About this project
Introducing Itero pocket watches: Timepieces designed to revive the traditional appreciation for the time.
STRETCH GOAL UNLOCKED!
We have reached our stretch goal! 2 new colors will be available to everyone (even those, who have pledged before the announcement!).
Pocket watch is a is a time measurment instrument that managed to infuse itself into culture and development of our modern civilization for unusually long period of time. By the time of World War I, pocket watches had gone out of fashion. Nontheless, timepieces produced by some of the worlds most famous brands Patek Philippe, Vacheron Constantin and A. Lange & Söhne to mention a few, were pocket watches.
It is time for pocket watches to come back again.
How many people have you seen wearing a pocket watch?
We are about to change that.
Daily we get distracted by notifications and text messages that are screaming for our attention. We are forgetting about us and the time that is slipping by. We realized that we should value our time more and that we should by no means be slaves of the hectic lifestyle and technology. The Itero Watch was born.
Time is an important dimension we have created to order events in the past, present and future. Keeping time is a key to success. With Itero Watches, you carry an important piece of the past in your pocket and value yourself and your time more.
The watch market is flooded with numerous wrist watch brands. Our mission is to bring pocket watches back to life.
Minimalism and a great level of detail are the main features of our watch. We decided to create 3 styles - Midas Gold, Midnight Rose and Classy Silver – to suit every style out there. Whether you are a gentleman, an adventurer or an urban dweller, we have you covered.
A modern man wants his things to be of as high a quality as possible, but at reasonable prices. We followed that guidelines and made no compromises. Sapphire crystal glass, 316L surgical grade stainless steel case and Swiss parts movement are used to satisfy even the most demanding costumers.
The name Itero comes from Latin and means »to do a second time, to renew«. And that is what we wanted to do – to bring the appreciation of time and tradition back to life.
For those, who care about the fashion and the tradition. Even with the high standards that you have, the Midas Gold watch will not let you down.
Adventurers live their lives on the road. With mysterious Midnight Rose watch, you will be stylish and will stand out from the crowd.
The Urban Dweller
Living the hectic urban lifestyle is difficult. We need an object to remind us of our own existence, so we take time for ourselves. With the Classy Silver watch, you will not only enjoy your moment, but also look great doing it.
Our watches are all made of 316L Stainless Steel, which provides versatile quality and duralibility. Case is vertical brushed and PVD plated. PVD plating is a process carried out in high vacuum and temperatures, therefore it is harder and more corrosion resistant than coatings applied by the electroplating process.
Durability was one of our main concerns while designing the Itero watches. No compromises were made and only the best materials available were good enough. Sapphire crystal glass is used to make the front face of the watch literally indestructible and impossible to scratch. The fact that sapphire is the third hardest mineral on the Earth says enough.
No other nation has as notable a reputation for making good watch mechanisms as do the Swiss. Swiss parts movements are used in our pocket watches, providing top-class reliability and durability.
Itero watches can be used everywhere. Even when you are not wearing them, they can be beautifully exhibited on your desk for everyone to see.
We designed a pocket watch stand, made out of solid wood from local forests. Precisely crafted in Slovenia, EU.
Solid walnut wood is used to make the pocket watch stands even more luxurious and durable. Every stand is treated with oil to provide the best natural conservation.
Not only is the pocket watch stand useful, it also makes a great decoration for an office or a living room.
Our mission is to bring pocket watches back to life. We decided to design pocket watches with modern look, suitable for every style. Itero watches are only 8 millimetres thin, providing slim fit for every pocket.
Custom engraving is available to make your watch unique. Put on your life motto, a quote, a special date or something that you love. For only $15 you can give it a whole new meaning.
Pocket watches can also be a great gift for your loved ones!
Case diameter: 44 milimetres
Thickness: 8 milimetres
Case material: 316L stainless steel, PVD plated
Dial window material: Sapphire crystal glass
Movement: Swiss Ronda Quartz
Water resistant: 3 ATM
Keychain: 25 centimetres (included in the price)
Keychain material: PVD plated brass
After more than a year of development, we are finally ready to start production. After our Kickstarter campaign has finished successfully, we will start manufacturing the watches immediately to ship the rewards as soon as possible.
We got the initial idea at the end of the summer 2014, when we noticed, that we were not in control of our time. In order to solve that problem, we had a look at history and considered the things that have changed. Our culture has been subjected to some great changes and not all were for the better.
The appreciation for the time that people in the old days had was definitely associated with the timekeeping devices that they used. Those were POCKET WATCHES.
That is the reason we are bringing them back to life.
We wanted to design something modern. Something that would suit our lifestyle, but still had the qualities of the traditional pocket watch. We started designing our watch and, after having considered lots of different possibilities, came up with the current design.
We wanted to make sure that you can use your watch even when you are not wearing it. That's why we designed a wooden pocket watch stand. The decision to use wood came from the fact, that more than 62% of our countries' area is covered with forest. Oil treated walnut wood is used to achieve the luxurious look that fits the image of the pocket watch. We partnered up with a local manufacturer of wooden products, who does a great job at providing high quality products.
After we have finished the design, we started looking for a manufacturer that would help us realize our vision. We chose one with a lot of great references and after receiving prototypes and seeing the quality, we made a deal. We are ready to start production; all we need is YOUR help to make it happen. If you like our project, back us , or share it with your friends.
We are two watch enthusiasts and designers, devoted to providing high-quality timepieces for everyone. We are located in a tiny alpine country Slovenia, EU. Full of inspiration, just two hours drive to Venice and three to Vienna.
Special thanks to:
- Niko Klanšek - business consultant
- Miha Klokočovnik - photography
- Uroš Hudomalj - advisor
- Aljaž Abe
- Arthur Louis Heath
Risks and challenges
We have been working hard and have overcome many barriers to make this project become a reality. The first challenge is your support. After that, we will do everything to make the project go smoothly. We have established a trustworthy relationship with our producer. However, there can still be a delay of production or shipment. Still, we believe our production plan will be realized as planned. We are in constant touch with our supplier. We will ensure every watch will reach the quality standards. The first quality control will be made by the producer and then also by us. Backers will be informed about all the new updates.Learn about accountability on Kickstarter
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