About this project
What is Watermelon Magic?
Watermelon Magic is the story of a farmer’s daughter who discovers the joy of growing and sharing everyone's favorite summertime treat. Time-lapse photography and still-image filmmaking bring nature to life and reveal the incredibly captivating growth of plants from seed to sprout to flower to fruit. Created for giant screen (IMAX) theaters in science centers, this 38-minute film is educational without being heavy-handed, and truly inspires scientific inquiry and an appreciation for one of our most basic human needs: healthy food.
Funds raised through this Kickstarter project will be used to prepare and present the film at the 2013 Giant Screen Cinema Association’s Symposium in Galveston, Texas this spring. It is at the GSCA Symposium that science centers and IMAX theaters from around the globe will see our film for the first time and decide its future. Your donations will cover our travel and conference expenses as well as some of the final editing, music mastering, animation, and color polishing required to make it look and sound its best on the big screen. We are almost there, but Spring Garden Pictures needs your help!
What is Spring Garden Pictures?
Spring Garden Pictures is a non-profit 501(c)3 organization that produces films and educational programs that cultivate individual and community connections to nature. We believe that everyone should have access to healthy foods, and Watermelon Magic aims to plant the seed of awareness about how fruits and vegetables grow in the minds of young children. Because we are a non-profit organization, your contribution to bring Watermelon Magic to the big screen is tax-deductible.
Spring Garden Pictures was founded by Richard Hoffmann and Donyale Reavis in 2009, when they saw the need for innovative science-themed children's programming. By creating story-based films, we hope to spark the interest of children in science subjects so that they will become lifelong learners.
Risks and challenges
The big challenges for Watermelon Magic are three-fold:
- Its message is unprecedented: A film about growing food has never been made for the giant screen, even though it is such an important topic to our daily existence.
- Its story-telling style is unparalleled: The vast majority of science films are traditional documentaries that employ a narrator and follow a standard formula.
- It looks REALLY different from most IMAX films: This film is made entirely with high resolution digital still images, not IMAX film, and the juxtaposition of still-film and time-lapse images are very distinctive.
We believe that the differences in Watermelon Magic are precisely what make it so compelling.
- Unprecedented topic? YES! Just because there has never been a major science theater film about plants, gardens, agriculture or food doesn’t mean there shouldn’t be one! Many individuals and communities have made videos about this important topic-- but our film would be accessible to much larger audience. The topic of healthy eating has never been more relevant in our country, and this is a film that directly impacts our daily lives.
- Unique story-telling? YES! We chose fiction over a documentary approach because narrative storytelling appeals to a broader audience, and has a greater ability to touch the hearts of young children.
- Visually distinctive? YES! Our finely honed cinematic technique serves to enhance one of the core scientific messages of the film - that plants are alive! By showing people in shutter-burst motion and plants in fluid motion, we are turning our perception of time on its head to reveal the secret lives of plants. One 16-year old who saw the film at the Wild & Scenic Film Festival said, “The style made the film magical - it wouldn’t have had the same power if it were all in regular motion”.
With your support, we can demonstrate to the science museums that the public is indeed ready for Watermelon Magic!Learn about accountability on Kickstarter
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