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An iBook textbook covering modern recording technology and practices.

What is AMPP (The Advanced Media Production Program)?

AMPP is a school that has grown out of classes offered over the past six years by In Your Ear Music and Recording.  Beginning in Fall of 2013, AMPP will grow to offer more than twenty diverse classes. 

Mission Statement -  “AMPP is an entrepreneurial program that brings disciplined craftsmanship together with innovative technology to help define the future of sound, sight and motion design. 

Our students are helping drive the dialogue about emerging approaches that are transforming creative media.” 

AMPP is taught by industry professionals, these courses are designed to engage students in innovation, creativity, and building strong industry connections with creative professionals, manufacturers, and potential employers. The curriculum is split into two types of classes: 

Core Courses which focus on the history, art, practice and technological standards of dynamic media. Areas of study include audio and music production, cinematic editorial, emerging digital cinema production, 3D animation and gaming, and screenplay development. 

Focused Discipline Courses which cover a wide range of lab-based study for sound producers, video production and post-production professionals.

iBooks

A huge part of the AMPP philosophy is the integration of technological innovation and creativity. So over the Spring 2013 semester AMPP will be phasing out written materials and textbooks, replacing them with the new iBook format. These iBooks will be loaded with audio and video examples, interactive quizzes, links, and study guides to re-enforce the information.

But these books aren't just for AMPP students, every textbook written for the AMPP program will be available on the iTunes store. We truly believe the AMPP textbooks will revolutionize the way digital media is taught. So we want to be able to offer these books to the general public, as well as our students.  

Where is the money going?

The money will be used for re-writing and programming the first iBook (Listen and Capture) in the AMPP program. Listen and Capture will be used by AMPP students as part of the program, and will also be available to the public on the iTunes store. And, if more than $9,800 is made, the extra money will go towards the creation of more iBooks for the remaining Core and Advanced Core Classes.

Listen and Capture

Listen and Capture is an audio foundation texbook which covers proper acoustics, microphone types and techniques, audio physics, audio history, computers and computer parts, and basic software used in recording and editing.

Here are some sample pages from Listen and Capture

Chapter 6: Microphones, Speakers, and Wiring
Chapter 6: Microphones, Speakers, and Wiring
Chapter 8: In The Box
Chapter 8: In The Box
Chapter 12: Audio For Video and Film
Chapter 12: Audio For Video and Film
Chapter 14: Finishing The Project
Chapter 14: Finishing The Project
Chapter 10: Time Based Effects
Chapter 10: Time Based Effects
Chapter 8: In The Box
Chapter 8: In The Box

The Remaining Core iBooks

*Editorial Storytelling is an introduction to motion visual editing techniques. Topics covered include editorial history, film editing history and techniques, importing media, transcoding options, organizing your project, basic editing techniques and media format and interchange workflow. 

*The Emerging Digital Cinema is about how traditional film and video production has been transformed by today lower cost technology. The book covers DSLR cameras, high resolution RED camera technology, production crew positions and their duties, preproduction, sets, use of tele-prompting, green screen techniques, location sound and much more. 

*The Art of 3-D is an introduction to the realm of 3D graphics. From dinosaurs to avatars and beyond this course explores the creative possible that 3D graphics brings to film, television and gaming. An exploration of 3-D graphical history, ideas, application, and practice. 

*Script is a screen writing and story development exploration. Traditional linear and non-linear plot development as used in gaming will be explored. Topics covered include preproduction, storyboards, animatics and interview techniques. 

The Advanced Core iBooks

*Sound Manipulation is a follow up to Listen and Capture. This book focuses on the start to finish process of recording a band, including running equipment, setting up for the recording, mixing and marketing. 

*Finishing The Story is the follow up to Editorial Storytelling. The book dives in the technology of high-def and cinema digital formats, codecs, proper data management and industry-accepted workflows. Color correction, titles, compositing and proper integration of Adobe Photoshop, After Effects and other support software will also be covered. 

*Mastering Digital Cinema is the follow up to The Emerging Digital Cinema. Further exploration in how traditional film and video production has been transformed by today’s technology. Advanced lighting, motion capture, multi-camera production, and complex workflows will be the focus. 

*Expanding Space is the follow up to The Art of 3-D. Further exploration of 3-D software, the techniques, and workflows. Topics covered will include mattes, particles, shading, light sourcing, and other advanced 3-D concepts. 

*indicates the AMPP iBooks, which can be produced if more than $9,800 is made from the kickstarter campaign.

Risks and challenges Learn about accountability on Kickstarter

The biggest challenge that AMPP faces is the financial burden of starting a new educational program. We need unique, modern teaching technologies that are currently unavailable. The textbooks currently available for teaching advanced media concepts are either out of date or a poor fit for the hands-on nature of our classes. We are exploring various funding options, including kickstarter for our iBook initiative.

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  • Pledge $15 or more
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    Credit as a “Friend of AMPP” in the finished Listen & Capture iBook. *The Delivery date is for the "Listen and Capture" textbook only.

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    Credit as a “Friend of AMPP” in the finished Listen & Capture iBook, as well as the finished product. *The Delivery date is for the "Listen and Capture" textbook only.

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    Along with getting credit as a “Friend of AMPP” in the finished Listen & Capture iBook, as well as the finished product. You will also receive the "Sound Manipulation" textbook upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    $60 or more gets you a credit as a “Friend of AMPP” in the finished Listen & Capture iBook, as well as the finished product. You will also receive the "Sound Manipulation", and "Editorial Storytelling" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    $75 or more gets you a credit as a “Friend of AMPP” in all five finished Core Course iBooks, as well as the finished product of Listen & Capture. You will also receive the "Sound Manipulation", "Editorial Storytelling", and "The Emerging Digital Cinema" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    $100 or more bumps you up to a “Contributor” credit in all five Core Course iBooks, and a copy of Listen & Capture. You will also receive the "Sound Manipulation", "Editorial Storytelling", "The Emerging Digital Cinema", and "The Art of 3D" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    Credit as a “Contributor” in all five Core Course iBooks. You will also receive the "Sound Manipulation", "Editorial Storytelling", "The Emerging Digital Cinema", "The Art of 3D", and "Script" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    Credit as a “Contributor” in all five Core Course iBooks. You will also receive the "Sound Manipulation", "Editorial Storytelling", "The Emerging Digital Cinema", "The Art of 3D", "Script", and "Finishing the Story" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    Credit as a “Contributor” in all five Core Course iBooks. You will also receive the "Sound Manipulation", "Editorial Storytelling", "The Emerging Digital Cinema", "The Art of 3D", "Script", "Finishing the Story", and Mastering Digital Cinema" textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    Credit as a “Contributor” in all five Core Course iBooks. Plus the complete collection of Core and Advanced Core textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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  • Pledge $1,000 or more
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    Credit as a “Contributor” in all five Core Course iBooks, and all four Advanced Core Course iBooks. Plus the complete collection of Core and Advanced Core textbooks upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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    This bumps you up again. For $2,500 or more you will be credited as a “Production Sponsor” in all nine books. Plus you will receive a copy of all nine upon completion. *The Delivery date is for the "Listen and Capture" textbook only.

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  • Pledge $5,000 or more
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    Credit in all nine iBooks and the AMPP website as a “Production sponsor, along with a copy of all nine iBooks. Plus you will also receive any new iBooks (beyond the nine listed) created for AMPP in the future. *The Delivery date is for the "Listen and Capture" textbook only.

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- (45 days)