The beginning of something new.
We love simple ideas. Sometimes less is more and the simplest products can make us smile :)
We're dedicated to make the best all around towel the world has ever used.
Finding towel manufacturer's that were willing to work with the little guys like myself was actually way more difficult than I imagined. Then I had to convince them to make Clingies™ which require much more work and attention to detail in comparison to a regular towel. You have the fold that needs to be perfect, then a pouch needs to be sewn in, our tag stitched on, the magnet inserted and finally sewn shut. This is time consuming considering basic towels require nothing extra. They can make 3 regular towels in the time it takes to make 1 Clingies™ towel!
The hemmed edge of the towels is important because this is what structurally holds the towel together. If this edge is weak, the entire towel is weak. When considering which type of finishing edge we would like we actually made a little cut and tore the towel to see which holds up best (shown a couple pictures below). There is give and take when it comes to the finishing edges. The stronger the edge the stiffer the towel feels. We are still determining which direction we will go.
From this view you can really see the GSM (grams per square meter) of the towels. GSM is really important because this will determine absorption abilities and the life of the towel. Generally 200-300 GSM is a poor quality towel. 400-600 GSM are great quality towels - usually gym towels and nicer washcloths. 700-900 GSM are great-luxury quality bath towels and usually pretty puffy. If you have ever felt that ultra plush super thick bath towel there is a good chance it's a 900 GSM, while this is attractive it's much to thick for everyday use. We are shooting for 500-600 GSM which is considered an excellent quality towel and perfect thickness for Clingies™ uses.
We decided to go against the patterns just because we didn't want anyone to "not like" the pattern. We figured you can't go wrong with a basic towel. We also found that the pattens tend to not absorb liquids as well and they were not as soft on the face. We do plan on making patterned towels in the future if our campaign is successful!
We tested each of our samples by pouring one teaspoon at a time into the center of the sample squares. Once the towel was completely saturated we moved to the half teaspoon until water started to leak away from the edge of the towel. It was actually amazing to see how much water some of the samples absorbed. It was also very cool to see how the water would instantly absorb into some materials and bead up on others. Microfiber would hold a significant amount of water but the initial contact with water if the towel was dry was terrible. We found the 100% cotton samples to have the most and quickest absorption power from a dry state. Rayon was also extremely soft and would be great on the face but it would more or less just smear sweat and water.
As I wrote earlier a big part of the strength is the finishing edges. Once the finishing edge of the towel has been cut or torn it's game over for almost all the towels. Some definitely performed better than others but overall every towel is dependent on a solid hem and border. The wear during wash and dry cycles proved to be in the favor of 100% cotton as well. Most of the other materials tested would fray and become static and appear old after only 2 cycles. Some of them even formed little lint balls after only 1 cycle.
We decided on 100% cotton towels after all of the above tests. Clingies™ 100% cotton towels will have a great feel, a long life and will quickly absorb liquids. We are still testing and gaining feedback on having a different texture on each side of the towel. We hope to gain feedback from the backers to make a final decision before going to production. One thing we can tell you is that our towels will have 500 - 600 GSM (grams per square meter) which is found in higher quality gym sized towels. All our decisions will be finalized over the next 30 days. Our goal is to have a premium towel with awesome functionality. We're not looking to disappear after Kickstarter with these towels, we wan't them to be everywhere!
It seems like it would be so simple to choose the correct magnet. Well it really wasn't. There are so many things to test and keep in mind with the magnets. You can't have a magnet to strong or it can dent or damage the objects your sticking it too. If they are to weak they become pretty much useless. If they are to thin they can break. If they are to thick you have an annoying bulge in your towel. What shape? Round performed best and eliminated sharp points that could potentially wear through the towel. What kind of coating? Towels do need to be washed so we needed a rust proof finish. We are actually working with a magnet manufacturer and getting samples this week with a rubber coating to even further better our product. We want quality from the inside out.
Developing our Docking Dots™ was the easiest part of the the entire project! I can't give you too much information on how these are made at this point, it's top secret. I will save it for an update that will come within the first week or so. I can tell you that the Docking Dots™ will have an extremely nice quality finish! Additional close-up pictures will be up soon.
We tested several different sizes of towels and went in-between a washcloth and a typical gym towel. Obviously a wash cloth was too small for many uses and the typical gym towel is much to large to hang around your kitchen. To be honest we feel the typical gym towel is actually to large in general, they probably make them this way so you can hang them over equipment benches etc. This is actually pretty gross when you think about how many other peoples sweaty towels are in the same spots all day long. We ended up with the above footprint and feel it performed with perfection many situations.
We take our Backers seriously. When it comes to timelines we don't mess around. This is our 3rd Kickstarter project with the previous two tallying over 10,000 backers! We delivered nearly spot on with our previous projects and plan to do the same with this one. We will be very transparent on how things are going and will send frequent updates to all our Backers. No project ever runs "perfect". There will be hiccups and problems along the way no doubt. The way they are managed is the difference between a successful Project and a "funded" project that was unsuccessful. My previous projects had many problems along the way -but they were my problems- and they were tackled successfully. I plan to make this as smooth as possible for you guys. Enjoy the ride!
1. Are Docking Dots™ and Clingies™ towels Patented? Our Docking Dots™ and Clingies™ towels are Patent Pending.
2. Will Clingies™ stick to all metal? Clingies™ will stick to any ferromagnetic metal surfaces. Many metals are ferromagnetic and many are not. Do a test with a magnet if you are unsure. Our Docking dots™ create a perfect hanging spot on almost any surface that your Clingies™ won't stick to! Simply peel the backing off the Docking dots™ and stick!
3. What are your towels made from, will they shrink? Our prototype towels are made from 100% cotton. Through our testing we have noticed about a 5% shrink after several wash cycles. At this point the final material is 100% cotton but if our backers have suggestions we will listen!
4. How do I wash Clingies™? Washing Clingies™ is no different than any other towels. Clingies may stick to the inside of some washing and drying machines but this does not change the way they are cleaned or dried. I have over 40 cycles on some of our prototypes and they come out clean every time.
5. Will Clingies™ colors bleed? We have not experienced any bleeding of the colors but Like any other colorful clothing or towels we suggest washing your clingies™ with other colorful materials.
Risks and challenges
Unless the world comes to an end Clingies™ towels and the Docking Dots™ will be delivered, period. We have reached out to multiple towel manufacturers and they are ready to go.
This is not our first rodeo here on Kickstarter. We have launched and successfully funded 2 projects with support from over 10,000 backers!
Both of our previous projects were delivered almost perfectly on time!
Timeline - I have received samples from these manufacturers in a timely manner but I have not ordered bulk from them before. I have set the deliver date according to the manufacturers timeline they provided to me. I can only assume companies as large as the ones we will be working with have a good idea of their capabilities.
The work is done and our towels work exactly as shown in our video. There is no magic involved or unrealistic goals with our product, it truly is a simple design for simple people. We hit our funding goal, we hit the green button, we all get Clingies™ and Docking Dots™!Learn about accountability on Kickstarter
- (35 days)