Tat Patch: The tattoo for your jeans!
Tat Patch: The tattoo for your jeans!
Tat Patch is a comfy, stylish fabric "tattoo" that peeks through your ripped jeans. The hole looks cool...Tat Patch makes it cooler!
Tat Patch is a comfy, stylish fabric "tattoo" that peeks through your ripped jeans. The hole looks cool...Tat Patch makes it cooler! Read more
About this project
We’ve created a line of easy-to-apply patches that breathe new life into your holey jeans! Our designs are printed on comfortable, flexible sweatshirt fabric. We call Tat Patch “The Tattoo for your jeans” because we can print just about any high resolution design and you can put the Tat Patch wherever you want – just like a tattoo.
At the moment we have about 40 designs…but that’s just the tip of the iceberg. We are actively searching for cool designs – if you’ve got some ideas, we’d like to see them! (We are adding new patterns, artist-created patches and limited editions monthly!)
Kids love them. Teens think they’re cool. Adults think they’re practical. Hey, we’re not going to be picky…anyone can wear a Tat Patch.
This Tat Patch was designed by Adam Turman, an internationally-recognized poster artist from the Minneapolis area. Check out his fantastic poster art at www.adamturman.com. He has created this Bicycle Riding Devil Tat Patch exclusively for our Kickstarter Backers, plus we've added a signed, frame print of the same image at the $120 premium (see right)!
This Tat Patch was designed by The Pyro Painter, Michael Stewart. You can see more of his paintings at http://pyropainter2.see.me/atts2012. You can get a signed, framed canvas print of this image plus his exclusive Tat Patch in the $120 category (at right).
What’s so great about Tat Patches?
Easy to apply – there’s no ironing or sewing...a kid could do it. It’s the discovery of this unique dryer-activated adhesive that makes buying and applying a Tat Patch so accessible for anyone.
Comfortable – made from sweatshirt fabric, they’re more comfortable than material they cover.
Flexible – Sweatshirt material is a tremendously flexible fabric…perfect for knees, elbows and butts.
Practical – Holes suck…Tat Patches not only plug them, they keep you warm in the winter and they stop holes from getting any bigger.
Affordable – at $9 per patch, anyone can afford to be cool.
Made in the USA– See our FAQ, http://thetatpatch.com/info.htm.
How do Tat Patches Work?
Easy. There’s no ironing, no sewing…the adhesive is heat activated in your clothes dryer. See the application instructions in the FAQ
Who wears Tat Patches?
Tat Patch targets today’s most fashion-conscious demographic; men and women, girls and boys 12-24. But just as important are mothers with kids under 12 (currently, mothers account for the vast majority of patch sales because their children wear through clothing faster than any other demographic). For all consumers, Tat Patch offers a chic and comfortable new accessory that puts traditional patches to shame.
We need to get the word out that distressed-jeans wearers have options. Our initial plan has four phases:
1. Advertise on Facebook, Instagram…anywhere on the web where fashion meets function!
2. Buy Adwords. Phrases such as “How to patch jeans” will send lots of hits to our site.
3. To stay on trend, Tat Patch will invite a wide variety of artists – graphic designers, fashion designers, tattoo artists, cartoonists, graffiti artists, etc. – to design for the Tat Patch “palette.” Our quarterly artist contests will push thousands of potential buyers to our website to vote on their favorite designs, and hopefully buy a patch or two while they’re at it.
4. Once we have an established clientele online, we intend to approach specialty retailers like Pac Sun, Zumiez and The Buckle (to name a few) to handle our line.
Risks and challenges
Because Tat Patch has been up and running for over six months now, we have a shipping-ready inventory of about 500+ patches of all the styles on our site (www.thetatpatch.com). So, for our early backers, we've got your hole covered.
For backers that don’t get in quite as early, we anticipate a roughly 4-5 week timeline to get you your Tat Patches.
For backers who want their own designs on a patch, we figure delivery in the 5-6 week range. It takes a bit longer to get through the creative process (back and forth on design acceptance).
Once the funding is in place, our challenge will be producing a very large quantity of Tat Patches, and making sure all the partners we are working with maintain our quality standards. Depending on outside help is difficult, but we have been dealing with the companies we’re working with for months and establishing a solid communication base has given us a lot of confidence in them.
If you have any questions about the product of business model, please let us know.Learn about accountability on Kickstarter
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