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$8,100 pledged of $20,000 goal
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By Lindsey Morris
$8,100 pledged of $20,000 goal
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About this project

Let's face it. There are few things cuter than a kid in pajamas.

Some of my favorite moments in my career of caring for children have been getting little people in their pajamas, reading stories, and snuggling before bed.

I want to live in a world full of those moments, and I am starting Joeys for Kids to help families experience them: through one awesome pair of pajamas and through the power of adoption.

With Joeys for Kids, 15% of each sale will help provide support for families in the adoption process.

So as you enjoy the night-time ritual of wrestling your kiddos into Joeys for Kids pajamas, you can know that your purchase has helped another family experience the same.

Things have been moving since late last year to get Joeys for Kids off the ground.

We have a wonderful friend out of Fairhope, AL creating the artwork for our pajamas (see below), an incredible agency out of Seattle, WA doing our branding and design work, and a production partner in Portland, OR working on the pajama pattern and prototype.

With your help, however, we will be able to fully launch Joeys for Kids to begin selling pajama and making a huge impact in the lives of children and families.

A successful Kickstarter campaign will help us do the following:

  • complete our pajama designs to go from sample to large scale production
  • prepare our digital resources, including product photography
  • finalize marketing materials and packaging
  • gear up for business with needed office items
  • cover other necessary business costs

Joeys for Kids pajamas (made right here in the U.S.A) will capture a sense of cute, clever, and fun.

In this spirit, our very first line will feature animals in very human situations and ironic circumstances.

Think Alligators wearing raincoats. Sheep cutting each other's hair. You get the point.

We not only want kids to love wearing Joeys for Kids pajamas, but we also want parents to be able share in the smiles.

We will start by offering pajama separates (sizes 2T-5T) for toddlers. But with your help, we would love to offer one-piece footie pajamas for infants as well! 

While there are wonderful donor-based organizations offering financial support to families who are adopting, requirements for application are often very limiting, and most of the supply quickly dries up in the face of overwhelming demand.

We believe that Joeys for Kids can exist as a more consistent means of support for adoptive families. Because our ability to provide assistance will be dependent not upon donations, but upon the purchase of an everyday product: one that we think every parent would agree is in high demand. ;)

In the first stage of this model, we will be giving directly to families through various adoption agencies.

As the business grows over the coming years, however, we hope to launch an official sister non-profit that can provide adoption grants directly to individuals.

Thank you so much for your support. We are so excited to share this journey with you!

*Special thanks to Will Payne, Eric Lanford and crew from WaterTower Films for their incredible work on our Kickstarter video. Check them out at watertowerfilms.net 

*Another special thanks to Jessica and Selah Moore for volunteering their time and newly found acting talents! Check out Jessica's blog at www.jessfaith.com

Risks and challenges

Production Costs:
In our search for a large-scale U.S. production partner and given the uniqueness of our business model, getting production costs in line will be a challenge.

Timeline:
While we would LOVE to be up and running before Christmas 2015, we want to first ensure we are delivering a remarkable product. This process takes time, and there is always the risk of delay in production.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Start-Up Partner:

    Your name will be immortalized on our “Supporters” page of the Joeys for Kids website.

    You'll have full bragging rights with your friends about how you helped start a company and everything.

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    Pledge $25 or more About $25

    Cinematic Glory:

    Receive a thank you video made just for you by the Joeys for Kids team* and an exclusive first look at the Joeys for Kids designs.

    *AKA my husband and me. And maybe even our pup (he's kind of a big deal).

    Previous tier also included.

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    Pledge $50 or more About $50

    Threads:

    Receive a Joeys for Kids t-shirt (in either adult or children's size) that will be available exclusively to Kickstarter backers.

    WARNING: may spark extreme jealousy amongst friends.

    Previous tiers also included.

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    Pledge $100 or more About $100

    The Early Bird:

    Receive early access to the online store and be the among the first to purchase Joeys for Kids pajamas.

    Just like Black Friday, but without the lines or bruises.

    Previous tiers also included.

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  5. Select this reward

    Pledge $250 or more About $250

    PJ Party:

    Join us for the official Joeys for Kids Launch Party in Atlanta, GA!

    We'll have a great night of food, tunes, and festivities celebrating our official online opening.

    NOTE: Staying up past bedtime is a requirement.

    Travel costs not included.

    Specific date and location to be scheduled at a future time.

    Previous tiers also included.

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    Pledge $500 or more About $500

    The Joeys Package:

    Receive our entire collection of pajamas, one pair at a time.

    We'll put together a personalized package each month containing the PJ's, a handwritten card, and a few of our favorite kid-friendly things.

    After all, what's better than something waiting for you in the mail?

    Previous tiers also included.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Designer for the Day:

    Travel to Atlanta and join in the design process for the next line! You’ll get to drink copious amounts of coffee with the Joeys team (including our designer), get an exclusive behind-the-scenes look at the Operation, and help us dream up ideas in person for the next line of Joeys for Kids products!

    We'll even treat you to our favorite Atlanta eats.

    We'll cover lodging, but travel costs are not included.

    Specific date to be scheduled at a future time.

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Funding period

- (30 days)