The Lucky Strike Project
A project turning the ordinary into the extraordinary, with a beautiful A2 screen print of a Lucky Strike Green Cigarette Packet.
Firstly, Who am I?
My name's Tom Love and I'm a graphic designer, but I have a dark, shameful secret. I'm an obsessive collector. I'll start collections of anything! I can walk into a second hand shop, flea market or boot sale, pick up something old and instantly fall in love. I'm never happy with just one though. I need more, I need to find and collect all their friends, until I have enough of them to fill a box. I then put that box in my cupboard, a cupboard of things I've collected and loved.
I'm here because I want to share my collection with all of you. But how when I am here and you are there? Well, here's how. I've decided to start creating beautifully, lovingly crafted screen prints of some of my most favourite things that I've collected and bring them, and their extraordinary stories to life.
The first item I want to share with you is extremely awesome. In fact I still get excited now, as I'm about to tell you it's story. It may seem ordinary at first glance, but keep reading and I promise you, by the end of this page, you'll want one too. After all, who doesn't love a good story?
My first project is going to be called The Lucky Strike Project, and here's why... This project pays homage to the patriotic cigarette packet that went to war but never came back the same, the iconic Lucky Strike Green.
As World War 2 broke and the U.S declared war on Germany and its allies, the materials American Tobacco used for the original green packaging, including its copper foiling were needed for the war effort. American Tobacco used highly prized chromium to produce the green ink, and much needed copper to produce the gold-coloured trim. A limited supply of both materials were available as chromium was used to paint tanks and artillery whilst the copper was needed for bullets.
This was seen as a perfect opportunity to re-design the packaging to appeal to a female audience. American Tobacco declared that "Lucky Strike Green had gone to war" and started to phase in a new white packet design with red dot which has become synonymous of the mid century modern era through television shows such as 'Mad Men'.
I have scanned in my beloved Lucky Strike Green Cigarette Packet and brought it back from the trenches in all it's pre war glory as a stunning A2 screen print.
These A2 prints will use true to the original colours, including a stunning Lascaux metallic gold ink on a high quality, GF Smith Pale Grey Colorplan 275gsm paper. Each piece will also be hand signed. And part of a limited edition, which will be defined by the number of backers I get!
What you are supporting
If you choose to help fund my project, you are essentially pre-ordering one of the Lucky Strike screen prints (or if you choose, a postcard or digital print). I will use these funds to purchase the materials, and the printing in order to produce your screen printed poster. I have tried to make the rewards as straightforward as possible, if you love my collection but don't have too much spare cash then buy a postcard. If you love the collection and want one on your wall but don't have room for a big A2 poster then choose the A3 digital print. The more you give to my campaign, the more valuable your reward is. The A2 4 colour screen print is the top reward, a piece of art to be cherished and passed on to your children, and your children's children, and their children's children's children, and their... You get the idea!
This is my first of hopefully many kickstarter projects and I would love for you to be a part of it!
Risks and challenges
The posters will be screen printed by Gary Parselle at A New Star in the Sky. Once fully funded we will run wet proof ink tests for colour and consistency before commencing production. That process will only begin AFTER the project is fully funded. I will keep all funders and supporters up-to-date with the production through regular emails.
A5 & A3 Digital Prints will be ready to ship 10 days after the funding deadline.
Shipping requires you to fill out your backer survey at the end of the project. It's quick and easy! I'll get your address from the survey, so please make sure your address is 100% accurate to avoid any shipping problems. If there are mistakes, I'll contact you, or you can contact me, simples.Learn about accountability on Kickstarter
- (30 days)