Between family, friends, work, and play your life is a balancing act. You need useful products that support your on-the-go lifestyle while standing up to your training demands. The KarmaRu’s roll, carry, and lock design streamlines your routine and allows you to reap the benefits of foam rolling - wherever you train.
The KarmaRu was created for all athletes - anyone from a weekend warrior to a professional competitor. No matter the skill level, no matter the sport, there are certain universal challenges all athletes face. The KarmaRu was built to help conquer these setbacks.
Inspiration for the KarmaRu
A balanced life is a life well lived. This statement is our inspiration for all things KarmaRu, because we’ve experienced first hand the necessity of a well-rounded lifestyle and investing in products that coincide with our expectations.
The KarmaRu is a foam roller. Foam Rollers are crucial for athletes to release tension and soreness in muscles, promote healing, reduce stiffness and improve range of motion. The foam exterior of the KarmaRu features an innovative, increasing-depth pattern to provide firmer or softer pressure depending on the area utilized.
“Muscle works well when it’s very pliable and supple. In order to do that, you have to have some type of massage. Foam rolling is an excellent way to do that.”
- Brent Callaway, professional athlete performance coach
The KarmaRu goes wherever you go. A durable cotton/poly carrying strap detaches and doubles as a six-foot long stretch strap. Whether you wear it as a backpack or over the shoulder, the KarmaRu travels with you. The gym is no longer the only place you can maximize your workout, get out there and get training.
The KarmaRu stores and secures your belongings. The hollow space inside the KarmaRu is both waterproof and lockable, which serves as a safe place to store your valuables. Anyone who loves outdoor workouts or goes to a gym without lockers knows the value of security. The lockable lid fastens to the bottom of the KarmaRu, keeping the lid safe and secure and allowing for storage of bigger items such as a yoga mat or slacklining ropes.
All athletes have burdened sore muscles, injury, or falling short of maximum performance at some point during training - it’s part of the game. In our research, it was surprising to us that a vast amount of people don't take steps to combat or minimize these effects simply because it is inconvenient.
The KarmaRu makes it easy to amplify performance regardless of where or when you work out. We want all athletes to have access to improved injury prevention and overall athletic ability, without sacrificing convenience.
“Most of my athletes I’m telling to take a foam roll with them everywhere they go. It’s clunky, it’s big, you can’t fit it in your bag, you don't have any way to transport it. This is a product you can do that with. It’s very convenient. I know my athletes will be executing what I need them to on a regular basis.”
- Brent Callaway, professional athlete performance coach
In The Media
We are just a few people who want to help others expand on their active lifestyle. That’s why we chose Kickstarter to introduce our brand to the world. There has been no funding thus far other than our initial out-of-pocket investment to build a small team and create prototypes. We want to stay true to our small-business roots and build a product by the people, for the people.
Your funding support will go directly towards tooling the parts that make up the KarmaRu, allowing us to build the initial units to satisfy the Kickstarter demand. Creating tools for mass production is extremely costly. Your support will allow our small team to bring this high quality product to market and to you.
Even if you can't make a pledge at this time, sharing our Facebook, Twitter, and Pinterest pages with family and friends makes a world of difference in our efforts. We greatly appreciate it.
Timeline: What We've Done and Where We’re Going
The past 12 months have been spent developing the KarmaRu and fine-tuning the way it functions including the size, the look, and selecting long-lasting, light-weight materials. We have applied for a utility patent, created and tested countless prototypes, and surveyed hundreds of active individuals for their feedback during this process.
We’ve found ourselves with many advocates in the training, health, and wellness fields. Some have become a part of our rewards program, including professional beach volleyball player Matt Olson and rock climbing professional Heidi Wirtz.
Now that the KarmaRu has launched on Kickstarter, we have the opportunity to share our vision with the world.
Once the KarmaRu is funded, our first priority is making good on our rewards. We want to ensure all of our backers are 100% satisfied with both the KarmaRu and their experience backing our product. We will start tooling and begin production of the KarmaRu rewards. Our goal is to start delivering product in December (ideally before Christmas), but plan on sometime January at the latest.
Once our backers are happy, we will continue to build our brand’s reputation as well as begin selling the KarmaRu to the public online, and explore the possibility of selling in stores.
Ultimately, we want to offer other innovative training tools in addition to the original KarmaRu. We never want to lose sight of our mission to provide well thought-out, long-lasting products that inspire a balanced life.
More About Dustin
I spent many years in the performance training industry, helping athletes of all ages and abilities learn how to train better for their sport. Eventually I changed gears to go into manufacturing.
With the KarmaRu, I have the opportunity to combine the best parts of both careers by helping athletes improve their game with a product I designed and built.
The KarmaRu concept evolved from my time in the performance training industry. I saw the many benefits of using a foam roller, but also the challenge of taking this useful tool anywhere. Foam rollers simply weren't built to be portable - until now. Turning your foam roller essentially into a locking gym bag provides added functionality that is crucial to all athletes.
Risks and challenges
We have created countless prototypes and have been able to complete Design Verification Testing. Our next hurdle is to transfer the design to mass production. Once the the KarmaRu is funded, we can gear up for mass production of the product to fulfill our orders. To prepare for this phase, our materials have been sourced and a production team put into place.
Like any manufacturing project, our challenge will be ensuring all finished products are created 100% to specifications, properly tested and delivered on time. Through my work in manufacturing I have helped to bring dozens of product concepts to market and I have total confidence that my team will quickly get the KarmaRu production ready.
Black KarmaRu Bundle (Early Bird Pledge): Receive the complete KarmaRu package at our Early Bird price: the revolutionary KarmaRu in Black, the dry-fit workout shirt, and the durable embroidered towel.
Green or Purple KarmaRu Bundle (Early Bird Pledge): Receive the complete KarmaRu package at our Early Bird price: the revolutionary KarmaRu in Green or Purple, the dry-fit workout shirt, and the durable embroidered towel. Once funded, we'll send out a survey to get your color preference.
Receive one KarmaRu bundle (KarmaRu in Black or Blue, stretch strap, dry-fit workout shirt and workout towel) and try it out with a pro! 1-hour private lesson and a 2-hour game with Professional Beach Volleyball Player, Matt Olson. Lesson/game based in Southern California. Does not include airfare, hotel or incidentals. (4 available)
Exclusive Weekend at Torrey Pines Resort: Join KarmaRu creator, Dustin Townsend, for a round of golf at one of the world-famous Torrey Pines golf courses. Enjoy a weekend stay for two at The Lodge at Torrey Pines in luxurious La Jolla, California, minutes away from San Diego. Indulge yourself with a complimentary spa package and receive two complete KarmaRu bundles. Does not include airfare or incidentals. (4 available)
Rock Climbing and AcroYoga Retreat: Bring up to 5 people on a one day retreat in Boulder, Colorado. This is a full day retreat with professional rock climber Heidi Wirtz and AcroYoga goddess, Yuki Tsuji-Hoening. They will combine outdoor rock climbing, yoga, mindful movement, visualization, breath work and “AcroYoga for climbers.” In addition, all participants will receive the KarmaRu package. Scheduling must be made at least 3 months prior for all trips. Booking dates are subject to availability. (5 available)