Funded! This project was successfully funded on March 22, 2013.

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"Watermelon Magic" is a small film with a big dream: to play on the GIANT screens of IMAX® theaters!

What is Watermelon Magic?

Watermelon Magic is the story of a farmer’s daughter who discovers the joy of growing and sharing everyone's favorite summertime treat.  Time-lapse photography and still-image filmmaking bring nature to life and reveal the incredibly captivating growth of plants from seed to sprout to flower to fruit. Created for giant screen (IMAX) theaters in science centers, this 38-minute film is educational without being heavy-handed, and truly inspires scientific inquiry and an appreciation for one of our most basic human needs: healthy food.

Funds raised through this Kickstarter project will be used to prepare and present the film at the 2013 Giant Screen Cinema Association’s Symposium in Galveston, Texas this spring.  It is at the GSCA Symposium that science centers and IMAX theaters from around the globe will see our film for the first time and decide its future.  Your donations will cover our travel and conference expenses as well as some of the final editing, music mastering, animation, and color polishing required to make it look and sound its best on the big screen.  We are almost there, but Spring Garden Pictures needs your help!

What is Spring Garden Pictures?

Spring Garden Pictures is a non-profit 501(c)3 organization that produces films and educational programs that cultivate individual and community connections to nature.  We believe that everyone should have access to healthy foods, and Watermelon Magic aims to plant the seed of awareness about how fruits and vegetables grow in the minds of young children.  Because we are a non-profit organization, your contribution to bring Watermelon Magic to the big screen is tax-deductible.

Spring Garden Pictures was founded by Richard Hoffmann and Donyale Reavis in 2009, when they saw the need for innovative science-themed children's programming. By creating story-based films, we hope to spark the interest of children in science subjects so that they will become lifelong learners.

Risks and challenges Learn about accountability on Kickstarter

The big challenges for Watermelon Magic are three-fold:

- Its message is unprecedented: A film about growing food has never been made for the giant screen, even though it is such an important topic to our daily existence.

- Its story-telling style is unparalleled: The vast majority of science films are traditional documentaries that employ a narrator and follow a standard formula.

- It looks REALLY different from most IMAX films: This film is made entirely with high resolution digital still images, not IMAX film, and the juxtaposition of still-film and time-lapse images are very distinctive.

We believe that the differences in Watermelon Magic are precisely what make it so compelling.

- Unprecedented topic? YES! Just because there has never been a major science theater film about plants, gardens, agriculture or food doesn’t mean there shouldn’t be one! Many individuals and communities have made videos about this important topic-- but our film would be accessible to much larger audience. The topic of healthy eating has never been more relevant in our country, and this is a film that directly impacts our daily lives.

- Unique story-telling? YES! We chose fiction over a documentary approach because narrative storytelling appeals to a broader audience, and has a greater ability to touch the hearts of young children.

- Visually distinctive? YES! Our finely honed cinematic technique serves to enhance one of the core scientific messages of the film - that plants are alive! By showing people in shutter-burst motion and plants in fluid motion, we are turning our perception of time on its head to reveal the secret lives of plants. One 16-year old who saw the film at the Wild & Scenic Film Festival said, “The style made the film magical - it wouldn’t have had the same power if it were all in regular motion”.

With your support, we can demonstrate to the science museums that the public is indeed ready for Watermelon Magic!

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  • Pledge $10 or more
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    11 backers Limited (1989 left of 2000)

    For $10 (ooh! tax-deductible!), you and director Rich Hoffmann will become lifelong friends on Facebook. He will also high-five/hug you the next time he sees you. Your choice!

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    12 backers

    For $20 (tax-deductible) you can download the soundtrack to the film on your computer, receive special thanks on our film's website PLUS the Facebook forever friendship and the high-five/hug.

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    71 backers

    Sweet! For only $35, you will receive a limited edition pre-release DVD of "Watermelon Magic" PLUS all of the above. And of course, that $35 is tax-deductible.

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    38 backers

    You're really awesome! For your $50 tax-deductible donation you will receive a signed copy of the DVD and a packet of watermelon seeds PLUS all of the above.

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    12 backers

    Now we're talking! For your tax-deductible $75 you will receive a signed DVD of Rich's acclaimed "Fridays at the Farm" PLUS all of the above.

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    25 backers All gone!

    Yes! Exclusive for you, our $100 friend! For your $100 tax-deductible donation, you will get a limited edition 8 x10 film still print of the film (your choice from 5 options) PLUS the two DVDs, the soundtrack download, the seeds, the thank you and the high five/hug.

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    7 backers All gone!

    Wow! You rock! For your tax-deductible $150 donation, we will pre-screen "Watermelon Magic" at your school or home. Imagine being the proud parent who brings this film to your elementary school for a screening this spring - before its official release! BONUS: If you live within 50 miles of Philadelphia, Rich Hoffmann will personally emcee the event! PLUS the two DVDs, the soundtrack download, the seeds, the thank you, the everlasting Facebook Friendship and the high five/hug.

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    5 backers Limited (5 left of 10)

    Hooray! For your $150 tax-deductible donation, you will get a limited edition custom-made Blu-Ray DVD of the film, PLUS "Fridays at the Farm", the soundtrack download, the seeds, the thank you and the high five/hug.

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    11 backers Limited (4 left of 15)

    Awwwright! Exclusive for your $250 tax-deductible donation, you and your guest are invited to a screening of the film at Hillside Farm in Media, PA (where the film was shot) with Rich Hoffmann as your host. A pizza dinner is included, baked in an authentic cob oven. PLUS the two DVDs, the soundtrack download, the seeds, the thank you, the everlasting Facebook Friendship and the high five/hug.

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    6 backers

    You are a gem! For your generous $500 tax-deductible donation, we invite you and a guest to the Philadelphia premiere of the film, and our highly anticipated and much ballyhooed after-party. PLUS the two DVDs, the soundtrack download, the seeds, the thank you, the everlasting Facebook Friendship and the high five/hug.

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    4 backers Limited (6 left of 10)

    Oh my goodness! For your gracious $1000 tax-deductible donation, you will receive an exclusive limited-edition handsomely framed 8x10 print from the film as well as an invitation for you and one guest to attend the Philadelphia premiere of Watermelon Magic and the bumpin' after-party! PLUS the two DVDs, the soundtrack download, the seeds, the thank you, the everlasting Facebook Friendship and the high five/hug.

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    1 backer

    Whoa. You are like a serious VIP. And that's exactly what you will be at Philadelphia Premiere! For your much appreciated $2000 tax-deductible donation, you will also be credited in the film as a vital sponsor to this great work. You will receive an exclusive limited-edition handsomely framed 8x10 print from the film as well as an invitation for you and one guest to attend the Philadelphia premiere of Watermelon Magic and a spirited after-party as VIPs! PLUS the two DVDs, the soundtrack download, the seeds, the thank you, the everlasting Facebook Friendship and the high five/hug.

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    0 backers

    Are we dreaming? Are you really out there? For you, our faithful friend, we offer all that we can. For your $5000 tax-deductible donation, you can come to the Hillside Farms dinner and screening, be our VIP guest at the Philadelphia premiere, get a beautiful 8x10 framed print from the film, on-screen credit at the end of the film, a pre-screening of the film at the school or home of your choice emceed by Richard Hoffmann, PLUS the 2 DVDs, the soundtrack download, the seeds, the Facebook Friendship, the high-five.... you get it all, including our sincerest thanks and deepest gratitude.

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Funding period

- (30 days)