Funded! This project was successfully funded on May 4, 2013.

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The Lory Theater MUST upgrade to digital projection due to DCI (digital cinema initiative) requirements 35mm will no longer be produced

A horse! A horse! My kingdom for a horse!

{No wait… we need a Digital Movie Projector!}

A couple of notes about the Rewards:

The reward structure we have designed is cumulative. Each suggested pledge bracket has a corresponding additional reward. The higher dollar brackets ALSO include all of the rewards from each of the previous SMALLER brackets. So, for instance, if you Pledge $50 you will receive the reward listed in that category AND all rewards from the $25 bracket AND all rewards from the $10 bracket.

Several of the rewards incorporate one or more images of the 6 art deco “Dancing Lady” medallions that are original to The Lory Theater. Here is an example of one:

(The reward photos will be professional quality. This one is not.)

Here’s The Scoop:

For decades, movies have been produced on and projected using 35mm reels of film. This technology has gone almost completely unchanged in that time. Digital Cinema is a relatively new mode of projection that replaces the traditional reels of film with an electronic copy contained on a storage device such as a hard drive. Because of the size of the new digital hard drives, the movie studios save a lot of money on manufacturing and shipping. Those major studios all got together and made an ultimatum to the remaining theaters “Go digital or go dark.” This ultimatum is called the DCI (digital cinema initiative). In the not too distant future 35mm film will become a completely unavailable format for new films.

Where we started:

The Lory Theater was originally called the Columbia Opera House. Opened in 1912 as an open-air live theater venue, it was renamed The Lory Theater in 1932. It ran continually through many iterations of entertainment (opera, vaudeville, burlesque, silent, talkie and Technicolor films) until 2010 when it was put up for sale and closed in July of the following year. Local entrepreneurs Justin and Hillary McLaughlin (hi! ;-) studied the business and after a year's worth of development, finally had a business plan to support the purchase and reopening of the theater.

What has already been done:

A three month intensive renovation was completed in December of 2012 and The Lory re-opened its doors on the day after Christmas. During the construction, many unforeseen issues arose that caused us to focus our energy and funds on getting the first floor auditorium completed and the doors open. This left the second floor auditorium virtually untouched and delayed its renovation for a later time.

Where we are now:

We have been open for three solid months with rave reviews from our community and surrounding area. We have new films, reasonable prices on both tickets and concessions and completely new bathrooms, which were a major problem. The Lory is a one-of-a-kind experience with singing ushers, locally made pure-cane sugar soda and tons of promotions and contests for our customers to come participate in our shenanigans. Everything is going great! BUT…

What we need to succeed:

Our customers deserve more variety and our business plan doesn’t support running with only a single screen. A good analogy is riding a bike on one wheel. Is it possible? - Sure! Is it sustainable? - Not for very long. We must finish the second floor renovations and get the second wheel on the ground so we can really get rolling! We have already made a big dent in the project. With help from friends, family and lots of elbow grease, we are almost finished with the aesthetic and design improvements. However, the 35mm equipment that was left in the building is literally from 1975. Needless to say, it doesn’t come with a manual or toll free tech support. It is counter-intuitive to invest time and money into soon-to-be obsolete equipment. The final piece of the puzzle for our business to succeed is a new digital projector.

What will Kickstarter funds be used for?

The Kickstarter funds will be used to purchase the new digital projector for the second floor auditorium (and all the gear that comes with it) with a little extra to cover Kickstarter and credit card processing fees.

If we raise more than our goal amount, those funds will be poured back into the building. There are plenty of projects still on our dance card including: repairs to portions of the roof, marquee improvements, added insulation, new air conditioning unit, boiler maintenance, new concession stand counters and cabinetry, new seats, period light fixtures, sound proofing wall treatments…need I go on…the building is 100 years old after all!

What If I Have No Idea How Kickstarter Works?

If you're not familiar with Kickstarter or how it will work, here's a brief overview (or you can read the official one, here). For the next 30 days, you (and anyone else who finds us worthy) will be able to make a pledge of financial support towards the goal of the project. Pledges can range from $10 to whatever you can afford without getting in trouble with your spouse/parent/financial advisor. As a gift of gratitude for your pledge, you can select one of the reward packages—listed to the right—of equal or lesser value to your pledge. You can always pledge more than the suggested amounts. Your credit card or other account will not actually be charged at the time you make your pledge and you can change your mind right up to the final deadline.

When the final deadline comes and we've reached our goal, then everyone gets charged the amount they pledged all at once. Then we will get to work compiling all of the reward packages to send out to our fabulous contributors. The funds raised will go towards the project we have described and we will keep our contributors updated on our progress.

If, for some reason we don't meet our goal, then the whole thing is called off. No one gets charged, no fees are applied, and everyone keeps their money. Of course, in this case no one gets any rewards either, and some of those rewards are pretty cool.

On the other hand, if we should be fortunate enough to exceed our goal, those additional funds will be used for the other upgrades to The Lory Theater that were mentioned earlier.

Kickstarter fundraisers are all or nothing, and for good reason. It protects the contributors - it would be a waste of money to give to a project that doesn’t have a chance of success. It also protects the folks doing the project - it would be very difficult to produce the promised end result if you are underfunded. All the more reason to pledge and spread the word as fast as you can!

Risks and challenges Learn about accountability on Kickstarter

The risks and challenges surrounding the digital transition are minimal as we have done extensive research on the equipment and installation process. We also have the experience of installing and running the digital projector in our first floor auditorium. If the Kickstarter campaign is successful we expect to implement the upgrades in June of this year based on the schedule of the installation company. The real risk is NOT funding this project which would severely jeopardize the success of our business.

FAQ

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599
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  • Pledge $10 or more
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    92 backers

    [Our genuine gratitude for your support and participation] [#1 Combo Voucher (Sm. Popcorn & Sm. Soda) -No Expiration-] (*For long distance contributors who will not be able to come to The Lory, the voucher will be donated to the volunteers at The Highland Animal Shelter.)

    Estimated delivery:
    Ships within the US only
  • Pledge $25 or more
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    158 backers

    [ALL of the above + ] [Lory Theater Car Decal] [#2 Combo Voucher (Med. Popcorn & Med. Soda) -No Expiration-] (*For long distance contributors who will not be able to come to The Lory, the voucher will be donated to the volunteers at The Highland Animal Shelter.)

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
    You selected

    61 backers

    [ALL of the above + ] [A Set of Photo Postcards Depicting of Each of the 6 Art Deco "Dancing Lady" Medallions Original to The Lory Theater] [Recognition as a Contributor on our Website and Facebook Page]

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  • Pledge $100 or more
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    118 backers

    [ALL of the above + ] [Lory Theater T-Shirt] [Invitation (for 2) to the "Goal Met" Celebration!]

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  • Pledge $250 or more
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    13 backers Limited (87 left of 100)

    [ALL of the above + ] [16x20 Limited Edition Print Featuring Art Deco "Dancing Lady" Medallion Original to The Lory Theater]

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  • Pledge $500 or more
    You selected

    14 backers

    [ALL of the above + ] [Contributor Name Plate Listing Name of Business or Individual on Recognition Plaque to be Publicly Displayed at The Lory Theater] [One of a Kind Shadow Box with Genuine Lory Theater Mementos]

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  • Pledge $1,000 or more
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    2 backers

    [ALL of the above + ] [Custom Embroidered Lory Theater Troupe Jacket]

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  • Pledge $2,500 or more
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    0 backers

    [ALL of the above + ] [15" Wooden Replica of Art Deco "Dancing Lady" Medallion Original to The Lory Theater to Display in Your Home or Business]

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  • Pledge $5,000 or more
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    3 backers

    [ALL of the above + ] [One Night PRIVATE Movie Party at The Lory Theater for You and Up to 100 Guests! Concessions and Hot Catered Food Included! You Choose the Film! (restrictions may apply)] (*For long distance contributors who will not be able to come to The Lory, please contact us to discuss other ways we can reward your generosity)

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Funding period

- (30 days)