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About

ProfileMyRun system:  shoeSensor with Bluetooth LE lace clip module
ProfileMyRun system: shoeSensor with Bluetooth LE lace clip module
ProfileMyRun Endorsements & News
ProfileMyRun Endorsements & News

Press

Wearable World:

wearableworldnews.com/2014/10/14/profilemyrun-brings-expert-analysis-runners-everywhere

SemiWiki:

www.semiwiki.com/forum/content/3936-semiconductor-startups-kickstarter.html

What the Experts are saying...

“Ultimately, when it comes down to it, injuries that happen is highly based on technique. People get injured because they start to get tired, and their technique starts to go out the door. So, when you lose your technique, you lose everything else. This [ProfileMyRun] is nice, because it actually shows the dynamics of your step and also gives you an average of where your weight distribution is. So, little things like that will make a huge difference.”

– Professional Sports Trainer & Owner of Dynamic Body Chiropractic

“If you ran more underneath your body, more underneath your center of mass, your posture is more straight or even leaning forward which helps with efficiency and running economy.”

– USA Triathlon Coach Level 1 & Owner of FitGeek Sports

“The shoe will help, but also part of the liability is on the person to run with good form and technique and posture to ease the stress on the body…It’s no longer just giving you a shoe – ‘I don’t want get hurt, I don’t want to run’ – they’re [ProfileMyRun is] asking about good form and good technique. I think that information would help anyone because it gives you a story line of what they are doing throughout the week, or the month.”

– Running Expert, Trainer & Manager of A Runner’s Mind

“I would like to endorse Palo Alto Scientific and be among the first 300 people to give testimony about the app, ProfileMyRun. This is a great opportunity to make it famous in Kenya and the World and need to have a marathon which will grow to an international standard with time.”

– Nicholas Kurgat of Kenya, Winner of 2009 McDonald’s Half Marathon in Richmond, VA

“As an avid runner, I love to run. But I don't enjoy the pain associated during the run. I started to ask myself, “There must be a better way to achieve a more natural and enjoyable run, less prone to pain and injury." I looked around at the available solutions of how to improve runner’s performance, but found these programs to be either too expensive and accessible only to professional runners ($100K)…or too basic, providing only information about your steps and calories ($99), which really doesn't help the runner attain an optimal run. That's what inspired me to develop ProfileMyRun...The patented system that takes full advantage of the latest technology in running science, and brings it to everyday people, like you.”

– CK Lam, Creator of ProfileMyRun

Our Team

Palo Alto Scientific is a band of runners from all levels who feel passionate about sharing our experience and the science of running, leveraging today's advanced technology to empower, you, the running public, to take control of your destiny... 

1.  Founder & CEO, Chin Keong Lam ­- experienced knee pain and nerve Sciatic after distance running; active runner; 10+ years of training; 13.1 miles => best time = 1:38; expert in running shoe benchmarking

2.  Co-Founder & Chief Marketing Officer, Avery Lu - active runner

3.  Co-Founder & Web App/Data Science Consultant, Carol Chen - won 2nd place in 1997 Singapore 15km distance running event; practices Yoga

4.  Business Development & Public Relations Manager, Lexi Nastos - former member of Cornell Men's Varsity Track - 400m dash (Division 1); NYC Marathon 2010 competitor

5.  Manufacturer, Chris Wuttke - Ironman Triathlete

6.  Manufacturer, Dave Platt - veteran Runner who has pain in running; active runner

7.  Parts Supplier, Ken Bloom - avid runner in his 50s who likes running, but due to knee problems, was kept from doing it often; is now excited about how the technology from ProfileMyRun can help him run the right way again; also practices Yoga

8.  Company Attorney, Roger Royse - runner who believes in a pain-free run; active runner

9.  Partner & Endorser, Diana Keh - USA Triathlon Coach Level 1 & Owner of FitGeek Sports

10.  Advisor, Keith Teare - co-founder of TechCrunch

Our Philosophy

  • To empower consumers to participate in sport science with disruptive wearable tech on a big data science technology platform

  • To become a leader in sport performance wearable technology, endorsed by established major brand names

  • To become a marketplace for sport science social media

Our Inspiration behind ProfileMyRun

Running isn't just about pedometer steps, calories and where you've been. It's all about the journey, running technique and running economy. These critical elements ensure a more enjoyable, injury and pain-free run that promotes health and well-being, and helps motivate you to continue improving your run.

The time has come to bring the running science and expertise to the masses to benefit everyday people like you and me.

What was once available only to the running elite and professional runners is now available to benefit runners of all types and skill levels.  Whether you are an occasional / recreational runner, or one who trains for marathons / professional runner, we now enable you to become more aware of your running technique and be armed with the right data that can propel you to experiencing the best run of your life!

Our vision is to replace clunky, expensive running lab equipment and trainers to empower everyday people like you to benefit from recent advancements in big data / cloud technology in a least intrusive wearable solution that helps to augment and complement your busy lifestyle. The data aggregation and computations are complex, but the user experience is seamless to provide you with actionable data that can help improve your health as you run.

To learn more, watch the following YouTube video by our Founder & CEO, CK Lam:  www.youtube.com/watch?v=yTUm2GosrGA

What is ProfileMyRun?

ProfileMyRun is a smartphone app and shoe sensor that provides you dynamic feedback and guidance to help you run properly.

ProfileMyRun is a revolutionary new way to help runners of all levels attain a more enjoyable and pain-free run by becoming more aware of their running technique.  This versatile and easy-to-use system is like having your very own personal trainer without the hassle and high cost of investing in a professional running coach and using expensive and complex running lab equipment.  Based on running science and inputs from running experts, you are now in control...

ProfileMyRun, as its name suggests, utilizes patented sensor technology and big data analytics to collect valuable data about how you run to help you improve the way you run.

Regardless of running skill level or age, everyone deserves to enjoy the most optimal pain and injury free run to improve your health and well being, as well as performance.

ProfileMyRun will help you relearn the proper form and technique to run the way nature intended, just as we all did as toddlers when we first learned to run: by leaning our body forward and keeping our posture straight, we use running mechanics to propel us forward.

What do I get with the ProfileMyRun system?

Each ProfileMyRun system will come with the following items:

1.  shoe insert with very thin 6 mil thick sensor (combined 9-axis accelerometer with force feedback and force activated pressure sensing)

Shoe insert sizes offered is as follows:

     USA Men's Sizes:  7, 8, 9, 10, 11, 12, 13

     USA Women's Sizes:  6, 7, 8, 9, 10

2.  lace clip with Bluetooth Low Energy module and integrated rechargeable Lithium Polymer battery (capacity for full marathon on a single charge)

Lace clip module offered in the following colors: Black, Blue or Pink

3.  USB-to-micro USB cable (for charging battery)

4.  ProfileMyRun iOS app (downloadable from Apple AppStore)

5.  user manual

6.  access to your runner profile metrics (BASIC PKG offers limited access, INTERMEDIATE PKG and ADVANCED PKG offer you subscription level access to view more data about your run) 

ProfileMyRun shoe insert w/ sensor connected to lace clip Bluetooth Low Energy wireless module via micro USB cable
ProfileMyRun shoe insert w/ sensor connected to lace clip Bluetooth Low Energy wireless module via micro USB cable

To learn how easy it is to install and use ProfileMyRun, watch the following YouTube video by our Co-Founder & Chief Marketing Officer, Avery Lu:  www.youtube.com/watch?v=ptOvVrm4nTQ

Bluetooth Low Energy wireless module attached to shoe lace
Bluetooth Low Energy wireless module attached to shoe lace

Why place sensors in the insole?

According to running science experts, the optimal location of sensors to collect the vital information about your running technique can be found in the center of mass, which is in the shoe. That is why ProfileMyRun uses a very thin, 6 mil thick embedded sensor in the shoe insert, which is least intrusive (your foot won't even know it's there), so that you can focus on the most important thing - improving your run - rather than some high tech gadgetry.

Other similar, but lesser solutions have implemented the wearable sensor on the sock or on the shoe's heel, but these are not optimal positions to collect the most accurate foot data. Not to mention, it constrains runners who normally run sock-free from following their normal routine.

We started this project from the perspective of attacking the running technique.  The heart of the system contains the core extraction of speed, cadence, strike force, strike distance, strike sequence, weight distribution and foot elevation!  All this data is useless without the software, which is the key.

ProfileMyRun has no direct competition in same class of technology offering.  However, several other companies are now offering limited service & product to meet the goal:

✔ Nike runner watch, Garmin runner watch & other pace tracer watches by Polaris

✔ fitBit health monitor, Nike Fuel Band

✔ Sensoria, Moticon & Moov offer tactile sensing for targeted runners pattern, not all information can be aggregated due to limited sensing & software platform

“Today's competitors are not addressing the real needs of runners - the sole purpose and goal for why anyone would engage with wearable devices is "How do I become a better runner?"  Simply open the app, select your settings, and you are off to experience the run of your life.,

ProfileMyRun provides a disruptive complete Sport Performance Ecosystem, which combines tactile textile sensing, directional sensing, pace sensing, sport performance big data cloud mining through machine learning and sport-orientated social media.  Not to mention, ProfileMyRun is able to perform precision force sensing, which the other wearables, except for the professional running labs (cost $20K - $100K), are unable to do (see the following table).

ProfileMyRun versus Existing Solutions
ProfileMyRun versus Existing Solutions

Note:  $139 is Retail Price of the BASIC PKG ProfileMyRun system 

Patented technology

We offer our customers unique technology combining wearable tech with big sport data consisting of a patent filed on running insole sensors.  Our technology is differentiated from current offerings like Sensoria's fabric type material and Moov's type of angle position based 9-axis accelerometer based solution to profile running.  We combine the usage of tactile, pressure, shoe position, sensing together with machine learning to capture and learn running habit.  All training specs are defined by trainers and is focused on running pain-free by monitoring proper posture of runners and providing runners constant feedback to correct their running habit which will eventually enable runners to run more effectively without pain.

What types of batteries does ProfileMyRun use?  And, how long will the batteries last?

There are two key advantages to our battery technology.  The first merit is that ProfileMyRun runs on rechargeable batteries, so no hassle of replacing expensive button cell batteries. Secondly, the Lithium Polymer battery we use in conjunction with the on-board battery management system enables ProfileMyRun hardware to last for a full marathon (26.2 miles = 42.195 kilometers) on a single charge, so you can focus on your run, and not have to worry about when your battery will give up.

Each ProfileMyRun system comes with a standard easy-to-use USB-to-micro USB cable that can plug right in to your Apple iPhone wall charger or into your bus-powered USB port on your computer (regardless if it is an Apple MacBook or Windows-based PC). 30 minutes later, your ProfileMyRun system is ready to go, and you can get running!

Bluetooth Low Energy wireless module all charged up to last a full marathon (26.2 miles)
Bluetooth Low Energy wireless module all charged up to last a full marathon (26.2 miles)

Where do I get the ProfileMyRun app?

Simply download the ProfileMyRun app from the Apple AppStore onto your iOS device:  itunes.apple.com/us/app/profilemyrun/id901034210?mt=8

ProfileMyRun iOS app in Apple App Store
ProfileMyRun iOS app in Apple App Store

What will I see on my smartphone during my run?

Start the ProfileMyRun app on your iOS device. This brings you to the "Connect" tab titled "Connect to Your shoeSensor". Click "Start Scan" to find your Bluetooth Low Energy wireless module and connect to your iOS device. Once the connection has been established, go the "shoeSensor" tab, which will look like the following screen. Here, you can select "Cadence" ON or OFF, "ForeAlert" ON or OFF and "HeelAlert" ON or OFF. Next, click on "Profile" and  then "Start". You are now all set to begin your running session. Let ProfileMyRun do the rest. 

To see ProfileMyRun in action, watch the following YouTube video  www.youtube.com/watch?v=ptOvVrm4nTQ

ProfileMyRun app title screen
ProfileMyRun app title screen
ProfileMyRun app Connect to Your shoeSensor screen
ProfileMyRun app Connect to Your shoeSensor screen
ProfileMyRun app shoeSensor screen - all settings OFF and runner profiling not yet started
ProfileMyRun app shoeSensor screen - all settings OFF and runner profiling not yet started
ProfileMyRun app shoeSensor screen - all settings ON and runner profiling started
ProfileMyRun app shoeSensor screen - all settings ON and runner profiling started

What type of data will I see after my run?

At the end of your run, hit "STOP" in the shoeSensor screen and go to the "Score" tab to "Read Profile" or "Post Profile" to your social media.

ProfileMyRun app Runner Profile Score Card screen
ProfileMyRun app Runner Profile Score Card screen

Simply log in to your account on www.ProfileMyRun.com to review details for your running profile.  You will see your running score card and graphs for your running session.  Users will see the following profiles based on the type of package they have purchased: 

1.  BASIC Package:                  Posture aware
2.  INTERMEDIATE Package:  Cadence aware
3.  ADVANCED Package:         Speed aware 


Profile of Runner Practicing Forefeet Strike
Profile of Runner Practicing Forefeet Strike
Profile of Runner Practicing Heel Strike
Profile of Runner Practicing Heel Strike
Profile of Runner Practicing Average Strike
Profile of Runner Practicing Average Strike
Cadence vs. Speed
Cadence vs. Speed
Forefeet Strike vs Heel Strike
Forefeet Strike vs Heel Strike
Forefeet Side Angle Pronation with Up Angle
Forefeet Side Angle Pronation with Up Angle
Heel Side Angle Pronation with Up Angle
Heel Side Angle Pronation with Up Angle

Creating a community of like-minded sports enthusiasts of all performance levels

When we say "Let's revolutionize running together!!!", we really envision much more beyond the initial purchase of the hardware and smartphone app system.  Unlike other wearable solutions, we want to be the destination where sports enthusiasts of all skill levels who have a passion for health and well-being can converge and interact with other like-minded individuals.  This community will encourage one another to help foster the achievement of personal fitness goals and build upon that healthier lifestyle that we all crave so much.

Key milestones and most impressive accomplishments

1.  Completed Prototype A test.  (June 2012) 

2.  Completed Prototype B test and web apps with big sport data science visualizer.  (March 2013)

3.  Patent filed with unique claim on sensors and machine learned running apps.  (May 2013)

4.  Completed Prototype C test.  (September 2013)

5.  Pilot production model.  (February 2014)

6.  Field testing started with hardware design change to improve look and feel.  (February 2014)

7.  Completed 3D animation & 3D model.  (February 2014)

Successful field testing of ProfileMyRun on February 1, 2014
Successful field testing of ProfileMyRun on February 1, 2014

Minimum goal

$50,000 to deliver production-ready units to first customers.

We are past the prototype stage and ready for mass production. With your support, we can take ProfileMyRun to the next level and make it available to all of you.

Let's Revolutionize Running Together!!! 

Our technology and business model is scalable to other sports applications beyond running.  And with your support, once we build traction around ProfileMyRun, we plan to design and deliver other high quality products leveraging our patented hardware and software technologies into other sports areas that will enable us to continue to "Bring Sports Science to Everyone"!

Questions & Answers

Q:  This sounds very interesting - I've had some running injuries over the years, so am curious to see how your product could help?

A:  It is very simple. To prevent injury, we encourage runners to practice midfoot strike when they land for every stride. But the problem is "It's easy for any coach or expert at Runner World Magazine to tell you to do that!", but for the beginner like myself, I have a problem landing properly. And, there is another key to achieving an injury-free distance run. You need to land "soft"...meaning...you not only need to land under your body weight, but you also need to bend the knee a little to relieve the pressure points on the knee and back. Again, all this is easier-said-than-done!

What ProfileMyRun shoeSensor will do, is it will initially capture your running profile and classify you as either a midfooter, heel striker or forefeet striker (sprinter). It will then provide you a feedback alert on your iPhone the next time you jog. Your profile is constantly updated to our database so that we can provide you information regarding your progress and meeting your goal.

Beyond the Basic package, we provide expert runner profiles to help you advance your running technique should you decide to move to the next level of running experience, either to compete in a race or just to challenge your own running speed/times. This capability is available in our Intermediate and Advanced Packages.

All you need to do is to: 
1. Get the shoeSensor 
2. Download the ProfileMyRun app from Apple AppStore to your iPhone 
3. Start the fun of profiling your run!

Sincerely,

CK Lam

Any further questions, please email me at: cklam@profilemyrun.com 


 

Risks and challenges

Whenever a new technology product is brought to market, there is always a risk encountered in the manufacture and delivery of these goods. Regardless of any unanticipated issues that may come up which could delay our schedules, rest-assured that our team will be on it right away to clearly communicate and quickly resolve any of these problems. As fellow runners, we treat our product as if it were our child. Our system is designed and built by runners, specified by trainers, and intended to be used by the running community, as a whole. Most of our team members are based locally, in the USA, so we are able to provide an unparalleled level of support to address your every need or concern.

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    BASIC PKG: 1 pc. ProfileMyRun system (shoe insert with sensor + lace clip with Bluetooth Low Energy module & integrated rechargeable battery + USB-to-micro USB cable + iOS app + user manual) with access to Basic (limited) runner profile metrics - please specify shoe size (and whether for Men or Women)

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    INTERMEDIATE PKG: 1 pc. ProfileMyRun system (shoe insert with sensor + lace clip with Bluetooth Low Energy module & integrated rechargeable battery + USB-to-micro USB cable + iOS app + user manual) with Lifetime Subscription access to Intermediate runner profile metrics - please specify shoe size (and whether for Men or Women)

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    ADVANCED PKG: 1 pc. ProfileMyRun system (shoe insert with sensor + lace clip with Bluetooth Low Energy module & integrated rechargeable battery + USB-to-micro USB cable + iOS app + user manual) with Lifetime Subscription access to Advanced runner profile metrics - please specify shoe size (and whether for Men or Women)

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Funding period

- (30 days)