Project image
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NZ$ 3,352
pledged of NZ$ 10,000pledged of NZ$ 10,000 goal
88
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 8 2014 8:53 PM UTC +00:00
Stephan PriestBy Stephan Priest
First created
Stephan PriestBy Stephan Priest
First created
NZ$ 3,352
pledged of NZ$ 10,000pledged of NZ$ 10,000 goal
88
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 8 2014 8:53 PM UTC +00:00

About

Whats in the book

Hi my name's Steve and I want to create an awesome coffee table style burger cookbook. The book will visually depict 50 unique burger recipes (and a few twists on old school favourites) and 50 side dish recipes, that perfectly match each burger recipe.

The book will cover the best fresh ingredients and fantastic sauce recipes to make the perfect burger. Plus the best cuts of meat to use and techniques for shaping and cooking the perfect burger patty. As an extra, I want to include tips and techniques for building your own smoker, for smoking foods that can be used in the recipes (especially bacon). There will also be vegetarian recipes and gluten free alternatives.

Using the concept, 'we eat with our eyes first', each recipe process will be illustrated with mouthwatering photographs and include step by step imagery and illustrations of how to assemble and cook each recipe.

I want to combine all these elements with strong imagery and engaging designed page layouts, with a light hearted tone and a bit of dry humour, to create a coffee style burger cookbook with amazing recipes that everyone will love.

Nashi pear and wasabi mayo burger
Nashi pear and wasabi mayo burger

 Me and Why the Burger Book

I'm a graphic designer and a photographer. For a number of years, food photography has been a well enjoyed hobby of mine. After being hired for a number of professional food photo shoots, I decided to make my own cookbook. I really enjoy cooking and pre-university days, worked in a few restaurants. Now I use cooking as a stress realease. Anytime I have a stressful day, I like to jump into my kitchen and create something amazing.

While coming up with the burger book concept, I started thinking about many of the foods we eat and how were not 100% whats in them. The worst of all is fast food. We are all guilty of one time or another in participating in generically flavoured fast food consumption. So why not try to create slightly healthier and tastier fast food recipes that show step by step instructions on how they are made while using the concept of 'we eat with our eyes first'.

I have really enjoyed coming up with these recipes and I'm looking forward to sharing them with everyone in the cookbook.

Onion rings with blue cheese sauce
Onion rings with blue cheese sauce

 What the funding will be used for

*R&D - A large part of the funding from kickstarter will be used for researching and development of the recipes. With the goal of 50 burger recipes, so far I have 32 recipe ideas, with 9 finalised and 19 side dish recipes, with 4 finalised. 

*Studio Lighting - Currently I'm restricted to using daylight for lighting the photos, which can be unreliable. With the studio lighting I'll be able to photograph the recipes at anytime of the day and in any location. 

*Hire a kitchen studio for cooking construction photos - my own kitchen is not very photo-genic 

*Software for designing the Ebook version 

*Props for the photos 

*Printing and distribution costs

Completion date

I'm planning to have the finished cookbook by june 2014 (hopefully earlier with your help)

Like my Facebook page www.facebook.com/theburger.book for regular updates, images and videos of the books process.

There is also a website coming soon.

Risks and challenges

My biggest challenge will be publishing the book. I have experience in making the rest of the elements and have even helped design the layout of 2 other cookbooks but this will be my first attempt at doing one of my own. If it generates enough of an interest on kickstarted, I'm confident it will be a success and this obstacle will be overcome.

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Support

  1. Select this reward

    Pledge NZ$ 5 or more About $3

    Receive 2 recipe cards from the book.

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  2. Select this reward

    Pledge NZ$ 15 or more About $10

    Receive 4 recipe cards and a copy of the Ebook

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    24 backers
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  3. Select this reward

    Pledge NZ$ 25 or more About $16

    Receive a signed copy of the burger cookbook

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    51 backers
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  4. Select this reward

    Pledge NZ$ 50 or more About $33

    Receive a signed copy of the book, the Ebook version and 6 recipe cards. Plus a thank you note

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    7 backers
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  5. Select this reward

    Pledge NZ$ 100 or more About $66

    Receive 2 signed copies of the book and a copy of the Ebook. Plus your name on the special acknowledgments page in the book with a big thank you!

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    2 backers
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  6. Select this reward

    Pledge NZ$ 250 or more About $164

    Receive 2 signed copies of the book and a copy of the Ebook. Your name on the special acknowledgments page in the book with a big thank you. Plus 2 A3 photo prints of any of the recipes (your choice) and an invite to the book release party, where you'll get to try some of the recipes (in Auckland, NZ)

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Funding period

- (30 days)