pledge $150 or more About $150

    Join us for a Farmhand Dinner! You'll receive an invitation to join us at a Market Maker Dinner where our favorite farmers, vendors and chefs will team up to serve beautifully prepared local food in the Market Hall. Don't forget to take home your San Diego Public Market shopping bag at the end of the evening. (Your choice of November 2012 or January 2013 Dinner date.)

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    Pledge $150 or more About $150

    NEW! Our Market Maker Dinners sold out early so we're adding one more opportunity! You'll receive an invitation to join us at a Market Maker Dinner where our favorite farmers, vendors and chefs will team up to serve beautifully prepared local food in the Market Hall. Don't forget to take home your San Diego Public Market shopping bag at the end of the evening. New February 2013 dinner date!

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    Reward no longer available 10 backers
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    Pledge $150 or more About $150

    NEW! Our Market Maker Dinners sold out early so we're adding one more opportunity! You'll receive an invitation to join us at a Market Maker Dinner where our favorite farmers, vendors and chefs will team up to serve beautifully prepared local food in the Market Hall. Don't forget to take home your San Diego Public Market shopping bag at the end of the evening. New March 2013 dinner date!

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    Pledge $250 or more About $250

    You complete us! You'll receive an invitation for you and a guest to join us at a Market Maker Dinner where our favorite farmers, vendors and chefs will team up to serve beautifully prepared local food in the Market Hall. Don't forget to take home your San Diego Public Market shopping bag at the end of the evening. (Your choice of November 2012 or January 2013 Dinner date.)

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    Reward no longer available 50 backers
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  11. Select this reward

    Pledge $250 or more About $250

    NEW! Our Market Maker Dinners sold out early so we're adding one more opportunity!
    You'll receive an invitation for you and a guest to join us at a Market Maker Dinner where your favorite farmers, vendors and chefs will team up to serve beautifully prepared local food in the Market Hall. Don't forget to take home your San Diego Public Market shopping bag at the end of the evening. New February 2013 dinner date!

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    Pledge $300 or more About $300

    Shop til you drop! You'll receive an insulated San Diego Public Market shopping bag and you and up to 19 other donors will get a 20 minute head start before other shoppers enter the San Diego Public Market Farmers' Market. Buy as much as you can fit in your bag in those 30 minutes; it's all on us! (Take your choice of selected dates in September and October.)

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    Pledge $350 or more About $350

    We have a great pick-up line! You'll pick up a CSA box from Suzie's Farm and a San Diego Public Market Bag filled with specialties ranging from bread, cheese and olive oil to jam, chocolates and pasta every week for 10 weeks. Contents of box and bag will vary. Choose pickups Wednesdays or Sunday pickup.

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    Pledge $500 or more About $500

    Join the Walk of Fame! Your name or dedication will be engraved on a Market Walk Market Walk stepping stone, leading to all the magical discoveries to be found in the halls and plazas of the new San Diego Public Market. This reward includes all the benefits of a one year Planters Membership, so you'll receive invitations to special members' events throughout the year. We'll send you an insulated market shopping bag next month to remind you to look for your name when you visit!

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    Pledge $1,000 or more About $1,000

    Join the Culinary Circus! You'll start with a complimentary registration for Vendor 101 class to get the basics of how to start your farmers' market business. Then we'll provide 3 months of weekly consulting by a Market Mentor, graphic design for your banner, and 2 months of free rent at the San Diego Public Farmers' Market when you're ready to launch. (Some restrictions apply: products must meet SDPM Vendor Guidelines.)

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    Pledge $1,000 or more About $1,000

    Good Morning Sunshine! Bring 5 friends to tour the market with a local chef, then it's back to the Market Kitchen to learn to bake beautiful scones and breakfast pastries with fresh market fruit. You'll have breakfast with the chef, then take home a bag of signature San Diego Public Market coffee, and your own case of signature jam!

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    Pledge $5,000 or more About $5,000

    Get Married at the Market! Our Market Events coordinator will design a special wedding reception for up to 40 guests including food and beverages created by our chef partners with locally grown ingredients, festive decor, live music, party favors and professional photos. Choose a date in March, April, May or June 2013.

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    Pledge $5,000 or more About $5,000

    SHOW us the love and we'll SHOW our appreciation with a Market Movie Night for you and 50 of your friends, including reserved parking and seating, a chef-crafted snack bar, and a keepsake program. Choose from November, December or January dates. And now, on with the show!

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    Pledge $7,500 or more About $7,500

    Party at the Market! Celebrate a birthday, special anniversary or other occasion. Our Market Events coordinator will design a special event for up to 50 guests including food and beverages created by our chef partners with locally grown ingredients, festive decor, live music, party favors and professional photos. Choose a date in March, April, May or June 2013.

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    Reward no longer available 1 backer
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    Pledge $10,000 About $10,000

    Cottage industry! We'll name one of the four charming houses designed as working studio spaces and located in the garden plaza after you or yours. Your name will be installed on the studio so you'll always have your own place at the San Diego Public Market, and you'll receive a matching work of art to keep at home to remind you to visit "your" cottage. This reward also includes all the perks of a Harvester Membership, including invitations to member-only events, VIP parking and your name listed on our website and on the Market Walk.

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    Reward no longer available 2 backers
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    Pledge $10,000 About $10,000

    Picture yourself at the San Diego Public Market. Your fine art photographic portrait will hang beside those of our founding farmers and chefs on the wall of the Market Plaza, and you'll receive a framed version for your home. This reward also includes all the perks of a Harvester Membership, including invitations to member-only events, VIP parking and your name listed on our website and on the Market Walk.

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Funding period

- (16 days)