$2,365
pledged of $25,000pledged of $25,000 goal
24
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 12 2014

Genesee Watch Company Minimalist Bauhaus Inspired Wristwatch

Beautiful simple design and measurement of time go hand in hand.

Genesee Watch Company Minimalist Bauhaus Inspired Wristwatch

Beautiful simple design and measurement of time go hand in hand.

$2,365
pledged of $25,000pledged of $25,000 goal
24
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 12 2014

About

Thank you for checking out our new project. We successfully delivered a previous Kickstarter project a few months ago with great results. We have decided to create an affordable, well-built, and reliable stylish wristwatch with a timeless appearance without the standard industry mark up of up to 1000%. Being a very small US company, we needed to cut out the distributors, dealers, wholesalers, trade shows, and expensive advertising, so we could pass on the savings by dealing directly with you, the end-user. Having limited resources, we wanted to focus on the product quality and the people who will use it, rather than spend it on overly expensive glitzy marketing campaigns. The design of this watch had a unique set of challenges which had to be met - affordability, minimalism, Swiss movement, and good quality. With the design of the CINZA, we discovered not only the complexity of marrying form and function, but identifying some of the more minor elements that make for a "good" watch design. The size of the crown, dial, hour markers, strap, etc. all have to be right and proportional. All of this had to be achieved at an affordable price point.

Early sketches of the case and different dial combinations.
Early sketches of the case and different dial combinations.

We wanted to design a minimalistic watch that could be worn comfortably at the office and/or on a night on the town. A watch with a crisp clean design that could be easily read and its only function is to tell time. With the sensory overload world we live in today, we wanted to create something that is clean and aesthetically pleasing to the eye. With our experience, it's not very easy to design something that is simple because when you create something simple you can't hide anything. Inspired by the words of the great architect, Arthur Ericsson, "Illusion is needed to disguise emptiness within," we worked very hard not to over design the watch with unnecessary elements. Every detail, every proportion is fundamental to the design integrity and function. We believe the dial proportion with the use of empty space was the most important aspect to the overall feel of the watch. The human eye is very perceptive. In one glance of the watch, you will know immediately if it appeals to you. One of the key parts of the concept for this watch other than being timeless, creative, and better in quality, was maintaining simplicity. So if anything, we tried to cut the number of ornamental embellishments.

Genesee Watch Co CINZA prototype.
Genesee Watch Co CINZA prototype.

When it came to the case design, we believe the cases today are for the most part an after though. We wanted to change that. We wanted a case that felt good to the touch composed of resilient materials with sleek lines. We wanted balance and harmony between the case, dial, and crystal. We believe we achieved a quality watch that you can enjoy every day. One of the most important elements of the case design is that while it's certainly part of the larger class of the Bauhaus minimalist style, there is a distinctive quality that prevents it from being too easily confused with other similar designs.  

Beautiful design and time keeping go hand in hand.
Beautiful design and time keeping go hand in hand.
Watch with packaging - blue version.
Watch with packaging - blue version.
Watch with  packaging - green version.
Watch with packaging - green version.

We chose stainless steel as the case material, as it is one of the most durable and strongest materials available. The stainless steel case will be 43mm without the crown and 46.1mm including the crown. The crown will be a comfortable 6mm for easy time setting. The height will be 9.1mm for comfortable wear. The dial with applied painted Arabic numbers and painted hour markers will have baton hour hands for easy reading. The genuine leather strap will be 24mm.

Leather samples and thread colors for the watch straps.
Leather samples and thread colors for the watch straps.

One of our favorite elements is the minimalist dial. We placed our logo on the case back to keep the watch well-balanced. Unlike most brands, quality not luxury was our main priority. We believe quality is the value that embodies the product, and luxury is an image and mere perception of status that addresses the visual perception with no quality correlation to the product. We branded the case back with the model name and GWC which stands for our trademarked name, Genesee Watch Co.

Bauhaus minimalist style
Bauhaus minimalist style

Fun fact:  Horology, the science of measuring time is one of the few fields where being 99% accurate is not good enough. Ninety-nine percent accuracy is actually unacceptable as it results in a difference of 14.4 minutes every 24 hours.

Sleek and simple lines on the case and lugs.
Sleek and simple lines on the case and lugs.

After having made the watch prototypes, we realized we needed to make some adjustments. The stamping on the case back will be circular around the edge of the case back and an edition number will be added to each watch. These issues will be addressed during final production.

Case back of the Genesee Watch Co prototype.
Case back of the Genesee Watch Co prototype.

THE WATCH AT A GLANCE:

Case:  Stainless steel, 43mm diameter without the crown, 46.1mm with the crown, 24mm lugs, 9.1 mm thickness, and 6mm crown.

Water Resistant:  Up to 5ATM - 50 meters - 165 feet.

Dial:  Grey or white dial with painted numeral hour markers.

Strap:  Genuine leather 24mm with tang buckle.

Crystal:  Rounded sapphire crystal.

Weight:  55.7 grams.

Movement:  Swiss Ronda quartz movement.

Origin:   100% American design with a Swiss movement.

Warranty:  12 months.

White dial with black hour markers on either a black leather watch strap or a natural leather watch strap.
White dial with black hour markers on either a black leather watch strap or a natural leather watch strap.
Grey dial with white Arabic hour makers on either a black leather watch strap or natural leather watch strap.
Grey dial with white Arabic hour makers on either a black leather watch strap or natural leather watch strap.

REWARDS:

Super Special Early Bird Rewards:

White dial, natural tan leather strap with blue stitiching.
White dial, natural tan leather strap with blue stitiching.
White dial, black leather strap with red stitching.
White dial, black leather strap with red stitching.
Grey dial, natural tan leather strap with blue stitching.
Grey dial, natural tan leather strap with blue stitching.
Grey dial, black leather strap with red stitching.
Grey dial, black leather strap with red stitching.
One set of 2 watches total - choose any color combination.
One set of 2 watches total - choose any color combination.
One set of 4 watches total - choose any color combination.
One set of 4 watches total - choose any color combination.


Who is Genesee Watch Co?

The GWC team is led by me, Angela Chan, a serial entrepreneur.  I've liked watches and cars since I was a young teenager.I've been fortunate enough to be involved in both fields during my adult life.  I decided to create things that are tactile and that have a long-term relationship with the end-user.  Through this process of creating watches, I've gain deep respect and great appreciation for all craftsmen that practice their craft with passion and integrity.  In the great American spirit, if there's a need for it, you can create it.  Thank you for taking the time to read our story and we appreciate your support.Please help us success by telling your friends and family members about our project.

Projected Production and Delivery Schedule:

November 2014 - Campaign ends.
The next 20 days - Wait for the Kickstarter funds to clear.
December 2014 - Schedule production and order materials.
End December 2014 - Production begins.
Mid March 2015 - Receive the watches from the manufacturer.
Last week of March 2015 - Inspection process.
Mid April 2015 - Start shipping to the early supporters.
Last week of April 2015 - Ship, ship, and ship.
Mid week of May 2015 - Kickstarters should begin to receive and enjoy their Genesee Watch Co wristwatches.

A NOTE TO INTERNATIONAL BACKERS:

Non-USA backers will be responsible for any and all customs, import duties, and/or local taxes you may incur in your country of residence.  We recommend you ask your local tax authorities what you will incur based on the value of your pledge.  Please understand, we have no control over what your own country will charge you in VAT and import duties.  As a final note, we cannot misrepresent the customs information.  We appreciate your understanding of this matter.

Risks and challenges

We are very confident in the design and very happy with the team we chose. The prototype versions we made have been tested and function as expected.

Challenges:

We need your support to reach our goal. If we can successfully fund this project, we will start the production promptly to ensure that we can fulfill all the orders within our estimated time frame. There are always risks in life, but this project should be fairly straight forward. We believe we have allowed plenty of time for the watch to be built and shipped out to you. In manufacturing there will always be challenges, but we believe that with our experience, we will be able to handle and adapt according to the situation. We believe communication is key so you will be kept updated with the progress of the project.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    A million thanks for your contribution. Every dollar counts and we are very thankful for your support.

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  2. Select this reward

    Pledge $159 or more About $159

    You will get a Limited Edition Genesee Watch with a WHITE DIAL with black hour markers on a BLACK leather strap with RED STITCHING. These watches will retail for $295 - only during this Kickstarter campaign can you get yours for $159. Free shipping in the USA.

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  3. Select this reward

    Pledge $159 or more About $159

    You will get a Limited Edition Genesee Watch with a GREY DIAL with Arabic hour markers on a BLACK leather strap with RED STITCHING. These watches will retail for $295 - only during this Kickstarter campaign can you get yours for $159. Free shipping in the USA.

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    Limited 2 backers
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  4. Select this reward

    Pledge $159 or more About $159

    You will get a Limited Edition Genesee Watch with a GREY DIAL with Arabic hour markers on a TAN leather strap with BLUE STITCHING. These watches will retail for $295 - only during this Kickstarter campaign can you get yours for $159. Free shipping in the USA.

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    Ships to Anywhere in the world
    Limited 1 backer
    $

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  5. Select this reward

    Pledge $159 or more About $159

    You will get a Limited Edition Genesee Watch with a WHITE DIAL with black hour markers on a TAN leather strap with BLUE STITCHING. These watches will retail for $295 - only during this Kickstarter campaign can you get yours for $159. Free shipping in the USA.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $

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  6. Select this reward

    Pledge $318 or more About $318

    Super special early bird - you will get 2 (TWO) Limited Edition Genesee Watches of your color choice. These watches will have a combined retail of $590 - only during this Kickstarter campaign can you get yours for $318. Free shipping in the USA.

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  7. Select this reward

    Pledge $636 or more About $636

    Super special early bird - you will get 4 (four) Limited Edition Genesee Watches of your color choice. These watches will have a combined retail of $1,180 - only during this Kickstarter campaign can you get yours for $636. Free shipping in the USA.

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  8. Reward no longer available

    Pledge $99 or more About $99

    Super special early bird - you will get a Limited Edition Genesee Watch with a WHITE DIAL with black hour markers on a BLACK leather strap with RED STITCHING. These watches will retail for $295 - only during this Kickstarter Early Bird campaign can you get yours for $99. Free shipping in the USA.

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $

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  9. Reward no longer available

    Pledge $99 or more About $99

    Super special early bird - you will get a Limited Edition Genesee Watch with a GREY DIAL with Arabic hour markers on a black leather strap with RED STITCHING. These watches will retail for $295 - only during this Kickstarter Early Bird campaign can you get yours for $99. Free shipping in the USA.

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    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $

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  10. Reward no longer available

    Pledge $99 or more About $99

    Super special early bird - you will get a Limited Edition Genesee Watch with a GREY DIAL with Arabic hour markers on a TAN leather strap with BLUE STITCHING. These watches will retail for $295 - only during this Kickstarter Early Bird campaign can you get yours for $99. Free shipping in the USA.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

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  11. Reward no longer available

    Pledge $99 or more About $99

    Super special early bird - you will get a Limited Edition Genesee Watch with a WHITE DIAL with black hour markers on a TAN leather strap with BLUE STITCHING. These watches will retail for $295 - only during this Kickstarter Early Bird campaign can you get yours for $99. Free shipping in the USA.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    $

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Funding period

- (45 days)