Posture MD - The most comfortable back support in the world
Take a lumbar support, add middle and upper back support. Now, add a unique design that changes posture while adding long term comfort to extended periods of sitting at work or driving. This was the thought process behind the creation of Posture MD.
Spend 30 minutes sitting at your desk or in the car and you will notice the small discomforts of the low back, upper back, shoulders, and neck. Lumbar supports are an incomplete solution. Full back support that fits in almost any chair is the answer.
Our product offers a long term solution for comfort. You will be able to maintain good posture without effort on your part. The result is being able to sit and work comfortably uninterrupted by discomfort.
- Restores natural posture to create long term comfort while sitting.
- Lumbar pillows alone, do not address the needs of the rest of the back.
Unique, Revolutionary Design
Posture MD's revolutionary staged-wedge design keeps the users pelvis back while getting progressively wider where contact with the upper back is made. The patent pending convex-tech full back support allows shoulder blades to wrap around Posture MD. Simply sitting against Posture ME will create better posture .
The Origins of Bad Posture
Posture MD's team members work with many clients who spend the majority of their day sitting at work, driving, sitting at home, ect.... 9 out of 10 had a forward head, rounded shoulder, arching back look. The "Hunchback of Notre Dame" appearance.
Create confident posture habits while you drive
During initial screenings, client history's revealed the vast majority use some type of lumbar support. This made us start looking for a way to make a support that addressed the inadequacies of the ineffective lumbar supports.
One of our team members was sitting at their desk writing emails and noticed their posture had slowly crept into the very position most of our clients had when standing.
We went back to the books and using the principle of "muscle memory" began to create a solution for posture that was able to be used in the chairs people already owned (who wants to buy a whole new chair?).
Our team wanted a solution without the user having to think about it..."focus on work, not your posture" We thought.
Your Chair: The Culprit
We instructed a participant to consciously fix their posture and the team looked at how the chair lined up with the users body. Two problems arose:
1) When sitting with good posture, the back of the chair had no contact with the users body
2) Unless the user constantly made an effort to maintain my posture, they gradually slouched into poor posture as well. (Good thing they were only doing 30 minutes of emails per day, and not the average 9.3 hours of sitting.)
Concave chair causes shoulders to round forward. Chairs with greater than 90 degree back to seat angle: low back rounds, slumped over.
Posture MD: The Solution for Unconfident Posture
Muscle has memory and when subjected to sitting in certain positions or postures for prolonged periods, changes the length of the muscle and alters posture. The body, operating in terms of efficiency, recognizes the body is in certain positions for prolonged periods and keeps the body in that position so no energy is wasted to get into a position. Sitting against the Posture MD sets you into proper posture with no thought. Good sitting posture directly creates good standing posture. A more confident look leads to a more confident attitude.
12 Months of Development
With our background in manufacturing, we have done extensive research, planning, and have tested production in temporary molds. With your support, we will be using the Kickstarter funds to make full production injection molds that are capable of making a quality and consistent product. The molds will be CNC’d out of large aluminum blocks and supplemented with coolant line and a premium lubricant to maintain our precise design. These will all be made in the USA and are expected to ship 10 weeks after we submit the initial PO.
Risks and challenges
We have done extensive business planning, mapping out financials and timelines. As our design and engineering is completed, our production prototype has been tested and approved, and we have selected vendors for tooling, manufacturing, and distribution, we truly believe time is our biggest hurdle.
Design hurdle: leaner users felt pressure on the spine. This resulted in a change in design which took the contact points off the spine all together and placed more emphasis on the muscles next to the spine. An added bonus made the new contact points second as a massaging area on the back muscles.
Initial design pushed the users hips too far forward making some users re-adjust their chair to accommodate Posture ME.
We increased the angle from hip contact point and upper back contact point which also made the user sit straighter.
Experimentation of different duerometers of foam to achieve a long term, soft user feel while being able to maintain shape with extended use.
Testing procedure included 1 year of use at a minimum of 8 hours per day, 5 days per week. Our team was able to create to the proper polymer blend that could maintain structural integrity while being comfortable all day.
Similar hurdles arose with our silicone based inserts. The blend created had to be soft enough for comfort but able to maintain shape and integrity with long term use.
Final dimensions are done. Functional prototypes are complete. User ready versions created. Money raised will go directly into manufacturing the costumer ready product. Pending funds being fully raised, production will begin immediately.
Having backgrounds in manufacturing engineering, we are confident we can achieve our production goals.
- (45 days)