ANYONE. ANYTIME. ANYPLACE.
The Xpand Quick Release System is a simple, comfortable, performance lacing system that takes almost any pair of shoes to the next level!
EVERYTHING YOU NEED IS INCLUDED!
Each pack will contain everything required to complete 1 pair of shoes. Casual, athletic, sport, boots, high tops, it really doesn't matter, we have you covered! Keep on scrolling our page for tons of information on the new lacing system.
SLIP ON AND GO IN RELAXED MODE!
If you're not doing any vigorous activities and you want the most comfortable fit in the world, simply slip your shoes on and go! No need to lock! The key is to set the tension you desire for a ultra relaxed fit during the installation process. It's very simple and all of our backers will get a complimentary full installation instructional video.
QUICKLY LOCK OR UNLOCK.
Get comfortable or get serious in 3 seconds flat. Lock in place, or pop the lock and release. It's that simple.
LOCK FOR ACTIVE MODE.
Quickly tighten and lock your desired tension/fit in place. As easy as it is to lock in place, it's nearly impossible for our system to come unlocked or loosen during activities. Our minimal design is extremely simple and effective with almost any pair of shoes! Notice how nice and flat our laces sit against the shoes due to the design of our lock?
UNLOCK FOR RELAXED MODE.
It's always nice to release pressure. Simply pull the tab and pop the lock, it's that simple. The secret is within the design. The grooves lined within the canals that your laces rest in actually pull the laces downward and become tighter as pressure is applied. The laces become thinner as you pull the tab outward allowing them to free from the grooves.
REVERSE/HIDDEN MODE FOR ANY PANTS.
Simply twist the lock so it's facing in the opposite direction, pull the tab upwards and lock in place. This method can be used in any situation but it works great with pants because the clips rest upwards and tuck nicely under your pant legs hidden from view!
SOME SERIOUS STRETCH COMFORT.
Our inner lace is made with strands of high grade German rubber to give a little extra flex in each step or stride. Unlike standard laces that have virtually no flex, our laces act as a small shock absorber. This provides relief along the top of your feet and translates all the way to the bottom of your feet.
5 SECOND INSTALLATION CLIP.
Installing the Xpand Quick Release System is literally a "SNAP". It takes all of about 5 minutes to do a full installation on a pair of shoes. The clip below is a quick demo of how simple it actually is!
NOT JUST SHOES.
While developing this product we realized how many products such as backpacks, shorts, pants, jackets, camping equipment, camera bags etc. that require those pinch and slide toggles that always loosen up. The Xpand Quick Release System is a game changer! Not only do you get extreme holding power, you get a clean look in comparison to other toggles that force the cord to hang straight out.
SIMPLICITY AT ITS BEST.
I wanted the new Xpand Quick Release System to be extremely simple to install and even easier to use. Our 1 piece design is extremely effective and sets us apart from others. Made from a fiber filled resin, it's nearly indestructible and holds up to some serious abuse!
GUARANTEED NOT TO SLIP.
Trial and error along with 8 solid months of in-use hardcore testing on a wide spectrum of shoes and boots! I certainly didn't rush this product to market. I wanted to make sure it would withstand heavy usage and take a beating! It really doesn't matter if your running a triathlon or walking the park, Xpand is up for the task. Our Lock design held over 30 Pounds (16.5kg) of pressure before any slippage occurred. This was 4x the holding power of any other clip designs we tested!
It's true. The new Xpand Quick Release System is for any and everyone! It doesn't matter if you're a couch potato or a world class triathlete. This system will become your shoes best friend. One thing you will notice immediately is the level of comfort established with the semi-forgiving elastic laces. Do the things you love "comfortably" with the Xpand System. Don't forget about your kiddos, they will love them too!
MIX AND MATCH FROM OVER 40 COLORS.With over 40 potential colors (keep scrolling down to see them) to choose from, we're sure you can find something that matches your shoes! You will get to pick your colors after the campaign ends. All the colors are listed below. If you're interested in our flat lacing system, make sure to check out the "combo pack"!
COLOR, COLOR AND MORE COLOR.We know how import color is. Color can make or break things aesthetically. We matched pantone colors to the best of our ability to match today's hottest and most popular shoes. We're sure you can find some colors that will work great with your shoes!
THE XPAND FLAT LACING SYSTEM.I launched the Original Flat Xpand Lacing System into the Crowdfunding world in October of 2015 on Kickstarter and then on Indiegogo. Our Campaign was a huge success with nearly 40,000 backers and over $1,200,000 total funds raised. We delivered successfully and many people are still enjoying the same set of laces today that were purchased over 2 years ago! While the new Quick Release System is not here to replace the original flat system, we wanted to make sure and offer a round system with a few different characteristics and performance enhancements.
The Xpand Original Flat Lacing System transforms almost any shoe or boot into a comfortable, hassle free slip-on. Set the desired tension for a perfect fit day after day!
HALF & HALF COMBO PACK
Since our Flat Lacing System continues to be very popular, we figured you may want to try some of each! Pick any colors after the campaign ends!
DESIGN TEAM PARTNERS.
I continued to work with the same design team that I have worked with since I started to develop and launch products. The Pillar Product Design Team is second to none and they always give my product ideas/concepts the attention and details needed to become a reality. It's always a pleasure working them. As simple as this product looks, there were many factors that came into play during the development process.
While testing the pull-tabs, we found that simple was always better. With so many variations that accomplished the same thing, we found the one that did the job best. Through the pull tab testing phase, we tested over 20 designs!
The strength testing box was essential in developing our lock. While ease of use was on our mind, the lock had to out-perform the other locking devices on the market. What we didn't realize was how much more pressure our design was going to hold! If you're looking for performance, we found it!
As simple as the product looks, the tooling/mould to actually create the product was a little more complex than the standard. The way the teeth are designed and some of the radius' required caused a few issues but in the end, we conquered! Can't wait to get this in your hands!
I have worked with both our plastic parts manufacturer and our shoelace manufacturer for over 4 years now. They have never let me down and continue to produce quality parts in a timely manner. To date we have ran MILLIONS of parts with both of them. They are prepared to service this campaigns demand! We will be pulling the trigger on manufacturing immediately after we hit the $8,500 mark (hoping this happens) and will continue to manufacture parts while the campaign is actually running. This will allow us to hit our delivery date of mid summer! All the laces and hardware you see in this campaign are production parts. There are no hurdles to jump with production, the hard work is done and we are ready to go!
Each cavity has a number to help keep track of parts. While each cavity is basically identical, the reality is each part can vary slightly. By having a number on each cavity/part, we were able to test each part individually to make sure the performance was perfect!
These tools/moulds will be serviced about every 300,000 cycles. This means we will manufacture approximately 1.2 million locks before the tool will show any signs of wear and require some service. If this campaign goes well, we will immediately have additional tools/moulds manufactured as backups and to speed up the production process.
As you can see above, the locks come connected in groups of 4. They are then placed in a tumbler that separates the locks from the waste. The waste is actually recycled and used to make other parts that do not require as much strength as our locks. We do not re-use the waste because once the plastic is re-heated/melted, it loses some strength. Don't worry, one of the manufacturers other customers will make sure it's used.
The pull tabs are made of similar material as our locks but they do not contain any fibers. The fibers are what gives the locks their rigidness. The pull tabs need to be able to fold over and snap in place at the ends of your lace so they definitely can't be rigid due to the one piece design.
While our laces look like a standard round style shoelace on the outside, it's all about what's on the inside that makes a difference. 20 individual strands of German made natural rubber provides longevity and holds zero memory. This means they don't get stretched out without fully retracting like that cheap pair of underwear. These will most likely outlast the shoes they're in!
Our shoelace manufacturer has partnered with almost every large shoe company at one time or another. They have shoelace manufacturing machines running 24 hours a day nearly every single day. Their quality control and efficient manufacturing process is second to none. Their ability to consistently match our pantone color choices is amazing as well. Kickstarter projects are only as good as the people making the end product. Thankfully, we have amazing partners from start to finish!
Each package will include a special instruction sheet insert which is not shown here. We wanted the packaging to be minimal, effective and have a nice clean look. We are working on having the packaging made from recycled materials.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
This Project was promoted by Backerkit and fulfillment will be handled through the Backerkit platform as well. I have used them previously with flawless results.
I have worked with Aaron from Matix Labs over the years and I want to give a big thank you to him for his help along the way and the amazing things he has done for me and Xpand when it comes to advertising.
1. Does the Xpand Lacing System work with "All" Shoes? There are so many shoes it's impossible to test on all of them. If you have eyelets or hoops that the laces are installed through odds are they will work great. They work excellent with high tops and boots as well!
2. Can I run with the Xpand Quick Release System? Absolutely. This system is designed with runners and hard core athletes in mind. You can set the tension as tight as you would like. You will also be surprised how much comfort the system provides with the little extra "give" the elastic laces provide.
3. Are the laces adjustable after I trim them? Absolutely, just make sure that you don't trim them too short initially. We suggest test fitting prior to trimming the laces. Install the lock and get the shoe set for the relaxed fit first. Remember, you can always trim more if needed.
4. Do they work on kids shoes? They work excellently with kids shoes! My kids love not having to worry about tying their shoes. One thing many parents don't think about is all the dirty things kids laces come in contact with especially when they are left untied throughout the day. Think about all the public school restroom visits!
5. Can you ship international? Yes. We will ship ANYWHERE in the world!
6. Can I pledge for multiple of the same reward? Yes I believe Kickstarter now allows this. Simply pick your reward then double the dollar amount pledged.
7. Can I become a distributor? Please send us a private message and we will get back to you.
8. Do you have a patent? Yes we do have Patents Pending. We will monitor domestic and international trade shows as well as multiple USA/International internet and brick-and-mortar retailers and resellers. We will protect our Patents / Trademarks / brands / images / retailers / resellers to the fullest extent of the law.
Music in the video by:
IN YOUR ARMS by Nicolai Heidlas Music https://soundcloud.com/nicolai-heidlas Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/tkYNuH1UrSY
Lights by Sappheiros https://soundcloud.com/sappheirosmusic Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/-lbbHQbZNKg
Risks and challenges
For those of you that made it all the way to this point, I want to say thank you! I appreciate you taking the time to view my entire project all the way down to the end. It's always so much work but I love when we get to this point of having you support an idea that essentially came from nothing! Without each and every backer, it just wouldn't be the same.
This is my 6th project here on Kickstarter. I have always delivered. My last project the original Flat Xpand Lacing System was a huge success and delivering the product had some hurdles but everything was done in a timely manner. This project should run extremely smooth as all of the tooling moulds are complete and ready for production. Our shoelace manufacturer has ran many test cycles and everything you see in this video is actual production parts! I need your support so we can pull the trigger on a large initial purchase order to help us with pricing and launching the product into the world!
There is minimal risks with this reward. The only "risk" would be the delivery dates although they should be VERY close to correct. Once we hit the $8,500 mark we will pull the trigger on manufacturing and bump up production as we gain more backers along the way.
The other risk would be receiving your package. Shipping always has it's risks and sometimes it's completely out of my control. With as many backers as my projects have, it can get costly to have packages not arrive at their destination. It's hard for me to cover the costs of shipping errors but it seems as though it's expected of me. I am going to offer upgraded shipping after the campaign which will get you additional tracking and will help guarantee your packages arrival. If you do not want the upgraded shipping, I will provide you with a tracking number but that does not guarantee delivery and I may not be able to reship your package if the original is not returned to me. Once the package leaves my hands, it's completely out of my control. If you take the upgraded shipping option, we should be able to have much better tracking especially for international packages.
The final risk you are taking is whether or not you like the product. I can tell you after using different versions of our Xpand laces and prototype parts for over 4 years now, I would never go back to standard shoelaces. The Xpand Quick Release and Standard Flat Systems are ridiculously comfortable and fit like a glove!Learn about accountability on Kickstarter
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