a USA-made knitwear label celebrating the playful humor & offbeat freedom that life should embody, despite one's age or gender.
a USA-made knitwear label celebrating the playful humor & offbeat freedom that life should embody, despite one's age or gender. Read more
About this project
I am a first generation Italian raised in both Boston, Massachusetts and Falmouth, Maine. I have always shown self expression, whether it was through dance, visual art, or design.
In 2008, I moved to New York to study at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design & winning "Childrenswear Designer of the Year", I developed my own line "Giuliana Leila" for Anthropologie, under Linda Trau's Studio.
Through my studies, work experiences, travel, and yoga practice, I have developed my own individual aesthetic in design; finding a balance between the tradition of craft and innovations of the future - the common thread woven through all my work. This has now led me to my own personal label, giu giu.
Giu Giu wouldn't be possible without the partnership of her best friend and co-pilot, Christopher Newsome. With Christopher's business knowledge paired with Giuliana's creativity, the dream of giu giu has become a reality.
After saving enough money to get my first collection produced, I have been able to get into stores in NYC, Los Angeles, San Francisco, Portland, and Boston to carry the Fall/Winter 2013 collection.
My goal of 25,000 will go towards:
- Beautiful Yarn & Materials (use of "EcoCot" 100% organic cotton)
- Sample garments
- Lookbook shoot (photographer, videographer, and printing materials)
- Tradeshow & Showroom Opportunities
- Production! (made in the USA - each knitter gives a personal touch to the hang tag attached to the garment he/she created)
- And of course, the rewards each backer chooses to receive!
Take a peek at our FW13 behind-the-scenes lookbook video!
*Videographer: Shea Hardiman
In order to give giu giu the momentum boost within the high-end fashion market, we need your help to support the next season of sweaters for Spring/Summer 2014.
This expressive collection will be double the size of our last, fit both men and women, and most importantly give a much-needed sprucing to American fashion, one sweater at a time.
Risks and challenges
The biggest challenge I have encountered since starting giu giu is having enough capital for production for future collections. In order to be successful in the fashion world, I have learned that it is very important to plan & produce at least two seasons in advance. I have been working with a factory in Uruguay to produce the F/W13 collection, and have decided to move production domestically, with factories in LA and NYC for Spring/Summer 2014. The goal is to produce as many of the future collections in the US as possible, embracing socially conscious design and high-quality craftsmanship of the artisan that constructed each piece.
In order to get my sweaters in stores for F/W13, many of the stores carrying giu giu have signed a consignment agreement for this season. My goal is to produce the Spring 2014 collection now, in order to meet wholesale deadlines and create long lasting retail relationships with stores rather than consignment deals.Learn about accountability on Kickstarter
Support this project
- (30 days)