AU$ 155
pledged of AU$ 50,000 goal
2
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, April 25 2018 5:41 AM UTC +00:00
Dean FanningBy Dean Fanning
First created
Dean FanningBy Dean Fanning
First created
AU$ 155
pledged of AU$ 50,000 goal
2
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, April 25 2018 5:41 AM UTC +00:00

About

Pramrolla is a baby sleep aid designed to assist parents with a baby who can't sleep, won't sleep or is unsettled at sleep times.  It does this by using the same gentle sensation of motion a baby feels when on a normal pram or car-ride.

When my wife and I brought home our third baby we had three boys under three and half years of age. Our house was and still is, a very busy and often crazy place - like most houses with little kids.

With so much going on it became increasingly difficult to provide our new baby with the sleep opportunities we wanted him to have. The flexibility we once enjoyed of going for a pram-walk or spontaneous drive in the car to help our first 2 boys sleep, now required a major logistical exercise to get everyone out of the house so this could happen.

We were confined to pram-walks around and around our back yard, or up and down the corridor of the house if, for whatever reason, our baby wouldn’t settle and sleep in his cot. The only person happy about this was our sleeping baby. We needed to find another way to help us get through this!

At some point the Pramrolla concept dawned on me: “if babies are so happy and capable of sleeping when riding in a pram or car, let’s just try and recreate that same sensation without having to go for a pram-walk or car drive”. A search of the internet and enquiries at baby stores gave us nothing, so after buying a few bits and pieces, and tinkering in our shed the first prototype of Pramrolla was born. It was, rough, ugly, big and loud – but it worked. Instead of the hours dedicated to pushing the pram, we now had some flexibility to manage our baby’s sleep and engage properly with our other two boys.

After we had such encouraging success with our own baby, I refined the design and made a few more models so some of our family and friends could also try it out with their babies. The success stories and benefits people were telling us about kept coming. Parents could get back some control of the situation, instead of being tied to the pram they were able to get on with other things in their life like engaging with other family members, work, or even getting their own sleep!

We've since recieved our first production run and have been selling Pramrolla to the Australian public for around 12 months.  We've had lots of great feedback and comments about how it's made life easier for parents with babies.  Our plan now is to implement product improvements we've learned about from having hundreds of units out in operation.  The primary improvement planned now is to make it 100% mobile.  There is a list of other product improvements on the drawing board also which we are really excited to be planning to implement in the Series 2 model.

Other than mobility, moving to a battery operated model will significantly reduce the amount of compliance work we will need to do for each country, which will help to futher reduce the cost/unit.

Pramrolla is currently under world-wide patent pending status.  We anticipate patents will be able to be finalised later this year for all countries we plan to sell the product within.

In summary the funds we are seeking to raise will be allocated towards:

development and manufacturing of a battery operated model; securing patents; and our entry into overseas markets outside Australia.

Risks and challenges

Pramrolla is a brand new concept as a way to aiding babies to sleep. From what we have been able to find there is nothing available anywhere that does what Pramrolla does. We think beause of this we have a very unique offering that provides real benefits for parents.

Our main challenge is educating parents about Pramrolla and getting them to undertand it and accept it.

It's somewhat ironic that we are just re-creating a simulated pram-ride but see that there is a large amount of education we need to do with parents before they get-it.

Obviouly there are challenges in the product development process, however, we feel we are well placed to undertand and adress these risks now that we are moving on to the Series 2. Much of the inital development and manufacturing risk was addressed in the first production run. We now have our designer and manufacturer, and electrical compliance consultant in place.

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Support

  1. Select this reward

    Pledge AU$ 10 or more About $7

    Foundation

    Entry level backer. Interested to know more and follow development progress.

    Includes:
    • Monthly Pramrolla newsletter subscription
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    Estimated delivery
    1 backer
    AU$
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  2. Select this reward

    Pledge AU$ 20 or more About $15

    Primary

    Getting started level backer. Interested to know more and follow development progress. Get something to show for your involement with the Pramrrolla jouney.

    Includes:
    • Pramrolla bumper sticker
    • Monthly Pramrolla newsletter subscription
    • Pramrolla draw-string tote bag
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    Ships to Anywhere in the world
    0 backers
    AU$
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  3. Select this reward

    Pledge AU$ 75 or more About $56

    Secondary

    Getting serious level backer. Interested to know more and follow development progress. Get something to show for your involement, and your very own Australia compliant Pramrolla for 50% off the recommended retail price.

    Includes:
    • Pramrolla draw-string tote bag
    • Monthly Pramrolla newsletter subscription
    • Pramrolla bumper sticker
    • Pramrolla unit, power cable, wheel support block
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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    AU$
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  4. Select this reward

    Pledge AU$ 100 or more About $74

    Tertiary

    All-in level backer. Interested to know more and follow development progress. Get something to show for your involement, and your very own Series 2 battery operated Pramrolla for huge discount off the recommended retail price.

    Includes:
    • Monthly Pramrolla newsletter subscription
    • Pramrolla draw-string tote bag
    • Pramrolla bumper sticker
    • Series 2 battery operated Pramrolla
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    AU$
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Funding period

- (30 days)