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The FRESH AIR PILLOW. The World's Most Washable Pillow's video poster
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Funded!

This project was successfully funded on July 23, 2013.

Designed for comfort. Engineered for clean.

About this project

First and foremost, thank you for taking the time to check out our Kickstarter page. We truly appreciate all of the support!

The Project:

The Fresh Air Pillow has been through rigorous testing and research to make it extremely comfortable, and thoroughly washable. We like to say it is: Designed for comfort. Engineered for clean. It is the collaboration of my father, Rubin Rochlin and I over the last 25 years. He was a foam fabricator and pillow manufacturer over 50 years ago when he realized the shortcomings of pillow design. Together, we patented his original work on open cell foams and now I have a trademark and a patent pending on his dream pillow. It all may have happened sooner if he were still here.

The ugly truth of other pillows...

What happens in your pillow, unfortunately, stays in your pillow. There are literally thousands of dust mites living, breeding and defecating in your pillow every day. 

According to the Asthma and Allergy Foundation:  

"Dust mites may be the most common cause of year-round allergy and asthma. About 20 million Americans have dust mite allergy... Having dust mites doesn't mean that your house isn't clean. In most areas of the world, these creatures are in every house, no matter how immaculate. But it is true that keeping your home as free of dust as possible can lessen dust mite allergy." http://www.aafa.org/display.cfm?id=9&sub=18&cont=228

But Dust Mites aren't the only thing lurking in your pillow..

Wash it hot or wash it cold, but please wash it!

You need temperatures of at least 130 degrees to kill dust mites. These little critters contribute to asthma and allergy attacks for the sixty million who suffer from this in the United States alone. In addition to dust mites and their feces, studies show pillows also contain mold and bacterial organisms. A two year old bed pillow can contain one tenth or more of its weight from these allergens!! Yuck!!

The "open cell" foam technology, combined with the ability to remove the pillow's inner core in seconds, allows you to deep clean your Fresh Air Pillow from the inside out- in just one cycle of your conventional washer and dryer. This allows you to actually get your pillow clean to the core and wash out the dust mites, their feces and carcasses, and the mold and mildew that grows deep inside because of atmospheric moisture. Don't just cover your pillow with a thin piece of fabric like a dust mite cover. These covers are effective in keeping the mites from coming out of the pillow, but are they effective t keeping the dust mite feces from escaping?After all, the real allergen is the feces and fungus. And if you think bout it, just covering something dirty doesn't make it clean....I mean, you can put on a fresh pair of underwear... but you still need a shower! Seriously bro, and use some soap.

But don't take our word for it... here's some independent research-

http://ohioline.osu.edu/hyg-fact/2000/2157.html

http://www.ehso.com/ehshome/dustmites.php

http://www.sciencedaily.com/releases/2005/10/051015093046.htm

Did we need to sacrifice comfort to make it so washable?

No way Hombre!!! This final product is the accumulation of over 25 years of trials and working prototypes with major foam manufactures in the US and their endless different foams. Combining all the factors that make a great pillow (support, coolness, softness, flexibility, adjust-ability, wash-ability, durability) was very difficult. We have tested and tested all of these over the years and owe much thanks to my many friends and family who helped in the process. When our funding is successful, we will be able to manufacture the Fresh Air Pillow with a foam that is not only exclusive to us, but is the best performance foam we have ever found. It is a highly open cell foam, which were usually brittle and stiff, but our years of testing and formulating have resulted in an open cell foam that is silky soft, and yet surprisingly strong and resilient. We did a blind comparison with a high-end luxury down pillow (that cost $270) and the Fresh Air Pillow was chosen 50% of the time... that was before we told them about the nasty things in the down pillows! We are extremely confident that you will absolutely love the feel of the Fresh Air Pillow.

Now, you may be saying, "Hey, my pillow says it can be washed." and you'd be correct. But the Fresh Air Pillow is the only pillow designed to be washed every week if you like, in one cycle, and the resilient, high-performance foam was designed to be long lasting. Other pillows are a pain in the neck to wash, take all day, need tennis balls in the dryer, for multiple cycles, and then break down so much they're only recommended to wash once a year. ugh, gross! 

http://www.apartmenttherapy.com/how-to-wash-a-pillow-42606

Here's the custom art for the Fresh and Grody pins:

Fresh "Keepin it Fresh!"
Fresh "Keepin it Fresh!"
Grody "Dusty here jist left y'all a present"
Grody "Dusty here jist left y'all a present"

How we plan to pull it off:

Our US assembly factories already have tooling set up. The money raised on Kickstarter will be used for ordering the minimum amounts of materials for production.  Each material requires minimum orders to get it at a reasonable cost, and the foam manufacturer cannot produce this exclusive foam without costly set up fees, unless we have a large enough order. Our $18,884 minimum goal will allow us to produce a little more than 300 pillows and give enough production to our supply houses, sewing and manufacturing to meet the minimum requirements. Because our manufacturers are all experienced, large-scale companies, we will gain economies of scale on larger orders and they can fulfill those more efficiently. The more sales we make, the easier it will flow and the cost per unit will go down. Our manufacturers have open capacities to produce these in the thousands per day. Let’s get them busy and bring home some U.S. jobs.

Where will the money go?

  • Kickstarter fees
  • Amazon (credit card processing) fees
  • Outer shell casing material
  • Inner core casing material
  • Exclusive open cell polyurethane production and set up
  • Pre-cutting of raw materials
  • Sewing
  • Die cutting and assembly plan
  • Setting up further production and quality control
  • Marketing
  • Further patent and trademark work
  • Rewards
  • Shipping and packaging

I am extremely excited to finally launch the Fresh Air Pillow! I am thrilled to be working with exceptional manufacturers that support American labor. Whatever amount you donate, from $1 - $1,500, I know you will get more than your value and I appreciate it more than I can show!! Thank you!! As a backer of other products on Kickstarter, I truly hope that someday I am able to contribute to fulfilling your dream!

Sincerely,

Scott Rochlin

Risks and challenges

MANUFACTURING:

One of the primary challenges when dealing with any physical product is in manufacturing. This product has to hold up to a standard higher than other pillows because of the repeated machine wash cycles it will endure. Rest assured, our US manufacturers and our suppliers are some of the very best at what they do. From our foam manufacturing plant to our production sewing factories, we’re dialed in with professionals.

When were funded (of course, that is the wish) I will be personally assuring all quality control measures are being maintained. And the process will remain the same as we get ready to manufacture more units after our kickstarter campaign.

LEAD TIME & DELIVERY:

Knowing the exact timeline for production from start to finish is never easy to judge. Thanks to all of our samples over the years and the tight relationships we've built, we're confident that we can finish all orders within our timelines upon the conclusion of this campaign. Because their reputations are also involved, all our manufacturers and suppliers want to make sure the product is absolutely perfect upon completion for the first run through. They are true professionals and would rather over deliver and under promise, than to do the opposite. In the case that any delays do arise all backers will be informed immediately and kept up to speed with all updates. Our future production orders will move at a much higher speed, with inventories always in stock if we raise enough here.

Learn about accountability on Kickstarter

FAQ

  • Yes, we have a safety zipper to allow you to open this with a simple safety pin and remove as much or as little as you wish. This will not only adjust the height, but automatically allows you to adjust the softness and firmness as well.

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  • Yes, we will be offering additional “Super-cells” for just a few dollars a board foot. We feel we found the optimum amount for each pillow. They should contain about six board feet of these super open cell foam pieces and each board foot adds quite a bit to the pillow. You can add or subtract as much as you like.

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  • No, memory foams and some others may give off strong smells. Our open cell polyurethane foam does not. This type (off-gassing as it is known as) is common in memory foams or low quality urethane foams. The foam we are using was developed specifically for the bedding and medical industry. The openness allows air to come in and out easily for great breathability. We have done extensive testing on this and hundreds of other foams over many years. You can feel comfortable that we have found little, if any smells from this foam, even before the first wash.

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  • While nothing lasts forever, this pillow should last for many years. You can wash this pillow over and over and it just gets better. The high quality foam in this Fresh Air pillow will not break down with years of use and washings. The foam industry uses a battery of tests for compression, deflection, tensile strength, tear strength, elongation and more. We have found the optimum on all factors. We recommend that you use a perfume free laundry detergent and of course...keep the guys gym socks out while laundering...

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  • 1.Absolutely. Because it is a soft, flexible and highly open cell polyurethane foam, you can hand roll it or really compress it by using a vacuum bag.

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  • Yes…and then some. Click onto some of the links above in our project page to learn more.

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  • The magic of this pillow is its complete washability. Yes, you can wash everything and you can do this over and over in dust mite killing 130 degree water! Simply remove the inner core from the zippered outer shell and throw into the regular wash with your bed sheets. We recommend non-perfumed detergents like Tide-Free and Clear. After one cycle, put in the dryer and the Fresh Air Pillow usually dries in 30 minutes, but may take longer depending on how hot your dryer is and if your load is full. After the dryer...put it back together, zip it and your done. Yes...no fluff

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Rewards

  • You selected
    Pledge $1 or more

    8 backers

    A Big Thank you. Every dollar counts. You get a King Size Thanks and become a friend of FRESH.

    Estimated delivery:
  • You selected
    Pledge $5 or more

    1 backer

    For your generosity, you will get a “Fresh” and “Grody” buttons to pin on your pillows to say they have just been washed (Fresh Pin) or they need a cleaning (Grody Pin). Or, pin ‘em to your jean jacket cool guy. Free Shipping in USA. Add $5 to Canada and $10 international.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $59 or more

    59 backers All gone!

    Congratulations early bird. Your the first to purchase the “Fresh Air Pillow”. This pillow is quite simply the cleanest,most comfortable Mutha-Fluffin' pillow you’re ever gonna own. Free US shipping. For Canada, add $20 and $40 elsewhere. Suggested retail price for this pillow is $99.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $59 or more

    21 backers All gone!

    Congratulations. You have joined the Kickstarter party and are among the first to purchase the “Fresh Air Pillow”. This pillow is quite simply the cleanest,most comfortable Mutha-Fluffin' pillow you’re ever gonna own. Free US shipping. For Canada, add $20 and $40

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $69 or more

    3 backers Limited (197 left of 200)

    We owe you our gratitude, You are also among the first in the world to purchase the “Fresh Air Pillow”. FREE US shipping. For Canada, add $20 and $40 elsewhere.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $79 or more

    1 backer Limited (199 left of 200)

    You just got a virtual high-five my friend! You are also among the first in the world to purchase the “Fresh Air Pillow”. FREE US shipping. For Canada, add $20 and $40 elsewhere.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $119 or more

    70 backers Limited (30 left of 100)

    Twice as Nice: Why have a pillow fight over who gets the Fresh Air Pillow! Get you and your partner one and have a pillow fight anyway. This reward is for one pair of pillows and pairs won't grow inside this pillow. FREE US shipping. For Canada, add $25 and $55 elsewhere. Retail price for this deal will be $198! Hot Dang! What a deal.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $129 or more

    10 backers Limited (190 left of 200)

    Double your pleasure... Use one to support your head and shoulders and one to elevate your feet...or your ego, because you my friend, have a sweet set of bad-a$$ pillows. FREE US Shipping. For Canada add $25 and $55 elsewhere.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,500 or more

    1 backer All gone!

    Hey Daddy Warbucks, You will enjoy 4 Fresh Air Pillows! You get to star in your very own Fresh Air Pillow video, or direct Scott to do whatever you desire... I'm thinking: swimming in cream corn or Rodeo... You will also be the leader of our Pillow Fight Brigade at the 2014 Annual Pillow Fight Day in Seattle. We'll equip you with a team t-shirt, bullhorn and all.You will also get breakfast before the event, and a cool drawing of a goat. It's like the best prize package ever.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $2,500 or more

    0 backers Limited (1 left of 1)

    The Fresh Air Mattress Cloud.
    The World’s Most Washable Deluxe Bed Topper. According to Dr. Tierno on the Today show (see our video), the bedroom is the second dirties place in the home. You will participate in the design and development of this incredibly comfortable and most washable bed topper. Still in the development stages, our patent work has begun and you will be part of the design and development team that helps bring bedding into the new era of clean. You are invited to meetings about this, be named as part of the design team and of course receive one of the first King size bed toppers we complete. This is the only bed topper that you can completely pull apart and wash in a conventional machine. Because of the sophistication, design and material, we expect this to eventually retail for about $395 to $495 in stores. The "Cloud". Meetings by Skype or fine.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (39 days)