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Drawing from portraiture found on the web, the portraits of Justin and Waffles use humor and satire to examine art and photography.

Everything Waffles: Creating Portraits From the Web

In late 2008 I got my first cat from an animal rescue center in Indiana. Waffles, as I would name her, is a longhaired calico with a deformed ear from a previous untreated ear infection. Around this time LOLcats, images of cats overlaid with humorous text, and odd family portraiture became popularized on the Internet creating many websites centered on these themes. 

In July 2010 I created my own portrait studio in order to recreate some of the portraits online using Waffles as a character in each of them. The first photograph I used, Lawrence, remains the only image actually containing a cat in the original photograph. Following this image I collected many popularized photos and iconic characters from around the web to reinterpret into my portraits. These images were all recreated by using my cat as a way to merge these two popularized Internet genres into a single frame.

The Project

This project will be carried out in three parts.

First is the gathering of photos and portraits through the web. Photos needed will be a large amount  surpassing that of the original series. 

Second is the recreation of these photos throughout the web.  This requires costuming and set design in a studio.

Finally is the printed material, this project also will result in book and finished website. Similar to the book made of the original series, this will be laid out as portrait book. Along with this part will be the inclusion of a the website Everythingwaffles.com.

The Funds

Costuming: $200

Set Design: $150

Web Design: $150

Advertising: $100

Publication of Book: $800

All of these costs are estimated and may not accurately reflect the final costs. However all donations will be used toward the project. 

As you can see from the links provided below, this project has come far along but need extra funding to reach its intended goal. A small book has been self-published containing the original portraits but this project seeks to expand that goal.

If you want to see more information on this project or to find out its history, please visit the links below. 

www.everythingwaffles.com

www.justinschwab.wordpress.com

www.justinschwab.com

You can also find videos on the project on my YouTube page.

Follow me on Twitter and follow the project through the end.

@justin_schwab

The current edition of the book can be previewed through Blurb.

FAQ

  • Yes, the book produced as a result of the funding will be sold. The price however will depend on the funds received from the project.

    Last updated:
  • As you can understand, the costumes and set design take a considerable amount of money. Part of the funds will go directly into obtaining these items for the project.

    Another portion will go into a permanent website and audio/video podcast.

    And finally the majority of the funds will be put into the publication and advertising of a printed book.

    Last updated:
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  • Pledge $1 or more
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    3 backers

    Special recognition in the Everything Waffles monthly publication and on podcast.

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    3 backers

    This reward will be a random gift. You may receive any kind of item that is Waffles themed. A t-shirt with Waffles' face, a collection of buttons, or a snow globe

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    6 months of Everything Waffles Monthly. Each containing unique photographs from each photo shoot.

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    Print from the original Waffles portrait series.

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    1 backer

    Original copy of the Justin and Waffles book(containing all of the original portraits).

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    Hardback book containing original portraits and new portraits.

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    All gifts listed above including special recognition in printed book and website.

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Funding period

- (59 days)