My first goal (se sei italiano puoi leggere qui) is to create and manage a Facebook page with more than 30'000 followers, in order to promote all the "Made in Italy" SME's established in my Italian region, Piedmont, which are not able to use social media marketing in the right way.
In particular I intend to focus on the promotion of 3 sector:
Secondly, I would like to create a web site in which I can give some basic information, how to create good social network contents, such as smartphone's photos, short videos or posts.
Finally, I want to create a service which can offer to SME's a cheap user-friendly Wordpress website.
Each step has two different goals:
-To improve SME's web marketing and communication both abroad and in Italy;
- To stimulate tourism and shopping in Piedmont;
Risks and challenges
I think there will be two big challenges:
- first of all is fundamental to reach facebook fans that are really interested in "Made in Italy" from Piedmont;
- secondly, there is a big problem caused by Italian SME's mindset because a large number of enterpreneurs doesn't understand the potential of social web promotion and the importance of a modern website;
- (40 days)