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Help us deliver FED UP movie to every school teacher in America so that every student can have a quality FOOD EDUCATION.
Help us deliver FED UP movie to every school teacher in America so that every student can have a quality FOOD EDUCATION.
1,135 backers pledged $162,903 to help bring this project to life.

About

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$162,903

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Four years ago, Katie Couric reached out to Laurie David with an email: “Hey Laurie, I’ve been covering the issues of food and diet for 30 years and I am baffled why the problem keeps getting worse. Want to do An Inconvenient Truth of food with me?” The answer, of course, was YES. And along with director Stephanie Soechtig, they came together to make FED UP, the movie that exposes the hidden ingredient in all of our food that is making us sick–sugar–and what we can all do to lead healthier lives: EAT REAL FOOD.

The film premiered at Sundance 2014, and was immediately purchased by RADiUS-TWC, because they knew that if this film reached people, it could actually help them and even save lives. And it has. The media has covered the film extensively and even changed the way that people view and talk about sugar.

And combined with our FED UP Challenge, the 10 day sugar-free challenge that over 65,000 people have taken after seeing the film, we’ve been able to change thousands of lives, making people more aware of what’s in the food they eat and actually altering their diets. Just look at some of the lives we’ve changed to see that it works.

When we started making this film, we thought we knew a lot about health and nutrition, but we were blown away by what we discovered. Sugar in small amounts is fine. (In fact, three teaspoons a day is still a safe amount for a child to consume). But most of us are actually consuming around 22 teaspoons—that’s more than SEVEN times the maximum amount, according to the American Heart Association. In such large quantities, sugar is as toxic and addictive as tobacco, alcohol, and cocaine. And we’re making our kids addicts, plain and simple. On TV, on our cell phones, in video games, inside the home and out. American students start out their days with sugary orange juice (ounce for ounce more sugar than a Coke!) and sugary cereals. Schools use candy to reward good behavior and grades. At lunch, French fries, nachos, pizza and chocolate milk are still often the norm. Sports practice often includes donuts and sugary sports drinks.

This is not an accident. Companies are targeting our kids and families with relentless advertisements and they are phenomenally successful! Eighty percent of the food products in our stores have added sugar. While 90% of kids in America drink one soda a day—that’s 10 teaspoons of sugar. And ONE can of soda a day increases a kid’s chances of obesity by 60%.

What we’re left with is the greatest public health crisis of our time. This is the first generation of American children expected to live SHORTER lives than their parents.

This is not just about dieting or exercise. This is about knowledge and power. This is about our kids, health, happiness, and the future of our nation.

We could give every teacher in America the tools they needed to offer a quality food education to their students. We’ve heard so many of you--parents, students, and teachers–about how FED UP has inspired you to change that you’ve challenged us to make the film widely available to schools.

We heard you and we’re ready to meet that challenge, but we're going to need your help. The system for distributing films like FED UP to schools is slow, expensive, and bureaucratic. It requires a teacher to fill out countless forms, find funding, and often create their own lesson plans and curriculum. To get around this, we’ve designed our own system to offer unlimited use of the film and educational materials at no cost to teachers.

The team behind FED UP has provided the initial funding to make this possible, but we need an additional $150,000 to pay for the hard costs of implementing this program and promoting it to teachers across the country.

A donation of just $15 makes it possible for us to give a FED UP Educational Kit to teacher who shouldn’t have to go out-of-pocket to buy a DVD for their classrooms, or spend precious time and energy obtaining the necessary approvals and licenses for a single screening. This kit includes a copy of the film with an unlimited use screening license, individualized lesson plans for grades K-12, and resources for teachers and students to set up nutrition and healthy eating programs that go beyond just watching the film.

We estimate that our funding goal of $150,000 will allow us to provide a FED UP Educational Kit to as many as 10,000 teachers. If we we’re fortunate enough to exceed our funding goal, then we can go even further, working closely with our education partners to expand the FED UP Food Education program to all of America’s classrooms. This would include bringing the filmmakers and FED UP team members to screenings, providing resources for local organizations to go into schools and work with administrators, and providing basic resources like healthy snacks to go along with screenings and seeds to start school gardens.

We’re offering our backers some very cool rewards, but what we're really hoping is that you’ll give for the same reasons that we were moved to make this film: because you believe that all students deserve to know what's really in their food.

Risks and challenges

We’ve dedicated the past four years to making and distributing this film. We’re so thankful that we’ve been able to use this film to reach millions of people and start them on journeys to lead healthier lives. But the real challenge is many of the people who need to see this film can’t. Underprivileged and minority communities live in food deserts, are disproportionately targeted by food advertising, in need of funds for school food programs, and often have teachers that desperately want to be part of the solutions, but don’t have the time and resources to work food education into their curricula. With your help, if we are able to get this program off the ground, we promise to work our butts off and spend our energy focusing not just on getting the FED UP Educational Kit out to teachers, but getting FED UP and resources (through us and our partners) to these communities.

And we will need your help. Not just in reaching our funding goal, but in spreading the word about this program to schools and teachers. If you know of a school or teacher who needs access to this film, please think about donating $1. This will make you an official member of our Kickstarter campaign challenge and you'll receive all our FED UP community campaign updates.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    SAY YES TO FOOD EDUCATION! For your support, you'll receive updates regarding the campaign and a SPECIAL UPDATE VIDEO from the subjects of FED UP.

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    Pledge US$ 5 or more About US$ 5

    RECEIVE 5 SPECIALLY CHOSEN SUGAR FREE recipes from the FED UP Team. We’ll also tweet our thanks directly to you from @FedUpMovie and you'll receive the above reward.

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    Pledge US$ 15 or more About US$ 15

    YOU JUST BOUGHT A FED UP KIT FOR 1 SCHOOL! Your name will be added to the FED UP WEBSITE as a FOOD EDUCATION AMBASSADOR, we'll send you a specially curated FED UP TIP LIST for GROCERY SHOPPING and you'll receive all of the above rewards.

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  4. Select this reward

    Pledge $30 or more About $30

    Receive a SIGNED LIMITED EDITION FED UP KICKSTARTER POSTER and a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team. You'll also receive all of the above rewards and, more importantly, your support will help two schools receive an education kit.

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  5. Select this reward

    Pledge $45 or more About $45

    FED UP CHALLENGERS: Did you learn valuable lessons from FED UP?Join us in our mission to bring those lessons to every student in the country! We'll send you an exclusive digital FED UP CHALLENGE BOOKLET of all 10 days of tips, tricks, and recipes from the challenge, as well as an EXCLUSIVE SIGNED COPY OF THE DVD. You'll also be added to our website as a food education ambassador.

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  6. Select this reward

    Pledge $55 or more About $55

    Receive the EXCLUSIVE FED UP tote bag + a digital streaming copy of FED UP, the FED UP CHALLENGE DIGITAL BOOKLET & a 3 month meal planning membership to The Six O’Clock Scramble!

    *LIMITED TIME ONLY!*

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  7. Select this reward

    Pledge $75 or more About $75

    LUNCH IS ON US FROM SWEETGREEN! Plus, keep it healthy every day, with an EXCLUSIVE CUSTOMIZED FED UP SALAD-TO-GO SHAKER with the FED UP team's favorite EASY SALAD DRESSING recipes. You'll also be listed on our website as a FED UP FOOD EDUCATION AMBASSADOR and receive a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team.

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  8. Select this reward

    Pledge $75 or more About $75

    GET A FREE BURRITO (or bowl) FROM CHIPOTLE! Plus the EXCLUSIVE CUSTOMIZED FED UP SALAD-TO-GO SHAKER with the FED UP team's favorite EASY SALAD DRESSING recipes. You'll also be listed on our website as a FED UP FOOD EDUCATION AMBASSADOR and receive a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team.

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  9. Select this reward

    Pledge $100 or more About $100

    Congress says pizza is a vegetable? Get the LIMITED EDITION "CONGRESS SAYS PIZZA IS A VEGETABLE?" TOTE BAG along with DR. MARK HYMAN's 10 DAY DETOX DVD and THE ZUMBA EXHILARATE NATIONS FITNESS CONCERT DVD. You'll also receive a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team, the EXCLUSIVE KICKSTARTER POSTER, and be added to our website.

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  10. Select this reward

    Pledge $125 or more About $125

    GET COOKING. GET AN EXCLUSIVE CUSTOMIZED FED UP WATER BOTTLE & a healthy COOKBOOK for some food inspiration. You'll also receive a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team, the EXCLUSIVE KICKSTARTER POSTER, and be added to our website.

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  11. Select this reward

    Pledge $125 or more About $125

    $25 DINNER CREDIT FROM RESERVE.COM. Dinner is on FED UP (limited cities available). You'll also receive the limited edition FED UP tote bag, a private streaming link to watch the film and our exclusive Kickstarter poster.

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  12. Select this reward

    Pledge $200 or more About $200

    Receive our "CONGRESS SAYS PIZZA IS A VEGETABLE?" LIMITED EDITION TOTE BAG and an autographed copy of Laurie David's FAMILY COOKS and FAMILY DINNER COOKBOOK along with an autographed copy of Katie's book, THE BEST ADVICE I EVER GOT. You'll also receive a PRIVATE STREAMING link of FED UP with a special message from the FED UP Team, the EXCLUSIVE KICKSTARTER POSTER, and be added to our website.

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    Pledge $200 or more About $200

    Receive an ADVANCE PERSONALIZED copy of GARANCE DORE'S NEW BOOK LOVE X STYLE X LIFE, a special FED UP CHAN LUU DESIGNER BRACELET and of course our exclusive FED UP "CONGRESS SAYS PIZZA IS A VEGETABLE TOTE BAG" TOTE BAG.

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    Pledge $250 or more About $250

    Receive Dr. Mark Hyman's 10 DAY DETOX ULTRA Package and the LIMITED EDITION "CONGRESS SAYS PIZZA IS A VEGETABLE?" FED UP tote, as well as the custom FED UP salad shaker, poster, and signed DVD.

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    Pledge $300 or more About $300

    Larry David is Fed Up! Receive a CURB YOUR ENTHUSIASM T-SHIRT SIGNED BY LARRY DAVID! You’ll also receive an EXCLUSIVE CUSTOMIZED FED UP SALAD-TO-GO SHAKER, Laurie David's FAMILY COOKS and FAMILY DINNER COOKBOOKS for recipe ideas, and a signed DVD.

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  16. Select this reward

    Pledge $500 or more About $500

    FED UP CHALLENGER DELUXE PACKAGE: Take the valuable lessons you learned from the Challenge and help us bring it to every school in the US! We'll send you an exclusive digital FED UP CHALLENGE BOOKLET which includes all 10 days of tips, tricks, and recipes from the challenge. As well as a SIGNED COPY OF THE DVD, the EXCLUSIVE CUSTOMIZED FED UP SALAD-TO-GO SHAKER with the FED UP team's favorite EASY SALAD DRESSING recipes, Laurie David's THE FAMILY COOKS cookbook for recipe ideas, Katie's book THE BEST ADVICE I EVER GOT for personal inspiration and Mark Hyman's 10 DAY DETOX ULTRA Package which will build on the knowledge you learned on the Challenge! You'll also be added to our website as a Food Education Ambassador.

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    Pledge $500 or more About $500

    Larry David is really Fed Up! Receive a SIGNED SEINFELD SCRIPT, A SIGNED CURB YOUR ENTHUSIASM T-SHIRT, an EXCLUSIVE CUSTOMIZED FED UP SALAD-TO-GO SHAKER, Laurie David's FAMILY COOKS and FAMILY DINNER COOKBOOKS for recipe ideas, a FED UP tote and a signed DVD.

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  18. Select this reward

    Pledge $1,000 or more About $1,000

    SELL YOUR FILM BOOTCAMP! Join a 1 hour conference call with the President of RADiUS-TWC, the Vice President of The Weinstein Company and an executive from Cinetic Media. You'll also get a guaranteed response back to your treatment, script or trailer and receive a copy of every documentary film RADiUS-TWC has released!

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    Pledge $1,500 or more About $1,500

    Two premium center ice seats to the PHILADELPHIA FLYERS 2015/2016 season (you pick the date) at the Wells Fargo Center in Philadelphia (travel and accommodations not included) and a LOCKER ROOM TOUR and a SIGNED HOCKEY STICK. We'll also include a signed copy of the film, and a FED UP tote bag.

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    Pledge US$ 1,500 or more About US$ 1,500

    Two front row tickets to STEVIE WONDER: Songs in The Key of Life Concert at the Wells Fargo Center in Philadelphia (travel & accommodations not included) on October 7, 2015. Plus a back-stage meet & greet with Stevie! We'll also include a signed FED UP DVD and tote bag.

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    Pledge $2,500 or more About $2,500

    SHERYL CROW IS FED UP. MEET HER AT HER NEXT CONCERT! You'll receive two tickets to her concert in 2016 (dates TBD) and a meet & greet with Sheryl (travel & housing not included). You'll also get a PERSONALIZED SIGNED COOKBOOK from Sheryl, a tote bag and a signed FED UP DVD.

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    Pledge US$ 2,500 or more About US$ 2,500

    DELUXE DOCUMENTARY FILM BOOTCAMP. Receive four 1 hour one-on-one meetings (travel not included) or SKYPE sessions with some of the most WELL-KNOWN and SUCCESSFUL DOCUMENTARY FILMMAKERS, Marshall Curry, Amir Bar Lev, Heidi Ewing and Rachel Grady, and Don Argot. You'll also receive the Documentary Film Bootcamp package, except you will receive a DVD copy of EVERY single RADiUS-TWC film ever released!

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Funding period

- (30 days)