About this project
***IMPORTANT: If you've just arrived here and the project looks sold out/finished, you can still get the "no brainer" package (the digital book and video course & loads of bonuses including 3 webinars and entrance to the secret Facebook group, our most popular package) via Gumroad right now, so no sweat!
Tired of bullsh*t marketing and growth hacking books that don't give you any f***ing idea what you have to do to get users/traffic/revenue?
We are too, so we made this step-by-step guide anyone can use to start growth hacking immediately, using proven strategies we've used ourselves.
I’m an entrepreneur and one of the creators of the e-book and video course: “Secret Sauce: A step-by-step guide to growth hacking”, along with growth hacker and my co-author, Austen Allred.
The truth is that marketing is pretty easy once someone tells you what you should be doing. The only problem is that no-one wants do that.
There’s too much money in consulting and selling books about the veneer without ever giving up the actual secret sauce.
“This book and video course won’t be like that. In fact, they’ll be very different from that, and probably nothing like what you’re used to. Here’s why: Secret Sauce is not so much a book as it is a tutorial.
Secret Sauce is a step-by-step, systematic dismantling and dissection of every channel and practice that actually works, laid out one after another. It’s a guide that will handhold you all the way to getting traffic, users, and revenue.
Our goal with this book and course is that someone who knows absolutely nothing about marketing could sit down, follow the instructions, and make what they’re doing blow up. We’ve done this before - a lot.
Our combined efforts account for millions of monthly pageviews, millions of social followers, millions of emails, millions of dollars in revenue -- no matter how you slice it, this stuff just works. We’ve tried hundreds of growth hacks in order to give you only the methods we know will work.
Most everything you’ll read is something anyone can do with a little bit of effort, and which requires very little (or zero) marketing budget.
By the time you finish this book, you will not only have a dozen ideas about different strategies that can help your idea succeed, but you’ll know exactly what it takes to implement each one of them.
After you read this book you will be able to sell units of and get users signed up for literally anything.
What you’ll find in the growth hacking playbook works.
I was on welfare/benefits 3 years ago, and used growth hacking techniques to get millions of visitors to websites I created and raise hundreds of thousands of dollars in investment, and got into the Techstars accelerator. I then launched a growth hacking agency and have used these techniques to move hundreds of thousands of people to websites, and acquire tonnes of users and followers for startups.
A key change in my life happened a year ago. An accelerator had heard I was a “growth hacker” and asked me to give a talk to their current teams. I put together a slide deck of what I considered the basics, and gave a presentation. Halfway through my talk I realised half of the room was taking pages of notes, while the others stared at me in disbelief. The minute my talk finished, founders ran up to me asking for my slides and if I did consulting. I was surprised- I hadn’t seen many people in marketing give talks and presumed you were meant to give practical advice and show people how to do things, pieces of software you can use to automate things, etc. this was not the case. I gave more talks and it’s an incredible feeling how much people find my talks useful. That’s where the idea for this book came from. Give as many people practical, actionable advice and strategies as possible. My growth hacking talk was eventually voted best workshop of SXSW V2V 2015. Earlier this year I gave a 30-date speaking tour of America, and am so excited to get this knowledge out there in full for the first time.
This is the first time I’m pulling back the curtain and unveiling my secrets, along with my co-author Austen Allred, who has moved millions of visitors and dollars through growth hacking across every channel from SEO to Pinterest and everything inbetween.
What you’ll discover in Secret Sauce can be used for good or evil. It is very powerful stuff. Right now, only a few people know how to do these things. We’re blowing the whistle on the tactics other people are using, and handing you the tools to do them yourself, and find your secret sauce.
And with that substantial word of warning, we launch our kickstarter. If this book gets funded, it will be available very soon after the Kickstarter ends (like, by the end of June or mid-July at the very latest). We’re not sure what the blowback is going to be as no-one has done a book like this before. If you’ve ever read a marketing book and found it didn’t contain enough specific strategies to try, the growth hacking playbook is for you. If you work in marketing and want to use new techniques to boost your companies brand and get promoted, this book is for you. And if you run your own company, you are going to adore this book.
Secret Sauce will give you the tools you need to execute growth hacking strategies in a wide range of environments—but I have another goal in sharing it with you.
As many have pointed out to me, I could keep this information to myself and make more money from clients- but I truly believe we’re all better off if we share the knowledge and grow our companies together. As such, everyone who donates anything will be invited into a private growth hacking group on Facebook, where we’ll create an ongoing community to help each other with our digital marketing and startup growth problems. I wish there had been a group like this when I was on welfare and starting out on my company three years ago, rather than having to learn it all by trial and error. There’ll be no links or spam in the group, just questions, answers, and discussions from and to the community around this area which has so little useful information. This will make sure that the learning will continue after the campaign ends.
Those of you who have followed me for a while know that when give a talk, I love to go big—ridiculously big—in offering as much value as possible.
We’ve created several different backer reward levels with lots of rewards for each bracket.
Tier 1 “GROWTH HACKER” will receive:
A digital copy of the seven-part growth hacking book.
- Entrance to the secret growth hackers’ club on Facebook
- Thank you page in the book. Exclusive content and backer updates
THE "NO BRAINER" PACKAGE
The best package we're doing. Get this package for an insane amount of bonuses and content:
- A digital copy of the seven-part growth hacking book
- Entrance to the secret growth hackers’ club on Facebook
- A voucher for the 20+ hour Udemy course walking you through the book, including screencasts so you can follow step-by-step how to perform many of the strategies we talk about in the book. The video course will be sold on Udemy, 3 courses for a total value of $150
- 1x ticket to a free webinar (including Q & A) with Vincent Dignan “Growth hack your content marketing strategy” value $99
- 1x free webinar (including Q & A) with Vincent Dignan “How to get rich and internet famous (Hacking sales and personal branding)” value $99
- 1x ticket to a free webinar (including Q & A) with Vincent Dignan “Growth Hacking live: Boost your startup in real-time” (updated version of the talk which was voted best at SXSW V2V 2015) - value $99
- Entrance to private Q & A with authors Austen Allred and Vincent Dignan
- Thank you page in the book
- A special “What we learned from our Kickstarter campaign” Google Hangout (or some similar platform) with both authors, Vincent Dignan and Austen Allred - A Kickstarter exclusive “Kickstarter: Behind the Scenes/What we learned” mini eBook.
Tier 3 “Masters” (very limited numbers) will receive the below:
EVERYTHING in the“Serious about growth” package plus:
- 1 or 4 Growth hacking brainstorm/sessions from Vincent Dignan via Skype, pending the package chosen
- An audit of your website/app, social channels and SEO by Vincent Dignan Social media shoutouts to over 100,000 people on Twitter EVERYTHING in the“Serious about growth” package.
Tier 5 (very, very limited numbers) will receive:
FULL DAY WITH VINCENT DIGNAN (UK/Europe ONLY) Package:
This is UBER limited. Only 5 will ever exist.
Spend a FULL day with Vincent Dignan (10am to 6pm) SOLO, meaning no one else, just you and Vincent Dignan in your offices with your team. Build a growth engine, discuss community management techniques, create a full content marketing strategy, learn how to completely automate your social media processes, anything!
Risks and challenges
We’ll do our utmost to have the digital book and video course to you by the end of June. Delays can happen, so this may be pushed to July. The Skype growth hacking packages with Vincent Dignan will happen throughout June and July.Learn about accountability on Kickstarter
1 on 1 sessions, just me (Vincent Dignan) and you. We arrange a time (probably in June or July) then we speak on Skype. You tell me what you're working on or your idea, I give you growth hacking ideas, strategies, guidance on software to use, advice on relationships, anything! ;)
By the end of July.
The 3rd party social growth package: 1. Can I choose to have the timing in September or October? 2. Can the target audience be managed? Numbers are great but I want targeted numbers?
1. Yes, 3rd party social growth has less of a time limit than some of the other packages, so Autumn/Winter works fine for these.
2. Followers will be hyper-targeted. Engagements, comments, and clicks will all increase along with followers.
Yes :) All *should* ideally be claimed by the end of this year for both our sakes, but happy to make exceptions if it suits.
This is what we've storyboarded for inclusion so far:
Introduction & Caution
The Perfect Landing page
How to ask for feedback
Your First Drip of Traffic - Building an Authority Site
SEO Crash Course
Support this project
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