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a USA-made knitwear label celebrating the playful humor & offbeat freedom that life should embody, despite one's age or gender.

Background

I am a first generation Italian raised in both Boston, Massachusetts and Falmouth, Maine. I have always shown self expression, whether it was through dance, visual art, or design.

In 2008, I moved to New York to study at Parsons School of Design, and in 2010 completed the knitwear program at Central Saint Martins in London. After graduating in 2012 with a BFA in Fashion Design & winning "Childrenswear Designer of the Year", I developed my own line "Giuliana Leila" for Anthropologie, under Linda Trau's Studio.

My Dream
Through my studies, work experiences, travel, and yoga practice, I have developed my own individual aesthetic in design; finding a balance between the tradition of craft and innovations of the future - the common thread woven through all my work. This has now led me to my own personal label, giu giu.

Giu Giu wouldn't be possible without the partnership of her best friend and co-pilot, Christopher Newsome. With Christopher's business knowledge paired with Giuliana's creativity, the dream of giu giu has become a reality.

After saving enough money to get my first collection produced, I have been able to get into stores in NYC, Los Angeles, San Francisco, Portland, and Boston to carry the Fall/Winter 2013 collection. 

My goal of 25,000 will go towards:  

- Beautiful Yarn & Materials (use of "EcoCot" 100% organic cotton)

- Sample garments  

 - Lookbook shoot (photographer, videographer, and printing materials) 

 - Tradeshow & Showroom Opportunities 

- Production! (made in the USA - each knitter gives a personal touch to the hang tag attached to the garment he/she created) 

- And of course, the rewards each backer chooses to receive! 

Take a peek at our FW13 behind-the-scenes lookbook video

*Videographer: Shea Hardiman 

Photography by Kara Kochalko
Photography by Kara Kochalko

In order to give giu giu the momentum boost within the high-end fashion market, we need your help to support the next season of sweaters for Spring/Summer 2014. 

This expressive collection will be double the size of our last, fit both men and women, and most importantly give a much-needed sprucing to American fashion, one sweater at a time. 

Sneak-peek of Spring/Summer 2014
Sneak-peek of Spring/Summer 2014

Risks and challenges Learn about accountability on Kickstarter

The biggest challenge I have encountered since starting giu giu is having enough capital for production for future collections. In order to be successful in the fashion world, I have learned that it is very important to plan & produce at least two seasons in advance. I have been working with a factory in Uruguay to produce the F/W13 collection, and have decided to move production domestically, with factories in LA and NYC for Spring/Summer 2014. The goal is to produce as many of the future collections in the US as possible, embracing socially conscious design and high-quality craftsmanship of the artisan that constructed each piece.

In order to get my sweaters in stores for F/W13, many of the stores carrying giu giu have signed a consignment agreement for this season. My goal is to produce the Spring 2014 collection now, in order to meet wholesale deadlines and create long lasting retail relationships with stores rather than consignment deals.

FAQ

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  • Pledge $10 or more
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    6 backers

    a personalized hand-made thank you card.

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    4 backers

    a personalized thank you card with an orginal giu giu hangtag.

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    4 backers Limited (46 left of 50)

    a personalized thank you card with an orginal giu giu hangtag & mini lookbook.

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    1 backer Limited (49 left of 50)

    a personalized thank you card, one of our hand-crafted wooden giu giu hangers (as seen in our lookbook shoot!) & a hand-knit swatch (makes for beautiful wall art!)

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    0 backers Limited (15 left of 15)

    a personalized thank you card, an original giu giu fashion illustration of the spring collection & either a hand-knit crop top / knit tie (take your pick!)

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    2 backers Limited (13 left of 15)

    a personalized thank you card with an original sweater in your size from the next collection

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  • Pledge $1,000 or more
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    0 backers Limited (10 left of 10)

    a personalized thank you card, an original sweater of your choice (for guys & girls!) with a hand-crafted wooden giu giu hanger & a letter-size high quality lookbook from the next collection

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    0 backers Limited (2 left of 2)

    Collaborate with giu giu and receive a custom-made sweater designed just for you! this will also include any of the above rewards of your choice!

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Funding period

- (30 days)