About this project
Sometimes it's about what you don't see. Most of our shoelace pictures are up-close shots portraying a unique design with parallel lines. They actually look really cool and add some character. From eye level though, it's a different story. You would never spot them on someone passing by.
Minimal by design. The Lace Anchors are manufactured from a fiber filled resin providing amazing strength and preventing any breakage or warping. The end clips, if used, have multiple rows of teeth that clinch the laces. This allows you to pull as hard as you would like without the end clips separating from the laces. We did, however, design the end clips to be adjustable, this means you can unlock them and re-lock them if you need to make shoelace length adjustments.
It's about combining style, comfort and convenience. Our Xpand shoe lacing system packs a powerful punch. We want to make sure that we have our bases covered when it comes to all aspects of wearing your shoes. First we offer you 24 colors. Then we offer you a fully adjustable fit providing comfort whether you're heading out for a night on the town or running a marathon. Last but not least, you will never have to tie your shoes again! We know it's not some crazy technology product promising to teleport you to the moon, but we can guarantee it will bring a smile to your face everyday you slip your feet in. Sometimes it's about the simple things in life.
Zero interruptions, 100% focus. When using our lacing system, your shoes will never cause any distractions like untied laces or tension loss. You will be able to focus 100% on hitting that next mile marker and making it to the finish line. You get to decide how tight or loose your shoes will fit by adjusting pre-set tension when installing the Lace Anchors. Whether it's in your cross-fit class or on a treadmill, we guarantee there will be zero shoelace malfunctions!
Less bulk more comfort. Not only does our system rid your shoes of the bulky mechanical objects other systems use, we believe our laces provide more comfort. Round elastic laces can cause pressure along the top of your feet, whereas our flat laces provide a more even spread-out pressure.
Kids love to be as creative as you will let them be. Not only will you love the fact that your kids shoes are magically transformed into perfect fitting slip-ons, but you're giving them the opportunity to show off their creative side! They can start in any eyelet and finish in any eyelet, creating awesome designs that they can actually wear!
Reflective laces unlocked!
These are great for any night time activities. They will send off a reflective glow from almost any light source. These will be offered in 5 - 10 of the most popular colors! These images were shot in normal light conditions WITHOUT the camera flash and then in dark conditions WITH the camera flash.
Glow in the dark laces unlocked!
These are our glow in the dark laces. Kids will love these. They are charged by placing them under bright light for 30 seconds. The glow will last approximately 5 minutes.
Rainbow laces unlocked!
Our rainbow laces have a really smooth color transition with a different pattern on each side. The colors included on each lace are as follows: Orange, red, blue, green, yellow, purple and pink.
We are ready to rock and roll! Over the past 3 years we have been designing and developing all components of the Xpand lacing system. It started with our very first Kickstarter project, Lace Anchors, which rounded up 9,565 backers and $147,000. We have successfully tested Lace Anchors with people all around the world. All of the hard work is done. The molds and tooling have just been completed and what you see in this campaign are actual production parts. Our shoelace manufacturer has successfully run hundreds of production cycles with their equipment to ensure their ability to manufacture consistent quality laces for us. We have turned to Kickstarter to launch Xpand into the world, hoping for thousands of backers so we can place a huge initial purchase order. Below you will find information that merely skims the surface of our Journey thus far.
Seattles Pillar Product Design Team. Without the Pillar team involved in this project, Xpand would not be what it is today. They have the creative minds and dedication to make ideas reality. They are behind some amazing innovative ideas. It's always a pleasure working with them!
Disclaimer: There were no endorsements by any Brands for this project. All shoes used in the pictures and videos were paid for and are my personal property. Although our product is used in all of the shoes in these pictures and/or videos, the shoes work perfect in their natural state without Xpands Shoe Lacing System. Our product simply gives the user an optional way to keep their shoes secure.
Disclaimer: Just like any other shoelaces, it is the responsibility of the end user to make sure your Xpand Lacing System is installed correctly. It is also the end users responsibility to make sure the pre-set tension is set tight enough to secure your shoes and give proper support under normal and high stress levels or during vigorous activities. Always test with light activity to ensure the Xpand Lacing System is performing properly and securely before using under vigorous circumstances.
Disclaimer: We do not own the music in our video but we did obtain the rights to use. The music in the first portion of the video is "Do What it Do" by Dolce X Ozzie. The music in the second portion of the video is called "Power of Motivation" and it's from Pond5.com
1. Does the Xpand Lacing System work with "All" Shoes?
There are so many shoes it's impossible to test on all of them. If you have eyelets and shoelaces, odds are they will work great. They work excellent with high tops as well!
2. Can I run with the Xpand Lacing System?
Absolutely. This system is designed with runners in mind. You can pre-set the tension as tight as you would like. You will also be surprised how comfortable our flat style laces are in comparison to the round elastic laces other companies use.
3. Are the laces adjustable after I trim them?
Absolutely, just make sure that you don't trim them too short initially. We suggest test fitting prior to trimming the laces. Always set the initial adjustment on the loose side, you can always tighten them up if needed.
4. Do they work on kids shoes?
They work excellently with kids shoes! My kids love not having to worry about tying their shoes. They are constantly coming up with creative designs as well.
5. Can you ship international?
Yes. We will ship ANYWHERE in the world!
6. Can I pledge for multiple rewards?
Please send me a private message for details.
7. Can I become a distributor?
Yes. Please send us a private message and we will get back to you.
8. Do you have a patent?
Yes we do have Patents Pending. We will monitor domestic and international trade shows as well as multiple USA/International internet and brick-and-mortar retailers and resellers. We will protect our Patents / brands / images / retailers / resellers to the fullest extent of the law.
For those of you that made it all the way to this point, I want to say thank you! I appreciate you taking the time to view my entire project and want to offer you a special gift. If you pledge for the 6 pack or greater please enter the promo code "Simple" on the survey after the campaign ends. Please do not share this code in the comment section or anywhere else. it's only for the ones that made it here :)
Risks and challenges
This is my 5th project here on Kickstarter. I have always delivered. My last project "Clingies" was a nightmare with all kinds of hurdles but in the end we conquered the project.
There is really no risk with this reward, the only "risk" would be the delivery dates although they should be VERY close to correct. I already have all the molds complete so we can start production anytime. Once we hit the 10K mark we will pull the trigger and bump up production as we gain more backers along the way.
The only true risk you are taking is whether or not you like the product. I can tell you after using different versions of our Xpand laces and prototype parts for almost 1.5 years, I would never go back to standard shoelaces. They are ridiculously comfortable and fit like a glove!
If you're reading this message that means you made it to the bottom of the campaign page and I want to say thank you for taking the time to see what I have been working on :)Learn about accountability on Kickstarter
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