Share this project

Done

Share this project

Done
Firing Steve Jobs (Canceled) project video thumbnail
Replay with sound
Play with
sound
€7,480 pledged of €35,000 goal
backers
€7,480 pledged of €35,000 goal
backers

About this project

The story

This movie is about one of the most dramatic and important moments in Steve Job’s life: the one in which he was fired from Apple.

We are going to capture the intimate contradiction of this event, the controversial path that led to such a tough decision: we want you to know how you would feel "Firing Steve Jobs".

As he himself used to describe it, this experience was the best thing that could ever happen to him. It has been a crucial moment in Job’s professional life.

This is true for Apple also, who put themselves on the path of self-destruction, that inevitably had occurred without Jobs comeback in the late 90’s.

Why did they at Apple behead themselves by firing their own front man, the first cover man in the digital industry history?

Why did they consciously get rid of the strongest drive for vision and innovation of their entire ranks?

John Sculley
John Sculley

Two fictional movies have been already heavily focused on this single event. Although a reconstruction may impressively convey the emotions that would arise in such an incident, it falls short when compared to real accounts, the actual reason and the practical consequences of it.

What we did was searching for the people who fired Steve Jobs and listening to the story of his dismissal as being told by the main protagonists of that decision. 

One of them is John Sculley, the CEO of Apple who fired Jobs in 1985 and led the company until 1993. He never spoke extensively on camera about this episode before and a lot of his assertions are quite impressive.

John Sculley
John Sculley

The other one is Mike Markkula, Jobs mentor, Apple nurturer, who always had a leading role at Apple until recent years. If one should name an Apple insider, he definitely is the one.

None of Jobs, Sculley and Markkula is an average guy and their relationship is key to understend how great goals are achieved throughout history.

Mike Markkula
Mike Markkula

These are no actors: these people are real and they are talking about their own deeds, their emotions and their personal memories.

Along with this two main characters the film will feature a huge panel of digital revolution stars we had the chance to met in these years of development: Steve Wozniak, Andy Hertzfeld, Larry Tesler, Jay Elliot, Paul Terrel, Chuck Peddle, Alvy Ray Smith, Steven Levy, Alan Cooper, Stan Veit, Michael Swaine, Paul Freiberg, everyone of them giving their personal account of the rise of Apple, the MacIntosh development years and the confusion of the early nineties.

Andy Hertzfeld
Andy Hertzfeld

 

Alvy Ray Smith
Alvy Ray Smith

 

Larry Tesler
Larry Tesler

 The reason why

We’re going to tell a fact already known by Apple enthusiasts around the world, but we are going to tell the full story from a different point of view.

We are going to explain the how and the why of a tough decision, one that dangerously borders with rashness and obscurity, influenced by odd behaviors, which led to a fate of slow decline, but that ultimately was, perhaps, unavoidable.

At the same time, this will turn out to be the story of a computer that would have become a signature trait of Apple and many computer users for decades: the MacIntosh.

The Macintosh
The Macintosh

The MacIntosh, was not a success from day one, but nontheless it was a matter of faith from day one, first of all in the Apple ranks. Indeed it was more a failure than anything else and Steve Jobs was the one pushing the Mac more than anybody else.

Could this story have been different if the Mac had been an overnight success? How much of his winding career Steve Jobs owes to devoting himself completely to the Mac vision?

Was Steve Jobs some 20 years ahead of the personal computer market? Did the users and the technology have to allign with Jobs vision before Apple could really change the world? 

Steve Jobs stuck on to his vision, no matter what the numbers told him and it took him 15 to 20 years to see it fulfilled. Is this the way you normally do a revolution?

Those questions, among others, we are going to answer in our next movie which will likely run 90 minutes.

Our aim and our vision

By the end of 2016, we found ourselves with one documentary about Commodore computers on the way of self-distribution and the second one about Atari almost ready for delivering to our bakers.

We were just thinking about our next endeavor in the early computer history and we concluded that we could no longer avoid talking about Apple.

Tough indeed... it`s not that easy to approach a topic like that!

Apple Lisa
Apple Lisa

What is sure is that our mission is to bring the digital revolution consciousness to a wider audience, keeping accuracy and insightfulness possibly beyond our standard level.

We committed ourselves to give the audience something they never had, which would be worth listening and watching and that will give a payload of knowledge that they would never find elsewhere. So in the beginning of 2017, we reached John Sculley and Mike Markkula.  

It was not easy, but their words are an invaluable contribution to telling the story right, aside of any established storytelling about what happened.

Interviewing those people was a stunning experience and in some cases very intense, more than you would ever expect. We are confident we can let the audience feel the same involvement that took place on set and the same emotionalism that was tangible there.

John Sculley
John Sculley

Moreover, this is a story about humanity, difficult choices, ambition, passion and friendship that deserves to see the light of day.

We need your help now to deliver this same experience and first-hand accounts to the mass audience. Our main goal is to preserve the memory of this personalities for the years to come by means of good storytelling, beautiful footage and insightful words.

We do believe that the digital revolution history is a mass audience matter.

Steve Wozniak
Steve Wozniak

We asked your help twice in the past and always succeeded to deliver and now the time has come to put our storytelling at stake for the most iconic company and the most iconic visionary of the entire digital revolution history.

Stretch Goals

We considered a couple of strecth goals to make our movie even better:

-Goal at 60,000$: exclusive photos! To make this documentary visually stunning and rich we need to use third party exclusive photos about Steve Jobs that we are going to turn into animated footage. 

We already are in contact to get them, but the cost is really high! If we reach 60.000 $ we will acquire the material needed to a unique touch to our work!

-Goal at 75,000$: new interviews! We have the opportunity to shoot some new footage and interviews of two or three personalities that are going to add extraordinary value to the movie. 

This will cost another 15,000$ to make, peaking our goal to 75,000$.

Risks and challenges

The basic footage for this movie is already shot, so there's virtually no risk to fail delivering

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge €5 or more About $6

    Thank you!

    A big thank you from us for helping to make this project happen!

    Less
    Estimated delivery
    4 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €20 or more About $22

    Digital Download of "Firing Steve Jobs"

    Digital Download of "Firing Steve Jobs"

    Less
    Estimated delivery
    93 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €30 or more About $34

    DVD of "Firing Steve Jobs"

    DVD of "Firing Steve Jobs"

    Includes:
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    19 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €50 or more About $56

    DVD COMBO 2

    DVD of "Firing Steve Jobs"
    DVD of "The Fate of Atari"

    Includes:
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €50 or more About $56

    Deluxe Edition: Digital Download

    Deluxe Edition:
    - Digital Download of "Firing Steve Jobs"
    - Your name in the credits!
    - Bonus Footage

    Less
    Estimated delivery
    21 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €60 or more About $67

    Deluxe Edition: DVD

    Deluxe Edition:
    - DVD of "Firing Steve Jobs"
    - Bonus Footage
    - Your name in the credits

    Includes:
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €100 or more About $112

    TRIPLE Deluxe Edition: DVD

    Deluxe Edition:
    - DVD of "Firing Steve Jobs"
    - Your name in the credits!
    - Bonus Footage

    Includes:
    • DVD of "The Commodore Wars"
    • DVD of "The Fate of Atari"
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €100 or more About $112

    Deluxe Edition: Blu Ray

    Deluxe Edition:
    - Bluray of "Firing Steve Jobs"
    - Bonus Footage
    - Your name in the credits

    Includes:
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €150 or more About $168

    BLU RAY TRIPLE PACK

    Bluray of "Firing Steve Jobs" Special Edition with full uncut interview from John Sculley
    Bluray of "The Commodore wars"
    Bluray of "The Fate of Atari"

    Includes:
    • Digital download of "Firing Steve Jobs"
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €2,500 or more About $2,799

    Associate producer

    IMDB Credits

    (plus, of course, the Blu Ray Triple Pack edition)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €4,000 or more About $4,479

    Executive Producer

    As an Executive Producer you'll have the most senior credit in recognition of the life-changing contribution you've made to our film. You'll be kept up to date as much as you like with our production with insider access. If there is anything we can do for you - just let us know!

    You'll be credited in our film end credits and IMDB

    Our Exec Producer VIP Package includes:
    * Executive Producer credit on IMDB & film
    * Credit Name included in press & marketing
    * Producer consultation on your project
    * Writer consultation on your screenplay

    (plus, of course, the Blu Ray Triple Pack edition)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge €5,000 or more About $5,598

    Corporate Sponsor

    Get your company logo as a sponsor in the opening titles of the movie in any edition

    Plus Our Company Sponsor VIP Package including:
    * Company Name included in press & marketing
    * Invite to dinner & drinks with our team
    * 15 copies of "Firing Steve Jobs" for your PR activity

    (plus, of course, our Blu Ray Triple Pack edition)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (36 days)