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Armando Gallo, 70’s Genesis Photographer and Biographer, turns his Classic book into a highly interactive app with exclusive photos.
Armando Gallo, 70’s Genesis Photographer and Biographer, turns his Classic book into a highly interactive app with exclusive photos.
257 backers pledged $33,076 to help bring this project to life.

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My name is Armando Gallo. You may remember me from my 1980 biography of Genesis, “I Know What I Like”

Since 1970, as a music journalist in London covering the UK rock scene, I started to follow the career of a then very little known British band called Genesis. They would eventually grow to be one of the most influential groups in rock history… but who knew? I didn’t either, but apparently something captivated me strongly enough that made me follow them around the world in the 70s documenting their every move. The result is 10 years of stage and behind the scenes photographs and stories of Genesis starting with the Peter Gabriel days and beyond. For the book, I originally did extensive research interviewing the band members, their families, friends, managers, school teachers, agents and producers. I have dozens of hours of tapes and, literally, thousands of photos from the period. Most Genesis fans think they are an invaluable treasure documenting the best days of their favorite band.

The book has long  beenout of print but I have plans to take this part of the Genesis legacy to the 21st Century in a highly interactive Book App format for Tablets with music, sounds, images and other media. I’d like to create a true Genesis Museum that will be always close to you, no matter where in the world you are located. Just sit back, run the App and be filled with the magic of THE magical period in the history of music.
The original version of the book had 176 pages, 80% in Black and White though I obviously have the Color Originals plus all the photos that didn’t make the cut… You know you will not be disappointed.

Since following Genesis I became a Hollywood photographer and everyday I shoot the top stars in the business. But Genesis and this book is my original labour of love and now I would like to jump at the opportunity to work a few months on this exciting project for me and for you my friends and Genesis fans. I was very lucky to be there, one fan among thousands who happened to share their adventures from a privileged point of view. And I always thought YOU should have been there too… This may be the closest thing to re-living these moments, so please join the cause!

To make this definitive edition we need resources and that’s where I need your help . This Kickstarter campaign will secure the funds to create this Definitive Edition as complete as possible. I have thousands of images that need to be scanned professionally, dozens of hours of interviews to digitize, transcribe, remix and enter in a database, lots of great stuff.

In addition, to add to the perfect ambience and mood, Genesis original member and guitarist extraordinaire Steve Hackett will be joining me in this adventure recording new sounds based on old guitar bits and pieces that were work in progress with the band’s countless rehearsals and sessions where the timeless tracks that we love came to be.

Doing all this and the interactive App programming take significant resources and we would be honored if you could help us make this happen. We feature multiple pledging levels with rewards that range from your name in the credits, featuring your Genesis memorabilia in the book, limited edition books, exclusive large format original photos numbered and autographed, the chance to meet me for drinks and autographs and a Q&A session, and for the ultimate Genesis Day spend time at my home looking at my archives and listening to old Genesis stories with autographs, photos and more… I’ll even cook an Italian dinner for you!

We are all in this together… Let’s make sure that this material doesn’t die in my file cabinets and that you, and generations to come can enjoy this treasure that was always meant to be shared.

Thanks for your help,

One Love

Armando Gallo

Hardbound Edition, signed by Armando Gallo.
Hardbound Edition, signed by Armando Gallo.
Leatherbound Edition with the Genesis Members' signatures printed in actual gold!
Leatherbound Edition with the Genesis Members' signatures printed in actual gold!
Starlight Bowl Photo - Limited Edition of Only 100 - 12" by 18" Signed by Steve Hackett and Armando Gallo
Starlight Bowl Photo - Limited Edition of Only 100 - 12" by 18" Signed by Steve Hackett and Armando Gallo
Paris 1977 Photo - Limited Edition of Only 100 - 12" by 18" Signed by Steve Hackett and Armando Gallo
Paris 1977 Photo - Limited Edition of Only 100 - 12" by 18" Signed by Steve Hackett and Armando Gallo
From one fan to another (1984). Lots of color photos not available in I Know What I Like. Hard to Find.
From one fan to another (1984). Lots of color photos not available in I Know What I Like. Hard to Find.
Size: 20" x 26" - This is the very first session with Genesis...  The place was semi-abandoned, cold and damp.  Only one naked light bulb came down from the ceiling.  Shot this with 30/second. Holding my camera very still.  
Size: 20" x 26" - This is the very first session with Genesis... The place was semi-abandoned, cold and damp. Only one naked light bulb came down from the ceiling. Shot this with 30/second. Holding my camera very still.  
Size: 20" x 26" - The FOX HEAD was used briefly during the execution of The Musical Box. This is Lewisham, October 1972
Size: 20" x 26" - The FOX HEAD was used briefly during the execution of The Musical Box. This is Lewisham, October 1972
Size: 20" x 26" - Tokyo 1979. Genesis played there in December.
Size: 20" x 26" - Tokyo 1979. Genesis played there in December.
BOB MARLEY reads GENESIS I Know What I Like, on the doorstep of Island House, Hope Street, Kingston Jamaica. End of May 1980.
BOB MARLEY reads GENESIS I Know What I Like, on the doorstep of Island House, Hope Street, Kingston Jamaica. End of May 1980.
Size: 20" x 26" - Balanced MIKE. A true Libra, Mike Rutherford performs on his legendary double neck guitar.
Size: 20" x 26" - Balanced MIKE. A true Libra, Mike Rutherford performs on his legendary double neck guitar.
Size: 21" x 17" - The OLD MAN. The Foxhead, after giving Genesis a cover story in Melody Maker, was soon replaced by the more appropriate Old Man of The Musical Box. Oxford October 1972.
Size: 21" x 17" - The OLD MAN. The Foxhead, after giving Genesis a cover story in Melody Maker, was soon replaced by the more appropriate Old Man of The Musical Box. Oxford October 1972.
Size: 20" x 26" - GIVING THE FINGER! Phil shows his anger on the Duke tour in America in 1980. Surely it was directed to the break up of his first marriage. The crowd loved it for the great sense of relief that fell on the audience.
Size: 20" x 26" - GIVING THE FINGER! Phil shows his anger on the Duke tour in America in 1980. Surely it was directed to the break up of his first marriage. The crowd loved it for the great sense of relief that fell on the audience.
Size: 27" x 19" - RAEL 2. Pumping up before going on stage., Shrine auditorium, Los Angeles, Jan 24, 1975
Size: 27" x 19" - RAEL 2. Pumping up before going on stage., Shrine auditorium, Los Angeles, Jan 24, 1975
Size: 27" x 19" - RAEL 1. Shrine Auditorium, Los Angeles, Jan 24 1975, my 31st birthday. I first saw Genesis on my 27th birthday, at the Lyceum in London.
Size: 27" x 19" - RAEL 1. Shrine Auditorium, Los Angeles, Jan 24 1975, my 31st birthday. I first saw Genesis on my 27th birthday, at the Lyceum in London.
Size: 19" x 24" - RAEL LIVE in San Diego, Jan 1975.
Size: 19" x 24" - RAEL LIVE in San Diego, Jan 1975.
Size: 23" x 19" - SECONDS OUT COVER. Paris June 1977, directly inspired by Star Wars, a new movie that I had just seen in LA before flying to Paris.  
Size: 23" x 19" - SECONDS OUT COVER. Paris June 1977, directly inspired by Star Wars, a new movie that I had just seen in LA before flying to Paris.  
Size: 27" x 20" - STEVE HACKETT Live. Forth Worth,TX May 1976 (photo signed by Steve)
Size: 27" x 20" - STEVE HACKETT Live. Forth Worth,TX May 1976 (photo signed by Steve)
Size: 27" x 20" - TONY BANKS in Rael's mouth... San Diego. Jan 1975
Size: 27" x 20" - TONY BANKS in Rael's mouth... San Diego. Jan 1975
Size: 20" x 26" - The Watcher Of the Sky. London 1974.
Size: 20" x 26" - The Watcher Of the Sky. London 1974.
Size: 20" x 26" - Watcher in 1973  
Size: 20" x 26" - Watcher in 1973  
Size: 20" x 26" - BATWING,1972. Slide Colorized by Ken Rubin in 1982 (PG security in the background)
Size: 20" x 26" - BATWING,1972. Slide Colorized by Ken Rubin in 1982 (PG security in the background)

Risks and challenges

Although all the photographic material is mine, used in a previous copyrighted project and I've spoken with members of the band and management we could face some delays due to music and copyrighted works that we may end up using. If something like that happens we will do changes to the app until everybody's happy!

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  1. Select this reward

    Pledge US$ 1 or more About $1.00

    INVISIBLE TOUCH...You will be helping us to complete this app and you will be connected to this Genesis project.

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    Pledge US$ 5 or more About $5

    LOOKING FOR SOMEONE… Armando will add your name to a special “Thank You” section of his website and we’ll keep you up to date on our progress via email and exclusive updates.

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    Pledge US$ 15 or more About $15

    IN THE CAGE… You will get what you get in the previous pledging level plus you will get a code to unlock exclusive content inside the app when the App ships (Photos, Animations, Music, Interviews).

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    Pledge US$ 25 or more About $25

    A PLACE TO CALL MY OWN… You will get what you get in the previous pledging level plus we will include your name in a THANK YOU page in the “I KNOW WHAT I LIKE” Book app.

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    Pledge US$ 35 or more About $35

    YOUR OWN SPECIAL WAY… You will get what you get in the previous pledging level plus you can send in a photo or scan from your own memorabilia collection (Genesis material from that era: tickets, venue photo, etc) and it will be included in a special page in the book with your own credits as a contributor.

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    Pledge $50 or more About $50

    I KNOW WHAT I LIKE SET #1... You will get what you get in the pledging levels 1 thru 5 plus you will get a set of five 4” x 6’ classic photos, autographed by Armando Gallo.

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    Pledge $75 or more About $75

    I KNOW WHAT I LIKE SET #2... You will get what you get in the pledging levels 1 thru 5 plus you will get a set of five 5” x 7’ classic photos, autographed by Armando Gallo.

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    Pledge $125 or more About $125

    A Limited Edition photo of 100 of STEVE HACKETT STARLIGHT BOWL 76... 12" by 18". You will also get what you get in the pledging levels 1 thru 5. All photos are signed by STEVE HACKETT and ARMANDO GALLO (see photos on the left)

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    Pledge $125 or more About $125

    A limited edition photo of 100 of PARIS 77... 12" by 18". You will also get what you get in the pledging levels 1 thru 5. All photos are signed by STEVE HACKETT and ARMANDO GALLO (see photos on the left)

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    Pledge $200 or more About $200

    INSIDE AND OUT... You will get what you get in pledging levels 1 to 5 plus you will get an Autographed Hardbound book of the special limited reprint edition of “I Know what I Like” by Armando Gallo (there were only 3000 copies of this edition)

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    Pledge $200 or more About $200

    TURN IT ON AGAIN! Long out of print and very hard to find. You will get what you get in pledging levels 1 to 5 plus you will get an Autographed book of Armando Gallo's “GENESIS: FROM ONE FAN TO ANOTHER” the 1984 "companion" book with hundreds of color photos not available in "I Know What I Like".

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    Pledge $400 or more About $400

    HOW DARE I BE SO BEAUTIFUL... You will get what you get in pledging levels 1 to 5 plus you will get a set a limited edition, Armando Gallo Original, Autographed and numbered, frameable 11”x14” high quality print photo from the original book. Choices will be: Seconds Out Cover, The Old Man, The Fox and the Watcher (six of each, first come first serve).

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    Pledge $500 or more About $500

    ONE FOR THE VINE…These poster size photos are very special. They are unique. ONLY ONE print proof exists of each photo as they were prepared by Kevin Kiley of San Diego Rush Press as digital proof for a hopeful limited edition print run planned in the future. You can pledge this unique reproduction of some of my best work of early Genesis by booking a poster. It will be elegantly mounted on gator board ready for hanging on the wall of your house. FIRST COME FIRST SERVE, please indicate the one you want when you pledge.
    They will be personally signed and personalized for you by Armando Gallo.

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    Pledge US$ 750 or more About $750

    VISIONS OF ANGELS… If you play on a GENESIS ACT (Tribute band), or are an artist who plays Genesis material, you will be featured in a Special “GENESIS ACTS” section of the book where you can add a small preview video, up to 5 photos, a 500 word synopsis, a link to your website and a Contact email for bookings. You will also be Thanked in a Special post in Armando’s Facebook with a link to your web page.

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    Pledge US$ 1,000 or more About $1,000

    BACK IN NEW YORK CITY… You will get what you get in pledging levels 1 to 5 plus you will be invited to a “Special Evening with Armando Gallo” for drinks or a meal at a restaurant/pub. Armando will host the event in NEW YORK CITY in 2013 (up to early 2014) depending on his travel schedule. He will autograph books and memorabilia and chat with the fans, answer questions and more. Does not include travel arrangements.

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    Pledge US$ 1,100 or more About $1,100

    WHEN IN ROME… You will get what you get in pledging levels 1 to 5 plus you will be invited to a “Special Evening with Armando Gallo” for drinks or a meal at a restaurant/pub. Armando will host the event in ROME in 2013 (up to early 2014) depending on his travel schedule. He will autograph books and memorabilia and chat with the fans, answer questions and more. Does not include travel arrangements.

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    Pledge US$ 1,200 or more About $1,200

    FOR PRESENT FRIENDS… LONDON. You will get what you get in pledging levels 1 to 5 plus you will be invited to a “Special Evening with Armando Gallo” for drinks or a meal at a restaurant/pub. Armando will host the event in LONDON in 2013 (up to early 2014) depending on his travel schedule. He will autograph books and memorabilia and chat with the fans, answer questions and more. Does not include travel arrangements.

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    Pledge $1,500 or more About $1,500

    BEHIND THE LINES… You will get what you get in pledging levels 1 to 5 plus you will get an Autographed LEATHERBOUND book of the ultra rare, extremely limited, numbered 1980 edition of “I Know what I Like by Armando Gallo” with the band member signatures printed in Gold (see photo).

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    Pledge $1,750 or more About $1,750

    AND THEN THERE WERE TWO MORE (LEATHERBOUND BOOKS)… You will get what you get in pledging levels 1 to 5 plus you will get an Autographed LEATHERBOUND book of the ultra rare, extremely limited, numbered 1980 edition of “I Know what I Like by Armando Gallo” with the band member signatures printed in Gold (see photo).

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    Pledge $2,500 or more About $2,500

    DEEP IN THE MOTHERLODE… THE ULTIMATE TREASURE FOR GENESIS FANS. A day at ARMANDO GALLO’s. Armando will invite you to his home in Los Angeles and will open his files to a select group of up to 6 fans. Memorabilia, old records, his personal collection and the complete files of old genesis photos and tapes… you will have full access. Everything has an anecdote attached to it and you will be able to dig into the exclusive archives. SUPPER'S READY! The highlight of the evening will be an authentic Italian Dinner cooked by Armando himself where you will listen to the most amazing Genesis stories as told by the guy that was there all those magical years. Does not include travel arrangements.

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Funding period

- (60 days)