About this project
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THANK YOU FOR ALL YOUR SUPPORT AND ENCOURAGEMENT DURING THIS KICKSTARTER CAMPAIGN - WHAT A RIDE!!
YOU CAN CONTINUE TO FOLLOW OUR STORY OR PLACE A PRE-ORDER AT WWW.PLUGANDFEATHER.COM.
For all backers - please keep an eye out go the survey to select your watches and confirm shipping info.
Thanks to you guys, we blew through our 48 for 48 goal! We have an hour left of our campaign and we're pumped! See you on the other side.
HAPPY NEW YEAR TO EVERYONE!
core77: ''When watchmaking startup Plug & Feather says their timepieces are "built from timeless materials," they mean it."
Watchuseek: ''With a reliable production technique in place it was now a matter of scouring the world for unique and unusual stones with which to create dials for their watches. As it happens, they unearthed some beauties."
VOUCHMAG: ''If you’re gearing up to snatch up a smart watch, but still think something a bit more out of the ordinary is on the docket, then we’ve got an alternative well worth checking out."
WristReview: "...this collection is just fascinating. I like nature and the finish of the stone faces are just stunning."
Gracious Watch: " P&F are bringing beautiful, high quality stone watches to the world."
technabob: "...features a brand new stoneworking technique in which a disk of stone is bonded to a disk of metal to increase impact resistance from all angles."
The name Plug & Feather refers to an ancient tool used by stonemasons to split stone into precise pieces to be used in tools and jewelry. We strive to achieve a similar level of precision and craftsmanship for all the watches produced by our company. Plug & Feather was founded in Santa Monica, CA, and our goal is to bring beautiful, high quality stone watches to the world.
We started on this journey two years ago as watch enthusiasts who were frustrated with the lack of distinctive watch options available on the market. Because of this, we set out to design and create stunning watches composed of materials that would tell a story as unique as the people who wear them.
Plug & Feather is the first watch brand to have the faces of its watches made entirely of stone. In fact, every watch face has been milled from a different sliver of stone giving it a set of marbling and coloring that is entirely unique to that very piece. No two watches are exactly the same.
We spent over one year just designing and prototyping the first line of watches: A journey that has seen us transition from complex watch faces with thick bezels to a more simplified look that allowed us increase the size of the stone in the face and the overall distinctiveness of the watch.
Stone is a strong material: one that resists compression (crushing), tension (pulling apart) and torsion (bending).
As we began to mill the stone faces into the dimensions necessary for the watch, we decided we wanted to add further durability (improving torsional load resistance) to the stone plate. We needed to build a solution to ensure stability of the stones in the watches.
The team at Plug & Feather spent many months working with our manufacturing partner to develop an innovative manufacturing solution to this issue.
We call this solution StoneStable.
Using StoneStable, we etch a set of grid-lines onto the back of our stone faces. We then apply a bonding agent to the etched side and apply an alloy disc to the top of the bonding agent. The result is a stone face that is now much stronger in all directions of load. We include this technology in every watch, providing it with highly increased durability.
Sodalite is a rich, royal blue stone named for its high sodium content. First discovered in 1811 in Greenland, deposits of the stone have since been found in Canada, Namibia, Italy, Romania, and the USA. Sodalite's poor cleavage produces cracks in the stone creating a unique look to each stone cut and resulting in a remarkably individualized Plug & Feather watch.
Cloud Jasper is a specific form of the Jasper stone. Relative to other silicas, however, the Cloud Jasper's impurities give it the unique milky white, marbling effect seen in the stone. Jasper stone was also used in ancient Greek, Persian, Arabic and Hebrew jewelries and is sourced directly from China.
Charoite stones, sourced primarily from Siberia, have an amazing translucent lavender color with an unusual swirling, fibrous appearance. Because of the fibrous appearance, many believe it is synthetic or enhanced in some way. Charoite is very opaque and can be less attractive when found naturally, but the stones have a beautiful luster when included in a Plug & Feather watch.
Formed when volcanic lava cools rapidly, the Snowflake Obsidian's unique mottled white color results from small, radially clustered crystals of cristobalite. Obsidian can be extremely hard and brittle making it very difficult to work with. However the high level of craftsmanship put into Plug & Feather watches has enabled us to produce watches that keep this stone in a stable state. These stones can be found in various places around the world where felsic lava volcanic eruptions take place, including Argentina, Greece, Scotland, Kenya, and New Zealand.
Carnelian stone has a rich history, with its earliest use dating back to 1800 BC. The stone was used in several different types of early jewelry ranging from Phoenician scarabs to “seal rings”. The name “Carnelian” is derived from the Latin word cornum or cornel cherry, whose fruit looks similar to the actual stone. Carnelian stone can be most commonly found in India, Brazil, Siberia, and Germany.
We know many of you love the vintage leather look so we've sourced a high quality genuine leather oil-tanned strap to pair with your watch. The strap is padded, contrast stitched and designed to patina over time. If you choose to purchase this leather option, the watch will ship with both the leather and original steel strap.
- 44mm case excluding crown
- Sapphire crystal lens
- 316L surgical grade stainless steel case
- 316L surgical grade stainless steel solid link band
- Logo stamped tri-fold butterfly clasp
- Screw-thread Crown
- Miyota 203A quartz movement
- 5 ATM water resistant
- Founder's Club Stamped caseback
- 1 year limited warranty
WHY WE ARE HERE
We have spent over two years to get to this final moment. We have our final prototypes completed, and we want to be able to sell these beautiful watches to an audience that values uniqueness and creativity as much as we do.
We need help from the Kickstarter community to fund our first run of watches. We truly appreciate your support, and cannot wait to take the final step of making our dream a reality.
REWARDS AND SHIPPING
At the end of our Kickstarter campaign, all backers will be sent a link to complete a survey with details on which watch you prefer as well as your shipping address.
Risks and challenges
We also face risks related to manufacturing and getting our watches to first backers by April 2015. However, we are very confident that our manufacturer will be able to hit this deadline based on our experience with the production of our prototypes in the past. Our manufacturer is also very experienced in watch production as they have produced watches for some of the biggest watch companies in the world.
Another challenge we face is that not enough people hear about our campaign and we are consequently not able to get enough backers to make this campaign a success.Learn about accountability on Kickstarter
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