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We want YOU to be part of our tribe!
We want YOU to be part of our tribe!
227 backers pledged $43,215 to help bring this project to life.

About

Meet MÅURICE: A PASTRY LUNCHEONETTE project video thumbnail
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$43,215

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While a luncheonette is not a new concept, MÅURICE will redefine the experience by bridging the gap between Pastry Shop, Bakery and Diner.

MÅURICE's signature Black Pepper Cheesecake
MÅURICE's signature Black Pepper Cheesecake

OUR VISION:

Our primary purpose at MÅURICE is to feed people delicious food and stylish pastries in a humble, charming yet efficient café setting.... Quality, flavor and atmosphere are paramount.

At MÅURICE, our excitement for fresh ingredients, local farmers, time-tested technique and diverse cultures will be contagious.

Our goal at MÅURICE is for every person who walks into the room to feel a part of our enthusiasm. Every customer should walk away feeling inspired, comforted, fulfilled by our light, flavor-focused desserts and the culture. And they will have a new understanding of the varied repertoire of a pastry chef. 

For more of chef Murray's musings, visit this sweet blog: www.thecookbookchronicles.com/blog/?p=4661‎

Warm Pavlova...just for you!
Warm Pavlova...just for you!

OUR MENU:

We will prepare packaged and cut to order goods throughout the morning and day, celebrating ingredients sourced from local distributors and regional farmers.

WHAT IT WILL TAKE:

START-UP COSTS...Total start up costs for the luncheonette are $120,000.00. Start-up costs include all needed equipment for the café, new structures like the bar/banquettes, chairs, stools, small wares, renovations to the building, necessary permits, licenses and opening inventory.

We are SOOO CLOSE!!!!! LEASE IN HAND, LIQUOR LICENSE IN, COMMUNITY & NEIGHBORING BUSINESSES EXCITED, CONTRACTOR & ARCHITECT HIRED, STAFF ON BOARD, READY, SOO READY.....

I have raised $50,000.00 from angel investors, with an added bonus of some needed equipment (a fabulous Carpigiani LB 100 gelato machine, two tall reach in refrigerated units, one low boy freezer, kitchen-aid mixers, sinks, work tables), beautiful Italian Marble for the countertop of the bar to be cut & treated, various pastry small wares...It is amazing how much we have in waiting, ready to be put to work! We are 70% to where we need to be.

WE ARE ALL IN. ARE YOU?

We're so close. But now I'm reaching out to you to help MÅURICE fill the gap, to "put a ring on it", as it were. I'm asking for your support for and involvement in our sweet little luncheonette. By backing our campaign you help us to create a new roost for pastry, a new place to share with those you love and a place to celebrate the sweeter things in life, day or night!

Our worst case scenario would be to open undercapitalized. We are minding the gap with open arms. It takes a village.

HOW DO WE PLAN TO GIVE BACK?

We take your decision to support us very seriously. We mean it when we say we want to invite you to be part of our tribe. We want that feeling of belonging to be the main vein running through MÅURICE. As such, we hope you will share this campaign with others so that your tribe will become a part of ours!

We, my future kick ass team, myself and MÅURICE deeply appreciate your interest. Our table is always set for you...

2012 PDX Tastemakers Calendar Shoot
2012 PDX Tastemakers Calendar Shoot

Risks and challenges

When it comes to risks and challenges of this project, MÅURICE...the biggest challenge I see is simply not doing it. This luncheonette has been in the works for a good decade but it wasn't until I moved to Portland that I knew this would be the perfect launching point and home to open my first business.

I have been able to connect with and contribute to the culinary community at large in Oregon and Washington. I've befriended regional farmers, tackled various fundraising projects for MÅURCE, with very little resource of my own. It's with sheer will and passion that continues to drive me... and of course, the amazing support of my ever-growing community, which spans east and west.

BIG PLAN & FUTURE PROJECTION:

MÅURICE will be fully funded in 30 days and we will become a fixture in the stylish West End. This will be our flagship shop.
In the next 5-10 years, my dream is to have a Portland, OR to Portland, ME connection...so, this really is just the beginning of a long, prosperous relationship!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Daily Pastry Musings, crafted by the curator of MÅURICE, Kristen D. Murray, emailed to you for the duration of the Kickstarter campaign + Our Eternal Thanks & Loyalty!

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    Pledge $25 or more About $25

    A Free Cookie on your first visit to our shop...estimated opening Sept/Oct 2013+ Daily Pastry Musings, crafted by the curator of MÅURICE, Kristen D. Murray, emailed to you for the duration of the Kickstarter campaign + Our Eternal Thanks & Loyalty!

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    16 backers
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    Pledge US$ 35 or more About $35

    WISHING TREE!!!!! Your Name, Hand Cocoa Painted on a recycled piece of paper, bound with brightly colored yarn & ribbon to be tied on our Wishing Tree (right in front of our space!), add personal wishes, if you fancy! + Wishing Tree Instagram Pic's to be emailed to you for the duration of the Kickstarter campaign...Imagine how amazing this tree will look once all of your wishes have ALL been added! When the doors at MÅURICE open, these beautiful wishes, names and token's of your support will remain with us inside our space, strung over the door as a blessing to MÅURICE + A Slice of our Seasonal Teacake on your first visit to our shop + Our Eternal Thanks & Loyalty!

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    29 backers
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    Pledge $50 or more About $50

    Sweet Bonus Surprise: An exclusive reward for all backers, regardless of the pledge amount, to be picked up in December at MÅURICE for an additional added $50.00...I am afraid that this bonus will not be an option for shipping. Try Our Prized MÅURICE Buche de Noel, with Juniper Orange Crémeux, Candied Kumquats, Classic Meringue Forest Mushrooms & Burnt Orange Taffy Tongues...perfect for the holiday's, Non?! Oui...

    The Pledge dollar amount and the reward level dollar amounts are separate options when you make your pledge, so, for example, if you signed up for the wishing tree at $35.00, you can specify an $85.00 pledge to add on a $50.00 MÅURICE Buche.

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    Pledge $65 or more About $65

    Be the first of our customers to enroll in and receive our Community Supported Pastry Parcel...CSPP: two dozen of our "pint-size" cookies.CSSP will be ready to be picked up bi-monthly, opening month...shipped "Tout sweet" I think it should be, no? + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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    42 backers
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    Pledge $95 or more About $95

    Reward #3...CSPP: with the addition of a pint of our homemade ice cream/gelato/sorbet, with a jar of our choice topping...CSPP to be picked up at our shop bi-monthly, opening month + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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    24 backers
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    Pledge $125 or more About $125

    A reserved spot in our first pastry class at MÅURICE, with special guest and Valhrona specialist, Pastry Chef Alex Espirtu (we will Skype the class if you are one of our "Dearest yet not so Nearest") + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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    Ships to Anywhere in the world
    Limited 24 backers
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    Pledge $250 or more About $250

    EXCLUSIVE MÅURICE APRON: limited addition, hand sewn apron, with our logo and sweet floating front pocket. This apron was inspired by a trip I made to Strasbourg, France with Robert Reynolds in 2010. I fell in love with the design, colors and pattern. I am very excited to share this special reward with you and your friends...We will wear these aprons in the luncheonette and they will not be for sale to the general public...So, part of this fab reward is: pure & tangible exclusive love! (Apron to be shipped December 2013) + One Breakfast Pastry & hot beverage of your choice on your first visit to our shop + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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    Limited 16 backers
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    Pledge US$ 500 or more About $500

    You and a guest are invited to a special "Dessert for Dinner" at MÅURICE. This dinner party will be a collaboration, with special guest's Jesse Manis & Aubrey Lindley of Cacao Chocolate Shop. Our last "Dessert for Dinner" showcased my signature Black Pepper Cheesecake, Geranium scented Pain Perdu, Duck Egg Flan with Chocolate Consomme, Cocoa Puff Palmier, Walnut Gateau with Candied Quince,Truffles, Bon Bon's and Petite Macaroons...Can't wait to surprise you with some new recipes that I've been working on and a preview of treats that will be made exclusively for Cacao Chocolate Shop in 2014! + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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    Limited 12 backers
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    Pledge $1,200 or more About $1,200

    MÅURICE WOULD LIKE TO OFFER YOU FIRST DIBS ON OUR ANNUAL COMMUNITY PASTRY PARCEL: first parcel to include three Baked Holiday Treats, our "pint sized" Macaroon Cookies, Kumquat Marmalade, Sultana Raisin & Hazelnut Truffles with a hint of Jacobsen Sea Salt and a Pint of Our Burnt Sugar & Chocolate Cajeta Sauce!

    PASTRY PARCEL's will be ready for pick up bi-monthly. We are happy to ship if you are not in the Portland Area...Dearest yet not so Nearest- we will come to you!

    This reward may take a little bit of patience but it will stretch out your contribution over time and be a wonderful reminder through the year for what you have helped to establish...MÅURICE could not do this big jump without your support and love!

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    5 backers
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    Pledge $5,000 or more About $5,000

    KARMIC GOLDEN TICKET: You and 4 guests are invited to an exclusive Luncheonette Pique-nik Party at MÅURICE w/fresh juice's, house made soda's and paired libations + a market basket to take away, filled with some of our favorite items from local farmer's, homemade preserves, our lavosh crackers and an exclusive mason jar of local hop flower macaroons! We will enjoy the pleasures of a pique-nik indoors at MÅURICE with a heartfelt promise that this will be a good time for all! + Original Print of MÅURICE, designed, sketched and painted by local artist Michael Paulus.
    (If you are one of our "Dearest yet not So Nearest"- we will ship you the Original Print and deliver a heartfelt promise that we will be including a special Pique-nik surprise in your parcel! + Wishing Tree!!!!! + Our Eternal Thanks & Loyalty!

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Funding period

- (30 days)