Four years ago, Katie Couric reached out to Laurie David with an email: “Hey Laurie, I’ve been covering the issues of food and diet for 30 years and I am baffled why the problem keeps getting worse. Want to do An Inconvenient Truth of food with me?” The answer, of course, was YES. And along with director Stephanie Soechtig, they came together to make FED UP, the movie that exposes the hidden ingredient in all of our food that is making us sick–sugar–and what we can all do to lead healthier lives: EAT REAL FOOD.
The film premiered at Sundance 2014, and was immediately purchased by RADiUS-TWC, because they knew that if this film reached people, it could actually help them and even save lives. And it has. The media has covered the film extensively and even changed the way that people view and talk about sugar.
And combined with our FED UP Challenge, the 10 day sugar-free challenge that over 65,000 people have taken after seeing the film, we’ve been able to change thousands of lives, making people more aware of what’s in the food they eat and actually altering their diets. Just look at some of the lives we’ve changed to see that it works.
We could give every teacher in America the tools they needed to offer a quality food education to their students. We’ve heard so many of you--parents, students, and teachers–about how FED UP has inspired you to change that you’ve challenged us to make the film widely available to schools.
We heard you and we’re ready to meet that challenge, but we're going to need your help. The system for distributing films like FED UP to schools is slow, expensive, and bureaucratic. It requires a teacher to fill out countless forms, find funding, and often create their own lesson plans and curriculum. To get around this, we’ve designed our own system to offer unlimited use of the film and educational materials at no cost to teachers.
The team behind FED UP has provided the initial funding to make this possible, but we need an additional $150,000 to pay for the hard costs of implementing this program and promoting it to teachers across the country.
A donation of just $15 makes it possible for us to give a FED UP Educational Kit to teacher who shouldn’t have to go out-of-pocket to buy a DVD for their classrooms, or spend precious time and energy obtaining the necessary approvals and licenses for a single screening. This kit includes a copy of the film with an unlimited use screening license, individualized lesson plans for grades K-12, and resources for teachers and students to set up nutrition and healthy eating programs that go beyond just watching the film.
We estimate that our funding goal of $150,000 will allow us to provide a FED UP Educational Kit to as many as 10,000 teachers. If we we’re fortunate enough to exceed our funding goal, then we can go even further, working closely with our education partners to expand the FED UP Food Education program to all of America’s classrooms. This would include bringing the filmmakers and FED UP team members to screenings, providing resources for local organizations to go into schools and work with administrators, and providing basic resources like healthy snacks to go along with screenings and seeds to start school gardens.
We’re offering our backers some very cool rewards, but what we're really hoping is that you’ll give for the same reasons that we were moved to make this film: because you believe that all students deserve to know what's really in their food.
Risks and challenges
We’ve dedicated the past four years to making and distributing this film. We’re so thankful that we’ve been able to use this film to reach millions of people and start them on journeys to lead healthier lives. But the real challenge is many of the people who need to see this film can’t. Underprivileged and minority communities live in food deserts, are disproportionately targeted by food advertising, in need of funds for school food programs, and often have teachers that desperately want to be part of the solutions, but don’t have the time and resources to work food education into their curricula. With your help, if we are able to get this program off the ground, we promise to work our butts off and spend our energy focusing not just on getting the FED UP Educational Kit out to teachers, but getting FED UP and resources (through us and our partners) to these communities.
And we will need your help. Not just in reaching our funding goal, but in spreading the word about this program to schools and teachers. If you know of a school or teacher who needs access to this film, please think about donating $1. This will make you an official member of our Kickstarter campaign challenge and you'll receive all our FED UP community campaign updates.Learn about accountability on Kickstarter
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