** After Kickstarter ends you'll be able to buy the Almanac and find out more information about the project over on our website ** www.thechallengersalmanac.co.uk
WHY START THIS PROJECT?
We believe the playing field has been levelled. That the future of business belongs to people who are prepared to challenge the status quo.
We are a small, passionate team whose own business experiences lead us to seek out a different type of inspiration. Our journey revealed a World full of people with incredible stories to tell. People with ideas that turned us on. People who won't take no for an answer. Who have stuck to their guns and created businesses worth so much more than the money they make.
With this project we want to bring these people together to inspire others as they've inspired us.
'I'm thrilled to have been included in the creation of the Almanac, if I wasn't I'd be itching to be part of the next issue. An inspiring and insightful book featuring a brilliant collection of the brightest people challenging the way business is done today.' Helen Redstone, eatbigfish
SO WHAT EXACTLY IS THE CHALLENGER'S ALMANAC?
The Challenger's Almanac is a new annual business publication.
It isn't your run of the mill business book. It hasn't been created by men in suits or business experts with 1000 years experience. Instead it's been brought together by us.
Over the last year we've collected Challenger's stories and the advice from experts who have helped build Challenger brands.
We've never written a book (let alone a book on business!) But, thanks to the power of an idea and the warmth and generosity of all the people who have contributed, we now have something that we are proud to present to you on Kickstarter.
The Challenger's Almanac features thinking from
The godfather of Challenger Brands. The speaker of one of the most watched TedTalks of all time. The A-list celebrity revolutionising family products. The accountant who is redefining client relationships. The man who is getting his town making jeans again. The women who is helping to fix the future. The eyewear brand that’s given 500,000 pairs of glasses to people in need. The clothing company who wrote a manifesto celebrated by over 100 million people. The market researchers that take inspiration from freaks and geeks. The scheme that takes a small amount of turnover and changes the world with it. The designers who have visually branded some of the world’s most successful Challengers. The guy heading up the rise of the maker.The paint company taking on its industry. The certification that represents the world’s most responsible brands. The young entrepreneur whose business is a force for good. The beer club that champions the little guys. The founder of the nicest creative blog in the world. The women who champion equality in the workplace. The cartoonist who consults for the world’s biggest brands. The creatives carving out time for creativity. The travel company with a thirst for new challenges. The guys who stand for doing the things that matter. The agency that rebels against traditional marketing. The sustainable apparel company creating a new category. The confectionary company with a penchant for good. The woman who will change the way people give. The serial entrepreneur who thrives on failure. The King of Shoreditch.
The design of the Almanac
We aren't claiming to be business experts ourselves, so we didn't want to project our own opinions onto the readers of the Almanac. For that reason we have kept the design as clean and simple as possible. We haven't written introductions for our contributors. We haven't dressed them up in costumes or got them to strike posses to reflect their 'personality' (although there did happen to be a giant red monster at the Peppersmith office the day we were there!)
Instead we have presented each article exactly as it was written and have taken photographs exactly as we found our contributors. Our aim with this approach was to allow our readers to draw their own conclusions from each article and to make the Almanac as simple to navigate as possible.
Where we couldn't take photographs or where we wanted to visualise ideas within articles we have utilised the skills of tattoo artist Josh Vyvyan to create some really special illustrations.
Printing the Almanac
We couldn't create a publication about doing business differently and then get it mass produced on the cheap in China! Instead we will be printing the Almanac as sustainably as we know how. It will be:
// Printed in the UK by John at Anglia Print Ltd, using waterless technology
// Printed lithographically to create perfect colour and depth in the photographs and illustrations
// Printed using vegetable-based ecological inks
// Made using recycled paper produced via wind power from GFSmith
// Hand-bound and finished
// Beautifully packaged in recycled materials
The Almanac is a not-for-profit side project. All support gathered through Kickstarter will go towards printing the first issue. If we exceed our target it will secure the future of a second issue. Everything is ready to go, we just need your help to bring it to life.
SO HOW CAN YOU HELP?
The Almanac is ready to go, all we need now is paper and ink! The paper is on hold. The button on the printer is waiting to be pressed. We've been in conversation with our suppliers and producers since the beginning so they're just waiting for the nod. That's where you come in.
We are looking for 100 like minded people to help launch the Almanac. There are a number of benefits to getting involved:
// You will be one of our founding partners and we will credit you in the first edition
// By supporting the project you will get the Almanac before anyone else
// You can get other great rewards as well (please see details of each of our rewards below)
// You will get your rewards quickly - each reward will be hand-packaged by Meg and sent out to you around a month within the end of the campaign.
A copy of The Challenger's Almanac
We teamed up with Print Club London to produce a limited run edition of our four favourite quotes. Hand pulled screen prints Printed on 325gsm sustainably sourced archive paper. A2 - 420mm x 594mm
A copy of The Challenger's Almanac + 1 poster (How you climb a mountain is more important than reaching the top)
A copy of The Challenger's Almanac + 1 poster (It's more fun to be a pirate than to join the Navy)
A copy of The Challenger's Almanac + 1 poster (Be original or die)
A copy of The Challenger's Almanac + 1 poster (If you always do what you've always done, you'll always get what you've always got)
Two copies of the Challenger's Almanac (1 to read + 1 to share)
Custom Bundle: Do you have a workplace or team that would benefit from some inspiration? We can create a custom reward tier for you, just email email@example.com and let us know how many Almanacs or posters you'd like to order.
Risks and challenges
There are a number of risk and challenges involved with launching a new project like this. However we have already tackled the majority of production challenges facing us:
The paper has been sourced
The printers have been found
All of the content has been gathered
Now our biggest challenge is getting people to believe in / back the project. So WE NEED YOU to back the project but also to spread the word to other like minded people to help us reach our goal.Learn about accountability on Kickstarter
- (16 days)