Upcoming Promotional News: Big day Feb 25th!
Two weeks left on the campaign today, and I am still pretty excited about it. Why? Because of the support and positive feedback I’ve gotten from wonderful backers like you. That means more than any financial aspect and has convinced me that this remains an idea worth pursuing.
Some additional news for Pixelation Games today, Amazon will be featuring one of my apps “Byte Saver” on their Free App of the Day program on Tuesday, February 25th!
This will be the second app to have been featured on the program. The promotion will be available not only for Kindle Fire owners, but anyone with an android device who has the Amazon Appstore. If you don’t have it, I recommend it since the Free App of the Day promotion itself is completely worth it.
While not exactly a showcase of my developer prowess, it is still a fun and entertaining game with some interesting physics. I had hoped the promotion would overlap with this Kickstarter project and am happy to see that it will do just that.
Game Development and Marketing
In game development there are a number of factors to achieving success. The most important factor has nothing to do with actually making a game. We’ve all seen great marketing can make millions off of a simple game, it doesn't even have to be any good. The same cannot be said for great development.
A game with poor marketing, no matter how great, will sit in a catalogue of several hundred thousand other games and never be noticed at all. It creates a unique atmosphere in the big name publishing industry, where the greatest success stories are not good games, but brand marketing.
There are, of course, a few notable exceptions. Like my heroes over at Insomniac Games. And, in spite of some notable bad ideas, BioWare. The Ken Griffey Jr. and Babe Ruth of my developer trading card collection, (If there was such a thing).
In the Indie gaming scene a game is judged, not by it’s build quality, but by the amount of buzz it can create. A prospect which generally takes the length of it’s development to achieve, and sometimes a few months to a year after it’s released. In that respect, Shattered Time is quite new to the field. Working to build that buzz right out the gate is no simple prospect.
The biggest successes in the industry are Marketing Companies, which just happen to have a game they are selling. For me this creates a unique challenge, as I am definitely a game developer who happens to be trying to market my game. Far more content with my head buried in 10k lines of code than trying to be heard among millions of shouting voices on twitter.
So, whether we achieve funding or not, I would like give a big thank you to all of the backers and supporters thus far. Your support is far more important than your pledges. I’ve been hard at work setting up an active forum over the last few days. Rain or shine the site will officially launch before the end of the campaign. Where anyone will be able keep up with the latest developments and even contribute to the future of this project.
There are many prospects ahead, this campaign is only the first. Even as it stands I consider it a success, if only for building an interest in the game. Be sure and keep an eye out on the 25th! Swinging that promotion to get more people to view this campaign won't be easy, but I've got high hopes.